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Text Content

 

 

Free Publicity Focus Group

 

The Free Publicity Focus Group specializes in the development of marketing and
publicity strategies that focus on results.

We can develop and implement marketing and publicity plans for any situation and
any budget.


 * Knowledge - Cutting edge strategic marketing plans with a focus on results
   
 * Experience - 30 + years or real world experience with hundreds of clients
   
 * Integrity - We maintain the highest standards in client relationships
   
 * Results  - We focus on marketing strategies that are results-driven
   

We believe that marketing success begins with a one-of-a kind, comprehensive
marketing strategy developed for your product or service, your target audience
and your goals.

In today's highly competitive marketing environment, a hit-or miss, piecemeal
marketing approach can only produce poor results. It is possible to spend time,
money and expend effort only to produce less than stellar results.

A laser sharp targeted marketing strategy will help assure that you reach your
marketing goals without wasting time, money or effort. 




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Do You Hope To Take Your Marketing Plan To The Next Level?

 

Are you frustrated with your current marketing results?

Are you spending too much time or money on marketing?

Are you struggling with seeing returns on your social media marketing efforts?

Are you dissatisfied with your bottom line sales?

Are you wondering which methods will work to produce real results?

Today we are overwhelmed with marketing options and seemingly endless choices. 
Most of them sound good and seem to make sense. The question is: What actually
works to produce results?

The answer to that question is different for every product, every service, every
target audience.

You don't need to try to do everything. You only need to do what will work for
YOUR buyers -  YOUR product - YOUR service - YOUR target audience.

So how do we get past all the hype, hearsay and endless experimentation, all of
which can result in wasted time and wasted money?


The key to success is to develop a strategy first - then implement options based
on that strategy.

That is the difference between a hit-or-miss, scattered approach versus a
targeted, laser sharp marketing plan.

 



 

 



 

 

 



 



Your Personalized, Comprehensive Roadmap To Marketing Success

This analysis will allow you to answer the most important question of all: What
will work to produce results for MY product, MY service and MY target audience?
You can become an expert in marketing your work to your target audience. Learn
all the most important strategies to get in front of that audience, as well as
how to create sales, optimize all your marketing activities for maximum
response, and much more. The free no-obligation analysis covers all the
strategies to develop a comprehensive and successful marketing plan that can get
you in front of your audience:

* Internet Marketing
* Internet Publicity
* Traditional Media
* Video Marketing
* Social Media
* Blogging
* Websites
* Optimization
* Newsletters

and much, much more. All in one comprehensive and powerful strategic marketing
plan.

 

 

 




 

 

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Our privacy policy has changed. Read it here

 



 

Multi-channel Marketing And Publicity Strategy


Don McCauley is a marketing and publicity strategist with over 30 years of real
world, hands-on marketing and publicity experience. The facilitator of the Free
Publicity Focus Group, he is an Inbound Marketing Certified Professional and is
a member of the Internet Marketing Association. He has:

<> Helped thousands of clients achieve their marketing and publicity goals.

<> Decades of experience in marketing

<> A proven track record and

<> A multitude of testimonials from satisfied clients.

 

What is Multi-Channel Marketing?



Multi-channel marketing means you must be visible where your buyer is looking.

In traditional marketing, we use multiple channels to reach buyers. Radio,
television, newspaper, magazines, trade shows, direct mail, etc. In traditional
marketing you must be highly visible in all the channels your buyer is using.
That mix is different for everyone, but might look something like this:




 

Today, nearly EVERYONE uses the Internet to find products. Today's buyer might
be using a PC, a laptop, a tablet or a phone. Today's buyer will research their
options using:

Google - Bing - Amazon - Barnes and Noble - Facebook - Twitter - Youtube -
Instagram - Pinterest - News outlets -Blogs - Online Radio - Television sites -
Newspaper sites - Podcasting sites - Magazine sites

and a host of other online resources.


Today, a specific marketing mix might look something like this:



Today, multichannel marketing means being HIGHLY visible in not just some, but
ALL of the channels your target buyer is using to make the buying decision.
Again, this does not mean you must be marketing in all possible channels -
thereby wasting time and money - but instead only the channels your buyer is
using.


Targeted multi-channel marketing does not necessarily require doing more - it
often means doing less, but doing it in the right places in more powerful ways.


It is this high visibility across all those targeted, specific channels that is
important today:

If your target buyer does not see you where they are looking,

they will never buy your product or service.

 



 



Services

A partial list of services we can provide to help you reach your target buyers:

 

 



Media Outreach

*Online radio
*Online podcasts
*National radio
*Television
*Newspaper
*Magazines
*AP Newswire
*Local radio
*Local television
*Local newspaper

Search Engine Marketing


*Optimization
*SEO
*Marketing websites
*Personal websites
*Blog setup
*Landing pages
*Amazon setups
*Wordpress
*Analytics
*and more

Social Media Marketing

*Setup
*Optimization
*Facebook
*Business pages
*LinkedIn
* Business pages
*Twitter
*Management
*Daily Postings



Books

*Setup
*Listings
*Optimization
*Amazon pages
*Goodreads
*Interior Design
*Cover Design
*Ebooks

Newsletters/Lists

*Marketing
*Design
*List setup
*Capture
*Mailouts
*Management

Video Marketing

*Youtube
*Facebook
*Creation
*Development
*Implementation
*Management



Crowd Funding

*Design
*Setup
*Premium Setup
*Management
*Publicity
*Outreach

Charity Sales

*Setup
*Outreach
*Ongoing management

 

Affiliate Programs

*Setup
*Management



 

 



 

 



 



 

Questions? Need more info? Contact us.

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