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ABOUT BEN WEAVER

VP of Commerce, Morning Brew

A lover of Texas and dogs, Ben has had plenty of opportunities to grow with
powerful brands throughout his career. The words he lives by are “simple is
best.” This minimalist mindset has taken him far in both his personal and
professional lives. For Ben, the pandemic shed light on his former workaholic
habits while also giving him the opportunity to recommit to the people (and
furry friends) he loves most. Ben has since found more balance, confidence and
success as a result of his self-mastery.

Follow:

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BEN WEAVER


MORNING BREW X BEN WEAVER: CREATING CULT FOLLOWERS IN EMAIL MARKETING

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EPISODE SUMMARY

This week’s featured guest is Ben Weaver, vice president of commerce, licensing,
and consumer products at Morning Brew.

While Ben was attending college in Texas, he got an eye-opening look at how one
design firm catered to ad agencies and marketing firms. Learning the ideologies
behind successful campaigns from that experience helped give him a leg up when
he was later thrown headfirst into product marketing at Chive Media Group.
Although he worked in strategy, Ben helped formulate and support many of the
brand’s early marketing campaigns. Fast forward to today and you’ll find him in
hot pursuit of his new goal: figuring out how to turn big fans of Morning Brew’s
content into paying customers. In this episode, we cut through the clickbait and
get straight to the lessons within Ben's winning methodologies. Get ready to
tell all your friends about this forward-thinking lesson!

Key Takeaways:

 * We learn the difference between natural and unnatural-sounding native
   marketing. 

 * Ben shares his insight on which email marketing KPIs matter most.

 * We discuss the importance of keeping it simple and throwing out all the
   rules. 

 * Ben tells us about the #1 marketing tactic his favorite brands all use –
   something you can take to create an email newsletter people will actually
   look forward to reading. 

 * We discover what happens when creativity overcomes red tape. 



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Brandfolder: Podcast Episode with Ben Weaver