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ADOBE AUDIENCE MANAGER


DATA MANAGEMENT IS CHANGING. IT’S JUST THE WAY THE COOKIE CRUMBLES.

As data collection and management continue to evolve, Adobe has you covered —
yesterday, today, and into a third-party cookieless tomorrow.

Discover Real-Time CDP


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TECHNOLOGY IS MOVING FORWARD. YOUR STRATEGY SHOULD BE TOO.

Adobe has always been a leader in data management platforms, and Adobe Audience
Manager has been crucial for connecting data and creating marketing
opportunities.

Now Adobe is leading the way as we enter a world with fewer third-party cookies
and more focus on privacy and personalized experiences. Introducing Adobe
Real-Time CDP, the advanced customer data platform (CDP) that connects known and
pseudonymous data to create real-time, unified profiles ready for cross-channel
activation — plus so much more — letting marketers continue to find and reach
customers even as third-party cookies crumble.

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HERE’S A PEEK AT WHAT ADOBE REAL-TIME CDP CAN DO.


DATA STRATEGY TRANSFORMATION

Use anonymous and known identifiers from first- and third-party sources to build
a data management program without third-party cookies.


ROBUST CUSTOMER PROFILES

Use streaming data to build real-time consumer or account profiles that update
automatically — all while maintaining privacy-ready status.


RAPID ACTIVATION

Activate real-time B2B and B2C profiles instantly across channels and
touchpoints — from social media and CRMs — to your proprietary platforms.


BUILT-IN GOVERNANCE

Give teams peace of mind and access to the data they need with configurable and
customizable security tools.


AI AND MACHINE LEARNING

Develop similar audiences and raise propensity scores with AI and machine
learning (ML) for better customer behavior insights.

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Learn more about Real-Time CDP
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LOOKING FOR AUDIENCE MANAGER HELP? VISIT OUR SUPPORT SITE.

Go to Experience League




RECOMMENDED FOR YOU

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SEE WHAT REAL-TIME CDP CAN DO FOR YOUR CUSTOMER DATA.

Marketo Configurator Monday, December 4, 2023 at 13:01
Title

Description

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Resource-form, L spacing
title
Find and activate ideal audiences with Adobe Audience Manager
CardDescription
With Audience Manager it’s easy to create and engage audiences across every
channel — and deliver the experiences they demand.
cardDate
2022-06-14
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caas:content-type/product
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caas:content-type/product, caas:content-type/product-page,
caas:topic/data-management, caas:role/marketing,
caas:topic/data-management-platform, caas:products/adobe-real-time-cdp