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MAKE BETTER DECISIONS.
Savanta is a data, market research and advisory company. We inform and inspire
our clients through powerful data, empowering technology and high-impact
consulting.
HOW WE HELP
* Agencies & consultancies
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Inspiring
Agencies & consultancies
From agencies to the consultancy world, we help you differentiate your offering,
perfect your pitches, win more business, and grow your and your clients' brands.
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Inspiring
B2B brands
With a myriad of partners and suppliers we ensure you create products, services
and campaigns that truly propel business growth.
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Inspiring
Consumer brands
Helping you navigate consumer needs, behaviours and attitudes to optimise the
marketing mix and ensure your brand is set up for success in an ever-changing
world.
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Public & third sector
Whether it’s the general public, policy makers or key stakeholders, we inform
policy decision making and communication strategies to deepen the understanding
of your target audiences.
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SERVICES & PRODUCTS
Research & consulting
Illuminating your world with smart techniques, sector expertise, intelligent
mindsets and business acumen.
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Audience & panels
Providing you with simple access to a global market audience, with unrivalled
costs and speed.
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Data collection & analytics
Delivering a full range of fieldwork data collection and analysis services to
fit your needs.
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Products & technology
Delivering instant intelligence about your market, brand and customers.
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BRANDS WE WORK WITH
CASE STUDIES
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CONNECTING SALES DATA TO BRANDVUE EATING OUT METRICSSTRATEGY RESEARCH
Our client, a high-street quick service restaurant, wanted to establish a link
between sales data and BrandVue metrics to see which correlation was the
strongest, to know which levers to pull to drive growth.
Learn More
MEASURING BRAND REPUTATION
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MAXIMISING APPLICANT CONVERSION
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OPTIMISING INVESTMENT COMMUNICATIONS WITH PROFESSIONALS
Our client specializes in financial advice and offers insurance and investment
products for doctors, dentists, and teachers. The client wanted to build on
previous research to test whether their reports and policies were engaging and
fit for purpose, (i.e., outline the objectives of the business). In addition to
this, they wanted to gauge current and potential investors’ knowledge levels on
risk and sustainable investing, and how this impacts their decisions around
investing.
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BRIDGING THE STEM GENDER GAP
Women make up just 25% of all people working in science, technology, engineering
and mathematics (STEM) occupations in the UK, despite accounting for nearly half
of its total workforce. The reasons behind this are varied and complex, but one
factor is clear: fewer women choose to pursue STEM subjects at a degree level.
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ACCESS TO CASHUK BUSINESS AND RETAIL BANKING PROVIDER
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BRAND ESSENCE TRACKER
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NUFFIELD HEALTHBUILDING ADVANCED TRACKING AND AN ECOSYSTEM OF DATA AND INSIGHT
TO TAKE ACTION
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GWRCOVERING CORE TOUCHPOINTS THROUGH AN ‘ALWAYS-ON’ PROGRAMME
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BRITISH GASMAXIMISING IMPACT OF A RE-DESIGN OF NEW PROCESSES
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OUR PRODUCTS
Instant intelligence about your market, brand & customers.
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BRANDVUE
Our BrandVue tool places brand market research insights at your fingertips. It
captures data across critical marketing and company performance.
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MARKETVUE
MarketVue gives financial services brands detailed insights into the behaviours,
perceptions and experiences of business customers.
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MILLIONAIREVUE
MillionaireVue helps luxury brands and wealth managers overcome the common
issues they face when researching their target customers.
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OMNIBUS TRACKERS
From consumers to businesses to parliamentarians, our range of omnibus surveys
and trackers will enable you to better understand your audiences.
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PARLIAMENTARY PANELS
Get insight directly from Members of the House of Commons to understand their
views of on your reputation, policy positioning and engagement activities.
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SAVANTA ESSENTIALS
Savanta Essentials is a modular suite of research products offering a low cost,
high value alternative to traditional research and insights.
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SAVANTA BUSINESS ESSENTIALS
Providing a modular suite of research products offering a low cost, high value
alternative to traditional business research and insights.
Learn more
Featured Report
The UK’s Most Loved Financial Services Brands 2023
This year's #1 brand finds its way into consumers' daily lives, in a seamless -
and often unnoticeable - way. The subconscious top-of-mind presence that results
from this undeniably contributes to its continued success. But is this a
consequence of the ubiquitous nature of payment platforms or is there a deeper,
more intrinsic factor at play?
Learn More
Consumer Compass Q3 2023
We've been tracking the mood of the nation since 2019 to uncover the spending
habits, attitudes and behaviours of consumers across Europe.
Learn More
Brands in the metaverse: sizing up the opportunity
Our latest global study is is founded on the responses of more than 7,000
consumers across Europe, the UK, and US, and dives into the world of
opportunities available for brands to get involved in the metaverse.
Learn More
Grocery Eye Q3: from price-focused to sustainability-driven
Available to read and download - the 2023 Q3 Grocery Eye report. Discover how
grocery shoppers are reprioritising their shopping habits and shifting their
focus from prices to sustainability. Is this a universal trend or do individual
preferences play a role? Download the full report here, today.
