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EMBRACING INTEGRATED SECURITY PLATFORMS

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THE WALL STREET JOURNAL BUSINESS

Jun 02, 2023

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PHYSICAL SECURITY’S DIGITAL TRANSFORMATION


WHY MORE AND MORE COMPANIES ARE EMBRACING INTEGRATED SECURITY PLATFORMS—AND
DISCOVERING ADDED BENEFITS ALONG THE WAY.

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Paul Boehme is no stranger to frantic calls at 2 a.m.

Boehme is the senior portfolio manager for corporate real estate and enterprise
services for Deluxe Corporation, a Minneapolis-based payments and business
technology company that provides platform services, solutions and technology for
4,000 financial institutions and 4.5 million small businesses.

If there is a potential break-in or another safety issue at one of Deluxe’s 60
U.S. facilities, Boehme is the person who is alerted—day or night. In the past,
figuring out whether an alarm was due to an attempted robbery or custodial staff
going through the wrong door required many tedious hours poring over video
security footage. Today, however, Boehme receives a text with a link to the
precise footage related to the incident, so he can determine in an instant
whether any action needs to be taken.

That simple but critical ability signifies more than just an improvement in
video technology. Organizations like Deluxe are increasingly turning to
cloud-based platforms to fundamentally overhaul their physical security,
utilizing integrated systems and groundbreaking functionality to dynamically
respond to the daily demands of their businesses.


BEYOND VIDEO SECURITY

Deluxe adopted this new technology just over a year ago, replacing its
“rudimentary and outdated” disparate security system with a cloud-based physical
security platform from Verkada. Verkada’s six product lines—video security
cameras, door-based access control, environmental sensors, alarms, guest
management, and mailroom management—all integrate into a single software
interface.

Brandon Davito, vice president of product and operations for Verkada, says the
ability to tie these systems together can expand video security systems beyond
their typical uses of identifying intruders and deterring theft. The Verkada
platform, he notes, gives companies the ability to look more holistically at
their physical spaces to solve existing or emerging issues.

For example, schools are now using sensor data to determine whether smoking or
vaping is occurring in places like restrooms, where security cameras can’t be
placed. “When cameras outside the restrooms are integrated with sensors,
administrators have a noninvasive way to monitor the situation,” Davito says.

“We are seeing a real change where executives are saying, ‘Don’t just show me a
bunch of cameras. Show me what those cameras can do for my business.’” — Mike
Jude, Research Director, Cybersecurity Products Group, International Data
Corporation



With features such as proactive security alerts and artificial
intelligence-based video analytics, Deluxe is testing this technology to aid in
monitoring the vehicle and foot traffic into and out of its buildings. “It’s a
great tool for us to understand what vehicles are going in and out of our
parking lot, and to identify if there are individuals in an area that shouldn’t
be there,” Boehme says.


EMBRACING INTEGRATION

Mike Jude, research director for the Cybersecurity Products Group at
International Data Corporation (IDC), says companies are beginning to catch on
to the many benefits of a cloud-based, integrated security platform. In previous
years of IDC’s survey of the U.S. physical security technology market, almost no
respondents said they had any kind of comprehensive plan for their video
security technology. This year, a whopping 50% say they do.

“We are seeing a real change where CEOs, CFOs and other high-level executives
are saying, ‘Don’t just show me a bunch of cameras. Show me what those cameras
can do for my business,’” Jude explains.

While Boehme is excited about the expanding uses of security equipment, he is
equally happy about the efficiencies and cost savings of an integrated,
cloud-based platform. Previously, Deluxe relied on three different “point
systems”—siloed solutions or products that address only one particular security
need—for their access control, video surveillance and intrusion management.
Those point systems, each from a different manufacturer, required support from
more than a dozen vendors and service providers.

The equipment was outdated. If an antiquated digital video recorder (DVR) system
malfunctioned, half a dozen other cameras could go down with it. Chores like
patching software and training employees to use the various systems brought lots
of hidden costs. “It was a breath of fresh air to have a single source for
access control, video surveillance and intrusion management,” Boehme says.


THE VALUE OF PEACE OF MIND

Jude, the IDC analyst, says companies can be seduced by the low upfront cost of
point security solutions, even though those solutions have a narrower scope.

“But then they realize that every time one of the siloed solutions needs to be
updated, all the other equipment that interacts with that solution needs to be
updated, too,” he says. “IT departments tend to understand the cost and effort
of supporting point solutions, but facilities departments—often less versed in
managing software and hardware than IT—can be a little less clear on the
benefits of integrated systems that are easier to install and maintain.”

The IDC survey indicates that realization is growing, however. About half of the
respondents say they plan to upgrade their physical and video security
technology to better integrated systems, like Verkada, that are more
technologically advanced.

Boehme of Deluxe needs no convincing that siloed point solutions are passé.
After putting the Verkada platform in place, Boehme estimates the total cost of
the equipment per facility dropped 20%, bringing immediate savings and making
capital forecasting easier. And no longer having to scramble to deal with false
alerts at 2 in the morning “has certainly reduced the number of gray hairs in my
beard,” he says. “I don’t know if you can even put a price on that.”

Custom Content from WSJ is a unit of The Wall Street Journal Advertising
Department. The Wall Street Journal news organization was not involved in the
creation of this content.


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