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CLOUDFLARE EXPANDS ITS ZERO TRUST PLATFORM; ANNOUNCES NEW FIREWALL CAPABILITIES
TO HELP CUSTOMERS LEAVE THEIR HARDWARE BEHIND


LAUNCHES OAHU PROGRAM TO HELP CUSTOMERS EASILY MOVE AWAY FROM LEGACY FIREWALLS
WITH NEW CAPABILITIES, RESOURCES, AND DISCOUNTS

San Francisco, CA, December 6, 2021 — Cloudflare, Inc. (NYSE: NET), the
security, performance, and reliability company helping to build a better
Internet, today announced it's expanding its Zero Trust firewall capabilities to
help companies secure their entire corporate network across all of their branch
offices, data centers, and clouds—no matter where their employees are working
from. Cloudflare also announced Oahu, a new program to help customers migrate
from legacy hardware to the Cloudflare One suite of Zero Trust solutions. Now,
CIOs can better connect and secure their corporate networks with Zero Trust
security—without the traditionally hard, costly or complex migration.

Traditional firewalls consisted of hardware boxes installed on company premises,
and were not designed for hybrid workforces or cloud applications. While some
companies turned to “virtualized” firewalls to meet this challenge, these faced
many of the same challenges as with hardware appliances, such as capacity
planning and managing primary/backup devices. With Cloudflare’s new cloud
firewall functionality, CIOs can better secure their entire corporate network,
apply Zero Trust policies to all traffic, and gain deeper network visibility.
And since Cloudflare’s firewall runs everywhere, CIOs no longer need to rely on
centralizing traffic on one box in one location, physical or virtual.

The Oahu Program takes this further in a number of ways. First, it helps
organizations with their Zero Trust migration by providing new capabilities and
resources to simply and easily import policies from legacy hardware firewall
boxes to Cloudflare’s cloud-native service. Second, eligible organizations can
qualify for discounts on Cloudflare’s Zero Trust firewall solution to mitigate
the cost of switching. And finally, as part of the program, eligible customers
who deprecate hardware firewalls may be entered for a chance to win a trip to
Oahu, Hawaii.

“CIOs know that the corporate network is changing fast, and we want to help make
that transition easy, flexible, and scalable,” said Matthew Prince, co-founder
and CEO of Cloudflare. “When working from everywhere became possible, workers
migrated from legacy locations like Palo Alto to work wherever they wanted. With
our Oahu Program, we are making it easy for companies to leave legacy tech
behind in favor of an everywhere firewall delivered from the cloud.”

Now, CIOs can transition to a fully cloud-native firewall, enabling them to:

 * Say goodbye to capacity planning or maintenance: Hardware firewalls are
   costly, hard to manage, and require tremendous capacity planning and
   maintenance. Cloudflare’s firewall can handle any size workload, no sizing
   needed.
 * Secure any type of traffic flow: With a cloud-native firewall, CIOs can
   operate a full suite of security capabilities across traffic from clouds,
   data centers, branch offices, and user devices.
 * Apply comprehensive security policies: A broad set of controls can support
   any network regardless of where an organization is in their cloud journey by
   enabling traditional L3 rules and sophisticated Zero Trust controls, all in
   one control plane.
 * Gain global visibility and control: Now, CIOs can enforce policies across the
   globe with one click and get single-pane visibility of traffic across the
   world, including advanced capabilities like on-demand packet captures.

Cloudflare One was launched in 2020 as CIOs were experiencing a drastic shift in
the workplace—and how to protect it. Those changes have only accelerated since
then, and Cloudflare has continued to invest and innovate to equip CIOs with the
Zero Trust tools they need, with the number of customers more than doubling
year-over-year and daily average traffic increasing nearly 5X. Teams of all
sizes are using the Cloudflare One platform, from two-person startups to large
enterprises with over 200,000 seats. Cloudflare now operates one of the world’s
largest forward proxies, with daily traffic peaking above 1.69Tbps.

"JetBlue Travel Products needed a way to give crew-members secure and simple
access to internally-managed benefit apps,” said Vitaliy Faida, General Manager,
Data/DevSecOps of JetBlue Travel Products. “Cloudflare gave us all that and more
with its zero trust model—a much more efficient way to connect business partners
and crew-members to critical internal tools."