Learn More
The UK’s Most Loved Eating Out Brands 2023
Welcome to BrandVue’s Most Loved Eating Out Brands 2023 – a recognition and
celebration of the most emotively connected eating out brands in the UK.
Learn More
Consumer Compass Europe (Q4 report)
Consumer confidence across Europe – how are we set for 2024?
Our latest quarterly report for consumer confidence tracks confidence up until
the end of 2023. We have uncovered three key themes emerging from the Q4 data
which will help brands plan for the needs of consumers in 2024.
Learn More
37 Questions: answered
At Savanta, we believe clarity is key, and highly value our clients'
understanding of our processes. In a crowded market where online sample
providers vary in experience and credentials, picking the right panel can be a
bit of a puzzle: it takes time and effort to sort through it all.
Learn More
Harnessing the power of humanity
In an age of AI, our attention is turning towards human intricacies more than
ever before. Human qualities like empathy and judgement will remain
unparalleled, and the future of work will be revolutionised by Gen Z's emphasis
on gaining a greater quality of life. What does this mean for the future?
Download the eBook to read the full story.
Learn More
Navigating the path to a greener future: a financial services sustainability
report
A financial services sustainability series report.
Download the full free report today and explore how to succeed when it comes to
sustainability.
Learn More
From Digital Natives to AI Pioneers
How will the AI revolution shape the future of Gen Z and impact their careers,
personal lives, and the way they interact with brands? Download our eBook to
find out!
Learn More
The UK’s Most Loved Financial Services Brands 2023
This year's #1 brand finds its way into consumers' daily lives, in a seamless -
and often unnoticeable - way. The subconscious top-of-mind presence that results
from this undeniably contributes to its continued success. But is this a
consequence of the ubiquitous nature of payment platforms or is there a deeper,
more intrinsic factor at play?
Learn More
Consumer Compass Q3 2023
We've been tracking the mood of the nation since 2019 to uncover the spending
habits, attitudes and behaviours of consumers across Europe.
Learn More
Brands in the metaverse: sizing up the opportunity
Our latest global study is is founded on the responses of more than 7,000
consumers across Europe, the UK, and US, and dives into the world of
opportunities available for brands to get involved in the metaverse.
Learn More
Grocery Eye Q3: from price-focused to sustainability-driven
Available to read and download - the 2023 Q3 Grocery Eye report. Discover how
grocery shoppers are reprioritising their shopping habits and shifting their
focus from prices to sustainability. Is this a universal trend or do individual
preferences play a role? Download the full report here, today.
Learn More
The UK’s Most Loved Eating Out Brands 2023
Welcome to BrandVue’s Most Loved Eating Out Brands 2023 – a recognition and
celebration of the most emotively connected eating out brands in the UK.
Learn More
Consumer Compass Europe (Q4 report)
Consumer confidence across Europe – how are we set for 2024?
Our latest quarterly report for consumer confidence tracks confidence up until
the end of 2023. We have uncovered three key themes emerging from the Q4 data
which will help brands plan for the needs of consumers in 2024.
Learn More
37 Questions: answered
At Savanta, we believe clarity is key, and highly value our clients'
understanding of our processes. In a crowded market where online sample
providers vary in experience and credentials, picking the right panel can be a
bit of a puzzle: it takes time and effort to sort through it all.
Learn More
Harnessing the power of humanity
In an age of AI, our attention is turning towards human intricacies more than
ever before. Human qualities like empathy and judgement will remain
unparalleled, and the future of work will be revolutionised by Gen Z's emphasis
on gaining a greater quality of life. What does this mean for the future?
Download the eBook to read the full story.
Learn More
Navigating the path to a greener future: a financial services sustainability
report
A financial services sustainability series report.
Download the full free report today and explore how to succeed when it comes to
sustainability.
Learn More
From Digital Natives to AI Pioneers
How will the AI revolution shape the future of Gen Z and impact their careers,
personal lives, and the way they interact with brands? Download our eBook to
find out!
Learn More
KNOWLEDGE CENTRE
View all
Explore
Fashion & Beauty
WHAT IS FASHION AND BEAUTY INDUSTRY MARKET RESEARCH?
14 March 2024
Energy, Water & Utilities
WHAT IS OIL, GAS, & UTILITIES MARKET RESEARCH FOR COMPANIES?
14 March 2024
Energy, Water & Utilities
WHAT IS OIL, GAS, & UTILITIES MARKET RESEARCH FOR COMPANIES?
14 March 2024
Agencies & Consultancies | B2B Brands | Consumer Brands | HNWI | Media | Public
& Social | Youth | Youth
FACEBOOK’S NOT GETTING ANY YOUNGER; NEITHER ARE ITS USERS
14 March 2024
Automotive | B2B Brands | Business & Professional Services (B2B) | Charities &
Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education |
Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG |
Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property
& Construction | Public & Social | Public Sector | Retail | Sport & Leisure |
Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth
TRENDS: THE TALK OF THE TOWN IN 2024
14 March 2024 - by Lisa Fourie
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