www.annuitas.com
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Submitted URL: http://annuitas.com/
Effective URL: https://www.annuitas.com/
Submission: On March 19 via api from US — Scanned from DE
Effective URL: https://www.annuitas.com/
Submission: On March 19 via api from US — Scanned from DE
Form analysis 2 forms found in the DOM
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<div class="mktoHtmlText mktoHasWidth">Yes, I agree to receive periodic emails from ANNUITAS related to products and services and can <a href="http://lp.annuitas.com/UnsubscribePage.html" target="_blank" id="">unsubscribe</a> at any time. I
accept the ANNUITAS <a href="https://www.annuitas.com/privacy-policy/" target="_blank">Privacy Policy</a>.</div>
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Home Hide menu * Who Are We? * How Are We Different? * Services * Methodology * Clients * Insights * All Topics * Change Management * Customer Journey * Funnel Management * Organizational Design * Engagement Channels * Data + Analytics * Content * Technology * Become A Client Show menu ANNUITAS TRANSFORMS GO‑TO‑MARKET (GTM) EXECUTION * Stop “random acts” of marketing, sales and customer success * Increase the ROI of GTM investments * Shift to a Perpetual Growth Engine model — better orchestrating customer engagement and delivering greater lift to pipelines, both pre- and post-sale Become A Client LATEST INSIGHTS GTM Orchestration – The Greatest Game Changer to Enable Customer Journey Stewardship and Deliver Sustainable GTM Lift Zoho Has Set the Table to Support Enterprise GTM Teams Is Your GTM Stuck? Short on Budget? You Need More Than Just a Fractional CMO to Fix It. You Need a Fractional GTM Team. View more latest insights WHY DOES GO‑TO‑MARKET FALL APART IN EXECUTION? Every day the majority of marketers and sellers commit “random acts” of marketing and sales. These random acts fail to repeatably engage right place, right time with ideal customers. This drives up acquisition costs and diminishes the ROI of go‑to‑market investments. And unfortunately, often adding new technology fails to solve this problem. Instead, it simply automates our random acts and increases the volume of go‑to‑market touchpoints attacking our prospects and customers. Unless we break the cycle of random acts — shifting to a strategic, customer-journey-centered, perpetual approach — our go‑to‑market tends to fall apart in execution. WHO ARE WE? ANNUITAS™ is the leading research and consulting firm specialized in transforming go‑to‑market (GTM) execution. ANNUITAS empowers marketing and sales leaders to operationalize go‑to‑market programs around customer lifecycles through a Perpetual Growth Engine model — orchestrating customer engagement and delivering lift to pipelines, both pre- and post-sale. * ANNUITAS breaks the cycle of random acts. * ANNUITAS puts the customer lifecycle at the center of go‑to‑market programs. HOW ARE WE DIFFERENT? (THE MOST) EXPERIENCE * Since 2013, ANNUITAS has guided its clients through more than 100 enterprise GTM transformations. * The firm’s experience spans a number of industries, including cybersecurity, ed tech + training, financial services, health + life sciences, manufacturing + industrial, software/technology and travel. (INDUSTRY-LEADING) METHODOLOGY * The firm’s full-journey GTM transformation work is guided by industry-leading methodologies — including ANNUITAS Demand Process™ and the ANNUITAS Converged Growth OS™. * ANNUITAS CEO Adam Needles and Head of Research Martin Schneider introduced the Chief Growth Officer’s Handbook in 2023 as a practical guide to help marketing and sales leaders transform go‑to‑market and build a Perpetual Growth Engine. Download The Chief Growth Officer’s Handbook (OUTSIZED) OUTCOMES * ANNUITAS clients that reach full maturity in their GTM execution outperform lead-to-revenue conversion results at 4-10x industry averages. * “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.” Source: Gartner * “Organizations that are pivoting and turning the focus of their operations, technology and go-to market messaging to center on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.” Source: Forrester SERVICES We deliver full-service GTM Transformation, right-sized to the client. The firm’s capabilities span all aspects of go‑to‑market strategy, execution and optimization, including: Customer Journey research + insights ANNUITAS Conversation Track Architecture™ Content marketing Sales enablement Sales + marketing training Funnel management Engagement channels Demand Experience (DX) Technology system architecture Data, dashboards, analytics, KPIs Quantitative modeling + ROI analysis GTM performance benchmarking GTM organizational design GTM change management SOLUTIONS ASSESS ANNUITAS GO‑TO‑MARKET ASSESSMENT™ The ANNUITAS Go‑to‑Market Assessment™ (GTMA) analyzes and benchmarks go‑to‑market program performance through the lens of customer journey — helping clients map disconnects in their go-to-market strategies and identify where they need to invest to optimize return on their marketing and sales investments. The GTMA proceeds first by assessing, identifying, and documenting customer journey; then, it assesses every element of go‑to‑market programs through this lens — producing a GTM “gap analysis;” finally, it charts these insights against