www.equaliser.co.uk Open in urlscan Pro
34.149.87.45  Public Scan

Submitted URL: https://www.equalizerdigital.com/
Effective URL: https://www.equaliser.co.uk/
Submission: On September 05 via api from US — Scanned from US

Form analysis 1 forms found in the DOM

<form aria-label="Contact" id="form-1915f710-122d-461d-88e9-88be899c6493" data-hook="form-1915f710-122d-461d-88e9-88be899c6493" class="">
  <fieldset>
    <div data-hook="form-root">
      <div class="AxNTep" dir="" style="gap:20px">
        <div style="grid-template-columns:repeat(12, 1fr);grid-auto-rows:minmax(min-content, max-content) 1fr;column-gap:24px" class="FNgTtb">
          <div style="grid-row:1 / span 1;grid-column:1 / span 6" class="QPXBDg"><label id="form-field-label-fc80d133-d7c8-4464-c577-e43b82318d4a-:R3:" for="form-field-input-fc80d133-d7c8-4464-c577-e43b82318d4a-:R3:" class="sGwQ3XG s__7mXus5">First
              name<span aria-hidden="true" class="sxyxR4x">*</span></label></div>
          <div style="grid-row:2 / span 1;grid-column:1 / span 6" data-hook="form-field-first_name_b6d2" data-field-type="CONTACTS_FIRST_NAME">
            <div class="sI00cXA oS5W_t3---theme-4-line oS5W_t3--newErrorMessage s_IhSdK">
              <div class="sTI_jlo slIGB2J">
                <div class="sA31snB sFrgxGP oS5W_t3---theme-4-line" data-theme="line" data-success="false" data-error="false" data-empty-state="true"><input id="form-field-input-fc80d133-d7c8-4464-c577-e43b82318d4a-:R3:" data-theme="line"
                    data-success="false" data-error="false" data-empty-state="true" aria-invalid="false" required="" aria-label="First name" type="text" class="sntSrIW  has-custom-focus" value=""></div>
              </div>
            </div>
            <div class="sabOXh5 srhDBP0" data-hook="field-error-first_name_b6d2"></div>
          </div>
          <div style="grid-row:1 / span 1;grid-column:7 / span 6" class="QPXBDg"><label id="form-field-label-3f9ef2f2-747b-48a9-4bbf-690999a83551-:R3:" for="form-field-input-3f9ef2f2-747b-48a9-4bbf-690999a83551-:R3:" class="sGwQ3XG s__7mXus5">Last
              name<span aria-hidden="true" class="sxyxR4x">*</span></label></div>
          <div style="grid-row:2 / span 1;grid-column:7 / span 6" data-hook="form-field-last_name_702d" data-field-type="CONTACTS_LAST_NAME">
            <div class="sI00cXA oS5W_t3---theme-4-line oS5W_t3--newErrorMessage s_IhSdK">
              <div class="sTI_jlo slIGB2J">
                <div class="sA31snB sFrgxGP oS5W_t3---theme-4-line" data-theme="line" data-success="false" data-error="false" data-empty-state="true"><input id="form-field-input-3f9ef2f2-747b-48a9-4bbf-690999a83551-:R3:" data-theme="line"
                    data-success="false" data-error="false" data-empty-state="true" aria-invalid="false" required="" aria-label="Last name" type="text" class="sntSrIW  has-custom-focus" value=""></div>
              </div>
            </div>
            <div class="sabOXh5 srhDBP0" data-hook="field-error-last_name_702d"></div>
          </div>
        </div>
        <div style="grid-template-columns:repeat(12, 1fr);grid-auto-rows:minmax(min-content, max-content) 1fr;column-gap:24px" class="FNgTtb">
          <div style="grid-row:1 / span 1;grid-column:1 / span 6" class="QPXBDg"><label id="form-field-label-8c0f84e3-8436-4400-4026-d81b4daa9604-:R3:" for="form-field-input-8c0f84e3-8436-4400-4026-d81b4daa9604-:R3:"
              class="sGwQ3XG s__7mXus5">Email<span aria-hidden="true" class="sxyxR4x">*</span></label></div>
          <div style="grid-row:2 / span 1;grid-column:1 / span 6" data-hook="form-field-email_78db" data-field-type="CONTACTS_EMAIL">
            <div class="sI00cXA oS5W_t3---theme-4-line oS5W_t3--newErrorMessage s_IhSdK">
              <div class="sTI_jlo slIGB2J">
                <div class="sA31snB sFrgxGP oS5W_t3---theme-4-line" data-theme="line" data-success="false" data-error="false" data-empty-state="true"><input id="form-field-input-8c0f84e3-8436-4400-4026-d81b4daa9604-:R3:" data-theme="line"
