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 * OUR STORY
   
   We first met on a zoom call. Steve was meeting a left-leaning LSE Professor
   and Paul was meeting a free-market Tory MP. We didn’t think the meeting would
   last very long. Four years on, and our friendship goes from strength to
   strength.
   
   Our story
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 * YOUR CHALLENGE
   
   Groupthink stands in the way of innovation and productivity gains. Innovation
   requires change, and that means provocation. What will you do to keep
   everyone on track and focussed on your productivity, growth and profit?
   
   Your challenge
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 * OUR SOLUTION
   
   By using cutting-edge behavioural science and impact assessment, we can help
   your organisation drive innovation, productivity and profit through
   transformations which we will help you to measure. Together, we can ensure
   you measure what is important, and not just what is measured by historical
   accident.
   
   
   
   Our solution
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 * CONTACT US
   
   Using cutting-edge behavioural science concepts, Paul has developed an
   evidence-based checklist to reduce beliefism and encourage different beliefs
   to be aired. Call, WhatsApp, send mail: we are here to help you EMBRACE
   provocation.
   
   Contact us
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 * ABOUT US
   
   Paul has been an academic for more than three decades, having originally
   trained as an economist. His research interests are in human behaviour and
   wellbeing, and the relationship between them, particularly as they apply to
   policy. 
   
   Steve has 30 years of leadership experience spanning military aerospace
   engineering, private sector software engineering, Parliament and government.
   
   About Paul and Steve
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 * OUR STORY
   
   We first met on a zoom call. Steve was meeting a left-leaning LSE Professor
   and Paul was meeting a free-market Tory MP. We didn’t think the meeting would
   last very long. Four years on, and our friendship goes from strength to
   strength.
   
   Our story
   Play Pause Unmute Mute


 * YOUR CHALLENGE
   
   Groupthink stands in the way of innovation and productivity gains. Innovation
   requires change, and that means provocation. What will you do to keep
   everyone on track and focussed on your productivity, growth and profit?
   
   Your challenge
   Play Pause Unmute Mute

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BREAK FREE FROM GROUPTHINK

Businesses suffer from groupthink – even when they claim to embrace disagreement
and dissent. We are frequently very hostile towards different perspectives and
the people who hold them.

The human condition is wired for agreement and conformity. We all have a
deep-seated desire to fit in – even those, and sometimes especially those, who
profess how much they seek to stand out. 

We care about what other group members think about us. A lot.

Contact us.


This makes groupthink a natural consequence of group decision-making. The quest
for harmony in a group impedes its cognitive processes and culminates in
suboptimal decision-making. Better choices are ruled out too quickly because of
the urge to reach agreement.

Well-functioning organisations and societies embrace a wide range of
perspectives. Some of the most profound advances in knowledge have come from
those who were thought to have extreme, even crazy, views at the time. Consider
the monumental shifts brought by outliers like Galileo and Einstein. They remind
us that human knowledge does not advance linearly, and sometimes a paradigm
changes dramatically.

Businesses must EMBRACE provocation to flourish.






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