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HARNESS THE POWER OF LOYALTY PROGRAM DATA

Thu, May 9, 2024 1:00 PM ET

As third-party data deprecates and privacy regulations proliferate, marketers
need to figure out how to foster deeper and more personalized one-to-one
relationships with their best customers. One solution: a modern and data-focused
loyalty program, which can power personalized marketing and data-driven
strategies that evolve with your customers.

Discover how leading rural lifestyle retailer Tractor Supply Company (with more
than 2,200 U.S. stores) and Epsilon partnered to create a loyalty program that
supports over $10B in sales. You’ll find out:

 * How loyalty programs can drive a rich first-party data strategy that fuels
   privacy-forward personalized marketing
 * Why identity resolution empowers a clearer view of customers and more
   granular measurement
 * How a loyalty-driven first-party data strategy helped Tractor Supply Company
   used customer analytics to deliver personalized marketing across channels

See all upcoming ADWEEK webinars.

SPONSORED BY


SPEAKERS


NEIL TENZER

VP, Customer Loyalty, Insights & Engagement, Tractor Supply Company


SHAMBA SCHMIDT

VP of Sales Consulting, Epsilon






NEIL TENZER


VP, Customer Loyalty, Insights & Engagement, Tractor Supply Company



Neil is a retail business leader with a knack for identifying the why behind
customer behavior and driving results. His team delivers value growth and
engagement through Tractor Supply Company’s Neighbor’s Club loyalty program,
which supports over $10B in sales.


SHAMBA SCHMIDT


VP of Sales Consulting, Epsilon



Shamba partners with brands to determine the best loyalty marketing solutions to
reach their objectives and drive growth. She is a 25-year veteran of the loyalty
industry.

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