                    data-success="false" data-error="false" data-empty-state="true" aria-invalid="false" required="" aria-label="Email" type="email" class="sntSrIW  has-custom-focus" value=""></div>
              </div>
            </div>
            <div class="sabOXh5 srhDBP0" data-hook="field-error-email_78db"></div>
          </div>
          <div style="grid-row:1 / span 1;grid-column:7 / span 6" class="QPXBDg"><label id="form-field-label-8b34c122-acec-43f3-aae8-505b2f14ad2a-:R3:" for="form-field-input-8b34c122-acec-43f3-aae8-505b2f14ad2a-:R3:"
              class="sGwQ3XG s__7mXus5">Phone</label></div>
          <div style="grid-row:2 / span 1;grid-column:7 / span 6" data-hook="form-field-phone_fd03" data-field-type="CONTACTS_PHONE">
            <div>
              <div class="sI00cXA oS5W_t3---theme-4-line oS5W_t3--hasPrefix oS5W_t3--newErrorMessage spZ3d98 s_IhSdK">
                <div class="sTI_jlo slIGB2J">
                  <div class="sA31snB sFrgxGP oS5W_t3---theme-4-line" data-theme="line" data-success="false" data-error="false" data-empty-state="true"><span data-hook="prefix" class="sOwlYYu">
                      <div data-content-hook="popover-content--undefined" class="s__1sbmgK s_9Q3tJ slctQbp">
                        <div class="sAYoDPL" data-hook="popover-element"><button class="s__37XY79 s__5m1BQI slKwjqm oXQzfy9---skin-4-line oXQzfy9---theme-4-none scIwIdP saR3s_t" data-hook="country-selector-trigger"
                            aria-label="Select a country calling code" type="button" tabindex="0"><span class="spxMbst"><span class="sIhiz4P">
                                <div class="ssygBxm">
                                  <div class="sp7k9JA"><svg viewBox="0 0 24 24" fill="currentColor" width="24" height="24">
                                      <path fill-rule="evenodd"
                                        d="M11.5,19 C11.331,19 11.166,18.985 11,18.975 L11,16.5 C11,16.224 10.776,16 10.5,16 L9.5,16 C9.224,16 9,15.775 9,15.5 L9,12.5 C9,12.366 8.947,12.238 8.852,12.145 L4.804,8.14 C6.04,5.688 8.573,4 11.5,4 C12.76,4 13.946,4.315 14.989,4.866 L15,6.497 C15.001,6.631 14.949,6.757 14.855,6.853 C14.76,6.947 14.634,7 14.5,7 L12.339,7 C12.207,7 12.08,7.053 11.986,7.146 L10.146,8.983 C10.053,9.077 10,9.204 10,9.337 L10,10.5 C10,11.325 10.672,11.999 11.499,12 L15.293,12 L17,13.707 L17,16.582 C15.629,18.064 13.674,19 11.5,19 M4,11.5 C4,10.673 4.14,9.879 4.388,9.135 L8,12.709 L8,15.5 C8,16.327 8.673,17 9.5,17 L10,17 L10,18.849 C6.581,18.152 4,15.122 4,11.5 M19,11.5 C19,12.856 18.632,14.127 18,15.226 L18,13.5 C18,13.367 17.947,13.24 17.854,13.146 L15.854,11.146 C15.76,11.053 15.633,11 15.5,11 L11.5,11 C11.224,11 11,10.775 11,10.5 L11,9.544 L12.546,8 L14.5,8 C14.902,8 15.281,7.843 15.564,7.557 C15.848,7.271 16.003,6.892 16,6.49 L15.993,5.51 C17.814,6.879 19,9.051 19,11.5 M11.5,3 C6.813,3 3,6.813 3,11.5 C3,16.187 6.813,20 11.5,20 C16.187,20 20,16.187 20,11.5 C20,6.813 16.187,3 11.5,3">
                                      </path>
                                    </svg></div>
                                  <div class="shShMA5"><svg viewBox="0 0 20 20" fill="currentColor" width="20" height="20">
                                      <path fill-rule="evenodd"
                                        d="M15.6478199,6.64528691 L16.3549267,7.35239369 L11.0627131,12.6461801 L11.0652534,12.6489483 L10.3581467,13.356055 L10.3557131,13.3531801 L10.3548199,13.3549267 L9.64771309,12.6478199 L9.64771309,12.6451801 L4.35471309,7.35228691 L5.06181987,6.64518013 L10.3547131,11.9381801 L15.6478199,6.64528691 Z">
                                      </path>
                                    </svg></div>
                                </div>
                              </span></span></button></div>
                      </div>