“Cloudflare gave us fine-grained, Zero Trust access control over our internal
applications throughout our distributed environment," said Adam Healy, Chief
Security Officer of BlockFi. "Which is an enormous improvement in our security
posture.”

“Our employees and partners rave about how seamless Cloudflare's zero trust
functions are," said Winston Nolan, Acting Web Development Manager of Kathmandu.
"Ensuring security without making things too hard for non-technical users is
challenging, as our users range from hardcore techies to laypeople. Secure
global accessibility has to be a priority and Cloudflare's solution delivers
this, balancing security and usability from the edge super close to our users."

To learn more about Cloudflare One or the Oahu Program, please check out the
resources below:

 * CIO Week Landing Page
 * Oahu Program Landing Page
 * Cloudflare One firewall blog post
 * Cloudflare One

About Cloudflare Cloudflare, Inc. (www.cloudflare.com / @cloudflare) is on a
mission to help build a better Internet. Cloudflare’s suite of products protect
and accelerate any Internet application online without adding hardware,
installing software, or changing a line of code. Internet properties powered by
Cloudflare have all web traffic routed through its intelligent global network,
which gets smarter with every request. As a result, they see significant
improvement in performance and a decrease in spam and other attacks. Cloudflare
was named to Entrepreneur Magazine’s Top Company Cultures 2018 list and ranked
among the World’s Most Innovative Companies by Fast Company in 2019.
Headquartered in San Francisco, CA, Cloudflare has offices in Austin, TX,
Champaign, IL, New York, NY, San Jose, CA, Seattle, WA, Washington, D.C.,
Toronto, Lisbon, London, Munich, Paris, Beijing, Singapore, Sydney, and Tokyo.

Forward-Looking Statements This press release contains forward-looking
statements within the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as amended,
which statements involve substantial risks and uncertainties. In some cases, you
can identify forward-looking statements because they contain words such as
“may,” “will,” “should,” “expect,” “explore,” “plan,” “anticipate,” “could,”
“intend,” “target,” “project,” “contemplate,” “believe,” “estimate,” “predict,”
“potential,” or “continue,” or the negative of these words, or other similar
terms or expressions that concern Cloudflare’s expectations, strategy, plans, or
intentions. However, not all forward-looking statements contain these
identifying words. Forward-looking statements expressed or implied in this press
release include, but are not limited to, statements regarding the capabilities
and effectiveness of the Cloudflare One suite of Zero Trust solutions, the
benefits to Cloudflare’s customers from using the Cloudflare One suite of Zero
Trust solutions and Cloudflare’s other products and technology, the expected
functionality and performance of the Cloudflare One suite of Zero Trust
solutions and Cloudflare’s other products and technology, the timing of when
Cloudflare One features will be generally available to all current and potential
Cloudflare customers, Cloudflare’s technological development, future operations,
growth, initiatives, or strategies, and comments made by Cloudflare’s CEO and
others. Actual results could differ materially from those stated or implied in
forward-looking statements due to a number of factors, including but not limited
to, risks detailed in Cloudflare’s filings with the Securities and Exchange
Commission (SEC), including Cloudflare’s Quarterly Report on Form 10-Q filed on
November 5, 2021, as well as other filings that Cloudflare may make from time to
time with the SEC.

The forward-looking statements made in this press release relate only to events
as of the date on which the statements are made. Cloudflare undertakes no
obligation to update any forward-looking statements made in this press release
to reflect events or circumstances after the date of this press release or to
reflect new information or the occurrence of unanticipated events, except as
required by law. Cloudflare may not actually achieve the plans, intentions, or
expectations disclosed in Cloudflare’s forward-looking statements, and you
should not place undue reliance on Cloudflare’s forward-looking statements.

© 2021 Cloudflare, Inc. All rights reserved. Cloudflare, the Cloudflare logo,
and other Cloudflare marks are trademarks and/or registered trademarks of
Cloudflare, Inc. in the U.S. and other jurisdictions. All other marks and names
referenced herein may be trademarks of their respective owners.

Press Contact Information
Daniella Vallurupalli
+1 650-741-3104
press@cloudflare.com
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