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Submitted URL: https://orange142lab.com/
Effective URL: https://orange142.com/
Submission: On November 21 via api from US — Scanned from US
Effective URL: https://orange142.com/
Submission: On November 21 via api from US — Scanned from US
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DIGITAL ADVERTISING
BUILT FO
We are a digital media company and digital ad-tech company, providing end-to-end
media solutions and marketing services for brands and agencies.
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COMPANIES WE'VE WORKED WITH
WHO WE SERVE
WE ARE A DIGITAL MARKETING AND ADVERTISING COMPANY
Our commitment to understanding unique client needs allows us to tailor our
expertise to a broad range of customers, ensuring their success and
satisfaction.
MARKETING SERVICES
Need help with foundational marketing services, from branding and strategy, to
executing all digital marketing tactics and strategies.
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MEDIA SOLUTIONS
We deploy a full suite of technologies, from programmatic advertising to
advanced analytics, to ensure your campaigns are delivered accurately.
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AGENCIES
Advertising and media agencies partner with Orange 142 to help them execute
client campaigns on their behalf to augment your offerings.
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SOLUTIONS BY INDUSTRY SECTOR
INDUSTRY SECTOR EXPERTISE
Through the years, our teams have garnered significant expertise in specific
industry sectors: Destination Marketing Organizations, Higher Education,
Government Services, Computer Packaged Goods, Airports & Aviation, and others.
AIRPORTS & AVIATION
Airports and aviation are vital components of the aviation industry,
facilitating air travel for passengers and cargo. Airports serve as
transportation hubs, providing infrastructure for the arrival, departure, and
maintenance of aircraft.
LEARN MORE »
CPG
Refers to products that are sold to consumers in pre-packaged form. These goods
are typically mass-produced and include items such as food and beverages,
personal care products, cleaning supplies, and other household items.
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ENERGY
The energy sector is vital to the U.S. economy, powering industries,
infrastructure, and daily life. At the same time, it's highly dynamic, due to a
shift towards renewable sources and innovations in energy storage and grid
modernization.
LEARN MORE »
GOVERNMENT SERVICES
Encompass a broad range of public initiatives and resources provided by
governmental entities to meet the needs of citizens and address societal
challenges.
LEARN MORE »
HEALTHCARE
Healthcare refers to the organized provision of medical services to individuals
or communities with the goal of promoting, maintaining, or restoring health.
LEARN MORE »
HIGHER EDUCATION
Higher education plays a pivotal role in personal and professional development,
offering a pathway to specialized expertise, career preparation, and
intellectual growth.
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TRAVEL & TOURISM
Involves the movement of individuals or groups for leisure, recreation, or
business purposes. It encompasses a wide range of activities, including
transportation, accommodation, and various experiences at destinations.
LEARN MORE »
DMO'S
A Destination Marketing Organization (DMO) is an entity responsible for
promoting and marketing a specific location, such as a city, region, or country,
to attract visitors and boost tourism.
LEARN MORE »
LATEST STATS
OUR RESULTS IN NUMBERS
2B
+
Consumer Ad
Reach Globally
687M
+
Average Monthly Unique
Impressions Served
38
+
3rd-Party Data
Partner Integrations
750K
+
Brand Safe Sites
and Premium Ad Inventory
300K
+
Monitored or Blocked
Domains for Ad Fraud Prevention
DISCOVER HOW WE HELP MARKETERS AND AGENCIES REACH THE RIGHT AUDIENCES.
Get in touch
BENEFITS
WHY WORK WITH ORANGE 142?
Our team is dedicated to delivering exceptional results, fostering collaborative
partnerships, and ensuring your success.
FULL SERVICE
Drive efficiency by engaging one partner to plan, execute, measure, optimize,
and report on your marketing and omnichannel advertising initiatives rather than
managing multiple agencies.
RESULTS FOCUSED
Performance is our North Star. We understand our clients have limited budgets
and need to see real business outcomes for their organizations or, in the case
of agencies, the clients you serve.
DATA AND INSIGHTS DRIVEN
We provide insights at every stage of the awareness funnel: initial awareness,
consideration, and conversion. Our real-time dashboards allow you to track
performance, and our custom campaign reports provide strategic insight into y
our audiences and the best ways to engage them.
OUR PROCESS
HOW WE WORK WITH OUR CUSTOMERS
We prioritize a collaborative and customer-centric approach. Our process is
designed to seamlessly integrate with your needs, from initial consultation to
project completion.
