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 * Product
 * Solutions
 * Why Dynamic Yield
 * Company
 * Learning Center
 * Connect with us

 * Product
   
   
    * EXPERIENCE OS
      
       * Get an overview of Dynamic Yield’s product and see why we’re known as
         the Experience OS. Learn more →
   
   
    * CORE CAPABILITIES
      
       * DiscoverIdentify, build, and analyze audiences
       * TargetPersonalize content and offers to each customer
       * RecommendAlgorithmically predict customers’ interests
       * EngageReach customers at critical moments
       * OptimizeExperiment anywhere on your digital properties
   
   
    * MADE FOR SCALE
      
       * ElementA groundbreaking new dimension of hyper-personalization
       * AI & AutomationIncrease automation, lower operational costs, and drive
         more revenue with a holistic AI personalization system
       * Experience APIsGive developers the tools they need to build the best
         customer experiences
       * Enterprise solutionsScale with security, privacy, and compliance, made
         for the enterprise
   
   Meet Shopping Muse: Conversational commerce meets cutting-edge
   personalization. Learn more →
 * Solutions
   
   
    * INDUSTRIES
      
       * eCommerce
       * Financial Services
       * Restaurants
       * Grocery
       * B2B eCommerce
       * Travel
       * iGaming
       * Media
   
   
    * CHANNELS
      
       * WebCreate customer-centric web experiences
       * EmailPersonalize emails with a no-code builder
       * AppsOptimize mobile app experiences
       * AdsImprove customer acquisition results

 * Why Dynamic Yield
   
   
    * PROVEN IMPACT AND SUCCESS SERVICES
      
      * Select customers
      * Case studies
      * Customer success services
   
   
    * BUILT FOR SCALE
      
      * Enterprise-grade solutions
      * AI Technology
      * GDPR and data privacy
      * Security
      * Compliance
   
   
    * ROBUST PARTNER NETWORK
      
      * Partner library
      * Partnership program
      * Tech Partners and Integrations
   
   
    * EXTENSIVE PRODUCT RESOURCES
      
      * Knowledge Base
      * Academy & Certification
      * Community
      * API documentation
   
   The Personalization Awards Celebrating customers and partners setting the
   gold-standard for personalization Learn more →
 * Company
    * About us
    * Blog
    * DY Labs
    * Careers
    * Events
    * Press
    * Awards
    * Contact us
    * Request a demo

 * Learning Center
    * * Take your knowledge to exponential levels
      * XP2 HubTake your knowledge to exponential levels
      * Learning PathsCurated courses on key skill areas
      * TalksEngaging discussions taking place in CX
      * ArticlesAn expansive collection of in-depth playbooks
      * EncyclopediaA glossary of experience optimization terms
      * Inspiration LibraryPersonalization examples from real brands
      * Personalization MaturityHow global businesses prioritize personalization
      * Guides & reportsComprehensive topic-specific materials
      * BenchmarksIndustry performance metrics and insights
    * Rooted Personalizationnew Learn a scalable methodology for building an
      audience-based personalization program. Find out more →

 * Connect with us


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A GROUNDBREAKING NEW DIMENSION OF HYPER-PERSONALIZATION

Leverage Mastercard’s proprietary prediction models and aggregated consumer
spend insights to deliver differentiating personalization that caters to each
users’ unique habits and expectations like never before.
REQUEST A DEMO



FIND YOUR STRATEGIC ELEMENT

Element is not one solution, but many, that can be seamlessly integrated with
Experience OS.

INFORM PERSONALIZATION
DECISIONS



Discover macroeconomic indicators of retail sales across regions using
anonymized aggregate sales activity in the Mastercard payments network.

Learn more →

PERSONALIZE FROM THE
FIRST VISIT



Target anonymous visitors with the highest propensity to buy in a particular
category or geography with hyper-relevant personalization campaigns.

Learn more →

BUILD RELATIONSHIPS WITH
YOUR CUSTOMERS THAT LAST

Cardholders who have spent more than $500 on groceries in the last month
Cardholders highly likely to spend in apparel and accessories
Cardholders who have traveled in the last 6 months

Grow your existing customers with offers, products, and content curated just for
them, and turn them into loyal advocates.

Learn more →

UNLOCK MAXIMUM VALUE
FROM YOUR DATA

All values
On the Go
Stocking Up
Value Shopper
Brand Loyal

Identify hidden relations between products, locations, and product attributes,
and use these insights to drive smarter personalization decisions.

Learn more →


ELEMENT WAS DESIGNED TO MEET YOUR INDUSTRY’S UNIQUE NEEDS


FINANCIAL SERVICES

Utilize spending pattern data from credit cards to hyper-personalize according
to each customer’s unique purchase behavior and even predict future activity
with proprietary prediction models.


