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Amazon’s New Focus: Fending Off Rivals Temu and Shein


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https://www.wsj.com/business/retail/amazons-new-focus-fending-off-rivals-temu-and-shein-5c6ac205

 1. Business
    
    --------------------------------------------------------------------------------

 2. Retail


AMAZON’S NEW FOCUS: FENDING OFF RIVALS TEMU AND SHEIN


THE E-COMMERCE COMPANIES WITH CHINESE ROOTS HAVE, FOR NOW, REPLACED WALMART AND
TARGET AS AMAZON’S CENTRAL COMPETITIVE FOCUS

By

Sebastian Herrera


Updated March 21, 2024 4:48 pm ET

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In just over a year, Temu, a Chinese-founded e-commerce company, became the
most-downloaded app in the U.S. WSJ breaks down how its continued growth could
redefine online retail, just like Amazon’s speedy delivery did. Photo
illustration: Kaitlyn Wang



Amazon.com AMZN 0.47%increase; green up pointing triangle
is training its attention on emerging e-commerce players Temu and Shein, viewing
the newer platforms as significant threats to its online shopping dominance.



Temu and Shein have, for now, supplanted

Walmart
and
Target
as focal points in internal
Amazon
meetings related to retail, people familiar with the matter said. The companies
with Chinese roots are expanding in the U.S. and targeting Amazon customers.
Temu has gone on an advertising blitz, spending billions of dollars and becoming
the top advertiser by revenue on
Meta Platforms
in 2023, The Wall Street Journal reported this month.



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