01
BRAND STRATEGY
Campaign Planning, Media Flighting, Audience Targets, Geography, Key
Performance Indicators.
02
CREATIVE ASSET REVIEW
Orange 142 works collaboratively with partners to execute the best creative
assets per platform and audience segment.
03
TRACKING IMPLEMENTATION
Google Tag Manager Access, Retargeting, Pixel Placement, Conversion Tracking.
04
LAUNCH CAMPAIGN
Campaign launches, Reporting, Dashboard access becomes available within one
week. Live reporting dashboard is activated and shared.
05
OPTIMIZE PERFORMANCE
O142 team optimizes media campaigns towards designed KPIs. Ad exchanges, site
lists and inventory are monitored for ideal performance.
06
ANALYTICS & REPORTING
As the campaign wraps up, the O142 team will reach out with final reporting
insights, and recommendations for future media programs.
THE LATEST CASE STUDIES
Case Study
CASE STUDY: TRAVEL SANTA ANA’S BIG WIN IN THE MEXICAN MARKET
Discover how Travel Santa Ana teamed up with Orange 142 to successfu...
Orange 142
Case Study
CASE STUDY: ORANGE 142 HELPS LOCAL INFLUENCER NAVIGATE BRAND PARTNERSHIPS AND
EXPAND REACH
Orange 142 helps influencer Sarah Gray navigate brand partnerships, ...
Orange 142
Case Study
CASE STUDY: WILCO DRIVES TOURISM WITH HOMEGROWN INFLUENCER CAMPAIGN
Discover how WilCo boosted tourism through a strategic social media ...
Orange 142
More Case Studies
TESTIMONIALS
WHAT OUR CLIENTS SAY
Discover the satisfaction of our clients through their testimonials. Our
customers consistently praise us for our commitment to excellence, personalized
approach, and the results we deliver.
“OUR GOAL WAS TO SHOWCASE THE HIGH-QUALITY ONLINE PROGRAMS OFFERED BY THE
UNIVERSITY OF GEORGIA AND ATTRACT QUALIFIED LEADS. STRATEGIC TARGETING AND
PERSONALIZED MESSAGING ARE AIMED AT ENGAGING PROSPECTIVE STUDENTS AND PROVIDING
THEM WITH VALUABLE INFORMATION ABOUT OUR DIVERSE RANGE OF ONLINE GRADUATE
PROGRAMS.”
MARTHA DENNIS
Online Learning Marketing and Communications
“AT DISCOVER ATLANTA WE INVEST A LOT OF TIME AND RESOURCES INTO CREATING CONTENT
RELEVANT TO THE BLACK TRAVEL EXPERIENCE, SO IT IS VERY IMPORTANT TO US THAT WE
CAN EFFICIENTLY DISTRIBUTE THIS CONTENT TO THE TARGET AUDIENCE. ORANGE 142 IS
ABLE TO GET BOTH REACH AND ENGAGEMENT THAT OUTPERFORMS AGAINST OUR GOALS.”
ANDREW WILSON
Executive Vice President & Chief Marketing Officer
“ESCALATING MEDIA COSTS AND SEGMENTED AUDIENCES ARE PROVIDING A CHALLENGE TO ALL
MARKETERS. CREATING CO-OP STRATEGY WITH A VARIETY OF PARTNERS SHARING THE SAME
BROAD OBJECTIVE HAS BEEN INCREDIBLY HELPFUL IN DOLLYWOOD EXPANDING ITS MARKETING
BASE. UTILIZING TALENTS OF SME FIRMS LIKE ORANGE TO ASSIST IN STRATEGY
DEVELOPMENT, EXECUTION AND TRACKING HAS SHOWN TO BE VERY EFFECTIVE.”
PETE OWENS
Vice President Marketing and Public Relations
OUR RECENT BLOG POSTS
Case Study
CASE STUDY: TRAVEL SANTA ANA’S BIG WIN IN THE MEXICAN MARKET
Discover how Travel Santa Ana teamed up with Orange 142 to successfu...
Orange 142
Case Study
CASE STUDY: ORANGE 142 HELPS LOCAL INFLUENCER NAVIGATE BRAND PARTNERSHIPS AND
EXPAND REACH
Orange 142 helps influencer Sarah Gray navigate brand partnerships, ...
Orange 142
Case Study
CASE STUDY: WILCO DRIVES TOURISM WITH HOMEGROWN INFLUENCER CAMPAIGN
Discover how WilCo boosted tourism through a strategic social media ...
Orange 142
Browse more blog posts
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