RETAIL

Target anonymous users via geo-based spending behavior data right from the first
page view. Match products, content, and offers based on customers’ probability
of purchasing in any given category.


QSR

Unlock the value of your check-level data to inform personalization across all
your channels, from drive-thru to mobile, and to inform promotional design, menu
optimization, pricing, and marketing strategies.


TRAVEL & HOSPITALITY

Analyze geo-based spending behavior data to understand where customers are most
likely to spend on a trip. Target content and offers according to each
customer’s predicted purchase behavior.


GROCERY

Direct known customers to personalized offers and recommendations based on
unique spending habits to increase average basket size, loyalty and retention.


HEALTHCARE

Activate proprietary in-market consumer spend data to target high value
customers and personalize according to affinity. Optimize acquisition campaigns
to maximize cross-selling and upselling.


FREQUENTLY ASKED QUESTIONS

Can you share more about what Element is?
We sure can! Element offers a set of seamlessly integrated customer experience
capabilities powered by Mastercard. The solution includes several Applications
and Extensions that are seamlessly and natively integrated into the Experience
OS.
Is Element one of the baseline capabilities of Dynamic Yield's Experience OS, or
can be added on top of it?
Experience OS was designed to be modular and flexible so that you can add
Applications and Extensions as your business and customer experience delivery
program grows. Each application within Element can be added separately or
bundled together to fit the unique needs of your business.
Can Element be customized to my specific business needs?
Yes. Element was designed to scale with your business and adjust according to
your industry, geography, and unique business needs.
Do other personalization vendors in the market offer similar solutions like
Element?
Element offers a unique value proposition for Dynamic Yield’s customers that’s
unavailable elsewhere. The rich, valuable, and actionable targeting that Element
introduces is only available as part of Dynamic Yield’s Experience OS, with no
other vendor in the market having access to it.
How can I learn more about Element?

We’re thrilled that you’re interested in learning more about Element. As a first
step, we encourage you to schedule your demo call with us so we can showcase
these capabilities and discuss your personalization needs.


EXPLORE THE EXPERIENCE OS STORE

A marketplace of applications and extensions designed to help you grow your
personalization program with ease
Experience Web Showcase contextually relevant web content, products, messages,
and offers based on real-time signals from visitors. Learn more → Experience
Email Elevate your email marketing campaigns with predictive emails that adapt
to each customer in real time. Learn more → Experience App Personalize and
optimize the mobile app experiences for iOS and Android. Power app experiences
that drive action and improve retention. Learn more → API Campaigns Run
experiments, recommendations, and content personalization campaigns through
server-side APIs, rendered on any digital touchpoint. Learn more → Reconnect
Automatically trigger personalized messages via Email, SMS and App push
notifications to reach customers at the most critical moments. Learn more →
Algorithm Studio Combine the hyper-personalization of Experience OS alongside
your own deep business expertise to build recommendation algorithms using
Dynamic Yield’s proprietary AI pipeline capabilities to increase revenue and
brand loyalty. Learn more → Audience Hub Power deep personalization with an
agile segmentation and data management system. Learn more → AdaptML™ Use
predictive and deep learning models on web, in emails, and via mobile apps.
Learn more → And more… Contact our personalization experts to request a demo and
learn more about our applications and extensions. Talk to our experts →

MAKE HYPER-PERSONALIZATION A REALITY

Transform simple customer transactions into enduring relationships and unlock a
new horizon of growth

Contact Sales Watch a product demo
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 * 
 * 
 * 

KEY CAPABILITIES

 * Discover
 * Target
 * Recommend
 * Engage
 * Optimize

INDUSTRIES

 * eCommerce
 * Financial Services
 * Restaurants
 * Grocery
 * B2B eCommerce
 * Travel
 * iGaming
 * Media

WHY DYNAMIC YIELD

 * Industry-Leading Services
 * Global Scale
 * Real Impact
 * Personalization AI
 * Rich Partner Network
 * Enterprise-Grade Security

COMPANY

 * About Us
 * Events
 * Press
 * Blog
 * Contact
 * Become a Partner
 * Request Demo

 * We’re hiring!

Take your knowledge to exponential levels
 * Articles
 * Learning Paths
 * Rooted Personalization
 * Personalization Examples
 * Guides
 * Talks
 * Encyclopedia
 * Benchmarks

 * Recommended Guides:
 * Personalization
 * A/B Testing
 * Conversion Rate Optimization
 * Shopping Cart Abandonment
 * Product Recommendations
 * Omnichannel Retailing
 * eCommerce Conversion Rate Optimization
 * Personalization Statistics
 * Checkout Optimization
 * eCommerce Personalization
 * Omnichannel Personalization
 * Shopping Cart Abandonment Rate


 * en
   * English
   * Español
   * Deutsch
   * Français
   * 日本語

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