                    </span><input id="form-field-input-8b34c122-acec-43f3-aae8-505b2f14ad2a-:R3:" data-theme="line" data-success="false" data-error="false" data-empty-state="true" aria-invalid="false" type="phone" class="sntSrIW  has-custom-focus"
                      value=""></div>
                </div>
              </div>
            </div>
            <div class="sabOXh5 srhDBP0" data-hook="field-error-phone_fd03"></div>
          </div>
        </div>
        <div style="grid-template-columns:repeat(12, 1fr);grid-auto-rows:minmax(min-content, max-content) 1fr;column-gap:24px" class="FNgTtb">
          <div style="grid-row:1 / span 1;grid-column:1 / span 12" class="QPXBDg"><label id="form-field-label-c9e25fa9-a517-43e7-f869-bb621831177f-:R3:" for="form-field-input-c9e25fa9-a517-43e7-f869-bb621831177f-:R3:"
              class="sGwQ3XG s__7mXus5">Company Name</label></div>
          <div style="grid-row:2 / span 1;grid-column:1 / span 12" data-hook="form-field-short_answer_a48c" data-field-type="TEXT_INPUT">
            <div class="sI00cXA oS5W_t3---theme-4-line oS5W_t3--newErrorMessage s_IhSdK">
              <div class="sTI_jlo slIGB2J">
                <div class="sA31snB sFrgxGP oS5W_t3---theme-4-line" data-theme="line" data-success="false" data-error="false" data-empty-state="true"><input id="form-field-input-c9e25fa9-a517-43e7-f869-bb621831177f-:R3:" data-theme="line"
                    data-success="false" data-error="false" data-empty-state="true" aria-invalid="false" aria-label="Company Name" type="text" class="sntSrIW  has-custom-focus" value=""></div>
              </div>
            </div>
            <div class="sabOXh5 srhDBP0" data-hook="field-error-short_answer_a48c"></div>
          </div>
        </div>
        <div style="grid-template-columns:repeat(12, 1fr);grid-auto-rows:minmax(min-content, max-content) 1fr;column-gap:24px" class="FNgTtb">
          <div style="grid-row:1 / span 1;grid-column:1 / span 12" class="QPXBDg"><label id="form-field-label-44d89434-a716-4f74-158e-3a8a1e26c4be-:R3:" for="form-field-input-44d89434-a716-4f74-158e-3a8a1e26c4be-:R3:" class="sGwQ3XG s__7mXus5">I'm
              looking for help with</label></div>
          <div style="grid-row:2 / span 1;grid-column:1 / span 12" data-hook="form-field-long_answer_36ec" data-field-type="TEXT_AREA">
            <div class="sTI_jlo s_EH3Wc o__49Xk0b---theme-4-line o__49Xk0b--newErrorMessage sX5nSOA">
              <div class="s_EH3Wc o__49Xk0b---theme-4-line sX5nSOA" data-disabled="false" data-theme="line" data-error="false" data-success="false" data-focused="false">
                <div class="szWp38R"><textarea id="form-field-input-44d89434-a716-4f74-158e-3a8a1e26c4be-:R3:" placeholder="" class="sjXTF0X has-custom-focus" data-hook="text-area" aria-label="I'm looking for help with"
                    aria-invalid="false"></textarea></div>
              </div>
            </div>
            <div class="sabOXh5 srhDBP0" data-hook="field-error-long_answer_36ec"></div>
          </div>
        </div>
        <div style="grid-template-columns:repeat(12, 1fr);grid-auto-rows:minmax(min-content, max-content) 1fr;column-gap:24px" class="FNgTtb">
          <div style="grid-row:1 / span 1;grid-column:1 / span 12" class="QPXBDg"></div>
          <div style="grid-row:2 / span 1;grid-column:1 / span 12" data-hook="form-field-909c5ef3-ea86-4b5e-0fa6-2ef9bd9b3a58" data-field-type="SUBMIT_BUTTON">
            <div class=""><button data-fullwidth="false" data-mobile="false" class="s__37XY79 s__5m1BQI sgf7qLV okaZDsX--upgrade okaZDsX--wrapContent sgR3RRC o_W1RBK--upgrade sH2yKkS sD2qQxG" aria-live="assertive" type="button" tabindex="0"
                aria-disabled="false"><span class="spxMbst">Submit</span></button></div>
            <div style="transition:opacity 350ms ease-in-out;opacity:0"></div>
          </div>
        </div>
      </div>
    </div>
  </fieldset>
</form>

Text Content

About cookies on this site

We use cookies to collect and analyse information on site performance and usage,
to provide social media features and to enhance and customise content and
advertisements.

Learn more

Allow all cookiesDeny allCookie settings

About cookies on this site

❮
❯
 * Categories
 * Cookie declaration

Cookies used on the site are categorized and below you can read about each
category and allow or deny some or all of them. When categories than have been
previously allowed are disabled, all cookies assigned to that category will be
removed from your browser. Additionally you can see a list of cookies assigned
to each category and detailed information in the cookie declaration.

Learn more

Allow all cookiesDeny all


Necessary cookies

Some cookies are required to provide core functionality. The website won't
function properly without these cookies and they are enabled by default and
cannot be disabled.

Wix

 * hs
 * svSession
 * bSession

CookieHub

CookieHub is a Consent Management Platform (CMP) which allows users to control
storage and processing of personal information.

 * Privacy Policy

 * cookiehub



Preferences

Preference cookies enables the web site to remember information to customize how
the web site looks or behaves for each user. This may include storing selected
currency, region, language or color theme.



Analytical cookies

Analytical cookies help us improve our website by collecting and reporting
information on its usage.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and
reports website traffic.

 * Privacy Policy

 * _ga_*
 * _ga

Microsoft Clarity

Clarity is a user behavior analytics tool that helps you understand how users
interact with your website.

 * Privacy Policy

 * CLID
 * _clck
 * SM
 * ANONCHK
 * _clsk
 * _cltk



Marketing cookies

Marketing cookies are used to track visitors across websites to allow publishers
to display relevant and engaging advertisements. By enabling marketing cookies,
you grant permission for personalized advertising across various platforms.

Google Ads

Google Ads is an advertising service by Google for businesses that want to
display ads on Google search results and its advertising network.

 * Privacy Policy

 * _gcl_au
 * IDE

Microsoft Ads

Microsoft Advertising (formerly Bing Ads) is a service that provides pay per
click advertising on the Bing, Yahoo!, and DuckDuckGo search engines.

 * Privacy Policy

 * MUID
 * SRM_B
 * MUID
 * ANONCHK



Other cookies

The cookies in this category have not yet been categorized and the purpose may
be unknown at this time.

Cookie consent by CookieHub

Cookies used on the site are categorized and below you can read about each
category and allow or deny some or all of them. When categories than have been
previously allowed are disabled, all cookies assigned to that category will be
removed from your browser. Additionally you can see a list of cookies assigned
to each category and detailed information in the cookie declaration.

Learn more

Necessary cookies

Some cookies are required to provide core functionality. The website won't
function properly without these cookies and they are enabled by default and
cannot be disabled.

Necessary cookiesNameHostnameVendorExpiryXSRF-TOKEN.www.equaliser.co.ukSession

This cookie is written to help with site security in preventing Cross-Site
Request Forgery attacks.

hs.www.equaliser.co.ukWix.com Ltd.Session

Set by Wix and used for security reasons

bSession.www.equaliser.co.ukWix.com Ltd.1 hour

Used by Wix for system effectiveness measurement

cookiehub.equaliser.co.ukCookieHub365 days

Used by CookieHub to store information about whether visitors have given or
declined the use of cookie categories used on the site.

Preferences

Preference cookies enables the web site to remember information to customize how
the web site looks or behaves for each user. This may include storing selected
currency, region, language or color theme.

PreferencesNameHostnameVendorExpiryssr-cachingwww.equaliser.co.uk1 hour

Session cookie indication how a site was rendered.

Analytical cookies

Analytical cookies help us improve our website by collecting and reporting
information on its usage.

Analytical cookiesNameHostnameVendorExpirysvSession.www.equaliser.co.ukWix.com
Ltd.400 days

Identifies unique visitors and tracks a visitor’s sessions on a site

_ga_.equaliser.co.ukGoogle400 days

Contains a unique identifier used by Google Analytics 4 to determine that two
distinct hits belong to the same user across browsing sessions.

_ga.equaliser.co.ukGoogle400 days

Contains a unique identifier used by Google Analytics to determine that two
distinct hits belong to the same user across browsing sessions.

CLIDwww.clarity.msMicrosoft365 days

Identifies the first-time Clarity saw this user on any site using Clarity.

_clck.equaliser.co.ukMicrosoft365 days

Persists the Clarity User ID and preferences, unique to that site, on the
browser. This ensures that behavior in subsequent visits to the same site will
be attributed to the same user ID.

MUID.bing.comMicrosoft390 days

Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by
embedded microsoft scripts. Widely believed to sync across many different
Microsoft domains, allowing user tracking.

MR.c.bing.com7 days

Used by Microsoft Clarity to indicate whether to refresh MUID.

SM.c.clarity.msMicrosoftSession

This cookie is installed by Clarity. The cookie is used to store non-personally
identifiable information. The cookie is used in synchronizing the MUID
(Microsoft unique user ID) across Microsoft domains.

MUID.clarity.msMicrosoft390 days

Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by
embedded microsoft scripts. Widely believed to sync across many different
Microsoft domains, allowing user tracking.

MR.c.clarity.ms7 days

Used by Microsoft Clarity to indicate whether to refresh MUID.

_clsk.equaliser.co.ukMicrosoft1 day

Connects multiple page views by a user into a single Clarity session recording.

_cltkMicrosoftSession

This cookie is installed by Microsoft Clarity tool and stores information about
how visitors use the website

Marketing cookies

Marketing cookies are used to track visitors across websites to allow publishers
to display relevant and engaging advertisements. By enabling marketing cookies,
you grant permission for personalized advertising across various platforms.

Marketing cookiesNameHostnameVendorExpiry_gcl_au.equaliser.co.ukGoogle
Advertising Products90 days

Used by Google AdSense to understand user interaction with the website by
generating analytical data.

IDE.doubleclick.netGoogle Advertising Products390 days

Used by Google's DoubleClick to serve targeted advertisements that are relevant
to users across the web. Targeted advertisements may be displayed to users based
on previous visits to a website. These cookies measure the conversion rate of
ads presented to the user.

SRM_B.c.bing.comMicrosoft390 days

This cookie is installed by Microsoft Bing. Identifies unique web browsers
visiting Microsoft sites.

ANONCHK.c.clarity.msMicrosoft1 hour

Used to store session ID for a users session to ensure that clicks from adverts
on the Bing search engine are verified for reporting purposes and for
personalisation

Other cookies

The cookies in this category have not yet been categorized and the purpose may
be unknown at this time.

Other cookiesNameHostnameVendorExpiryfedops.logger.sessionIdPersistent

Cookie consent by CookieHub

Save settings
Cookie settings
top of page
Skip to Main Content
 * Home
 * Services
 * About
 * Contact


PPC
STRATEGY
SOLVED

Turnaround PPC performance with growth and efficiency in balance.

Book a discovery call



UNLOCK NEXT LEVEL PPC PERFORMANCE

PPC advertisers are often wasting up to +32% investment on ineffective
activity and missing out on +15% growth opportunity. 

This can be for many reasons.

 

We exist to show you there is another way.



Equaliser is a PPC marketing consultancy that helps digital brands unlock
incremental growth, balanced by cost-efficiency.




EXPERT PPC SOLUTIONS TO COMPLEX CHALLENGES


RESULTS

Google Ads campaigns are missing business targets and performance has moved away
from strategic objectives. 
 


INVESTMENT

Inconsistent budget management across Google Ads campaigns each month. Missing
out on incremental volume.
 


COMPETITION

Paid search competitors are outperforming your brand in market share, creative
and campaign costs are escalating.




AUTOMATION

Google marketing products are advancing towards AI solutions. Your brand is not
seeing the upside in performance.
 


STRATEGY & TECHNOLOGY WORKING TOGETHER

We believe in the advantages that automation and AI will bring to digital
strategy.

 

We continually refine our approach through testing new technology opportunities
within PPC & digital marketing. 



Built on a foundation of good strategy, we use technology to enhance performance
and growth.


HIGH PERFORMANCE MARKETING SERVICES

PPC STRATEGY DESIGN

Turnaround performance within 90 days.

PPC strategy and execution projects, improving performance metrics and setting a
foundation for incremental opportunities.

More information


PPC GROWTH AUDIT

Best practice playbook and PPC audit to identify cost-efficiency and growth
drivers. Understand the potential revenue available and how to get results
faster.

More information

PPC CONSULTANCY PROJECTS

Specialist PPC strategy support for brands, agencies and in-house teams.
Tailored project plan to create growth in performance, product, process and
people.

More information


DIGITAL MARKETING CONSULTING

Strategic marketing projects to develop your customer acquisition funnel.
We ensure digital channels are working together to maximise performance.

More information


PPC ACCOUNT MANAGEMENT

Hands-on PPC account activation in Google Ads and Bing Ads.
We optimise performance metrics and improve key results from your PPC campaigns.

More information



PPC CONSULTANCY SUPPORT ON STRONG FOUNDATIONS

EXPERIENCE

 * +15 years in digital marketing including agency, consultancy and in-house
   roles.



 * Business scenarios in Start Up, Turnaround, Accelerated Growth, and Sustained
   Success.



 * Clients in Travel, Finance, Insurance, Lead Gen, Ecommerce, Home & Garden,
   Automotive, Food, Health and Electronics.



 * Delivered consultancy projects with digital marketing businesses and PPC
   agency clients.

See Our Testimonials


TRUST

 * PPC management of Google Ads spend £20k-£2M pm for blue-chip UK businesses
   and SMEs.



 * Google Ads, Google Analytics & Bing Ads accredited to ensure best practice
   execution.



 * Google strategy and leadership working with the best PPC agencies in the UK,
   driving best practice at scale.



 * PPC audits, strategy design and activation for +100 UK businesses.

See Our Case Studies



READY TO START? 
GET IN TOUCH

LET US KNOW HOW WE CAN HELP YOUR BUSINESS.

First name*

Last name*

Email*

Phone

Company Name

I'm looking for help with

Submit



STRATEGY & TECHNOLOGY WORKING TOGETHER

We believe in the advantages that automation and AI will bring to digital
strategy.

 

We continually refine our approach through testing new technology opportunities
within PPC & digital marketing. 



Built on a foundation of good strategy, we use technology to enhance performance
and growth.




UNLOCK NEXT LEVEL 
PPC PERFORMANCE

PPC advertisers are often wasting up to +32% investment on ineffective
activity and missing out on +15% growth opportunity. 

This can be for many reasons.

 

We exist to show you there is another way.



Equaliser is a PPC marketing consultancy that helps brands unlock growth,
balanced by cost-efficiency.

© 2024 Equaliser



Home
Services
About
Blog

Contact

contact@equaliser.co.uk


Linkedin


Equaliser, 2 Mount Street, Manchester, M2 5WQ

Privacy Policy
Cookie Policy

 * Home
 * Services
 * About
 * Contact


bottom of page