common marketplace benchmarks and identifies relative GTM maturity. Below is an overview of this process — showing the layers of analysis and assessment performed through a GTMA. Become A GTMA Client ADVISE ANNUITAS GTM ADVISORY SERVICE™ The ANNUITAS GTM Advisory Service™ was launched to bring the methodology, expertise, insights and counsel that the firm leverages in its GTM Transformation work to a broader base of clients. The Advisory Service is a retainer-based, annual relationship. The ANNUITAS team works with Advisory Service clients to identify gaps and opportunities for go‑to‑market improvement and then provides benchmarking, coaching and optimization support — along with industry insights and best practices education — to help clients improve the performance of their go-to-market programs on an ongoing basis. Clients have access to regular analyst insights and counsel, as well supporting insight and counsel from GTM leaders within the ANNUITAS client network, over the course of the year. The Advisory Service — which is end-user focused — is delivered via use-case-based service tiers, aligned to the GTM maturity and growth goals of client organizations. Download more information on service tiers and pricing Become An Advisory Service Client TRANSFORM GTM TRANSFORMATION The ‘flagship’ service offering for ANNUITAS is its ‘full’ GTM Transformation program. For more than a decade, ANNUITAS has led a revolution to stop random acts of marketing and sales – leveraging our proven ANNUITAS Demand Process™ methodology to help our clients make the shift to a strategic and scalable go‑to‑market approach — both pre- and post-sale. Our work has always focused on empowering Growth Leaders — across marketing, sales and customer success — to operationalize go-to-market programs around customer lifecycles through our Perpetual Growth Engine approach — orchestrating customer engagement and providing lift to pipelines. Our teams engage via a hands-on and holistic collaboration with clients across three major phases of transformation — Strategy, Implementation and Optimization: STRATEGY ANNUITAS assesses the ‘as-is’ state of a client’s go‑to‑market programs, develops customer journey insights for targeted segments, and benchmarks against a client’s competitive marketplace. We uncover insights about target customers, focusing on how they make purchasing decisions, how they consume information, and how a client’s internal processes and systems are (or aren’t) supporting customer journey. These insights are then translated into a go-to-market strategy, enabling clients to truly operationalize GTM programs, organization and technology systems around customer journey. IMPLEMENTATION ANNUITAS works with internal stakeholders, systems and processes to ‘mobilize’ for transformation — gaining organizational alignment. Then ANNUITAS actively manages the implementation process — activating the organization’s Perpetual Growth Engine. We don’t just hand you a 400-slide strategy deck and send you on your way — we partner closely with your team to execute the strategy and truly transform your go‑to‑market. This includes everything from building out funnel management processes to content and engagement channel models and system integrations, as well as training and knowledge transfer. OPTIMIZATION ANNUITAS helps clients tune and grow the performance of their go‑to‑market programs through extensive dashboards, analytics and KPIs; through long-term, hands-on program engagement; and through an ongoing program of in-depth, data-driven monthly, quarterly and annual optimization checkpoints. ANNUITAS ultimately provides the frameworks, tools and training for you to build, maintain and optimize your own Perpetual Growth Engine. Become a GTM Transformation client MANAGE GTM MANAGED SERVICES ANNUITAS often serves as an extension of clients’ Growth Operations and GTM Technology organizations through GTM Managed Services — providing platform administration, program management and technology development. Key GTM Managed Services capabilities include (but are not limited to): GTM TECHNOLOGY POWER USERS MAP/marketing automation systems: * Adobe Marketo Engage * Hubspot * Oracle Eloqua * Pardot (Marketing Cloud Account Engagement) * Salesforce Marketing Cloud CRM systems: * Hubspot * Microsoft Dynamics * NetSuite * Salesforce * SugarCRM * Zoho DCIL/personalization: * Custom development * Salesforce Interaction Studio DEMAND INTELLIGENCE / DATA SCIENCE DEVELOPERS * API development * Dashboard development – PowerBI and Tableau * Data mart development * ETL scripting and implementation Become a GTM Managed Services client LEAD FRACTIONAL GTM LEADERSHIP ANNUITAS can provide Fractional GTM Leadership for client organizations in key growth or transition periods. Fractional GTM Leaders are tenured, former C-level and VP-level marketing and sales leaders. They are also former ANNUITAS transformation clients, who are knowledgeable and experienced in ANNUITAS methodologies. Fractional GTM Leadership is available in the following areas: * Fractional Chief Marketing Officer (F-CMO) * Fractional Chief Growth Officer (F-CGO) * Fractional Demand Marketing Leader (F-DM) Become a Fractional GTM Leadership client ANNUITAS is the leader in Perpetual Go‑to‑market Strategies Become a client METHODOLOGY ANNUITAS collaborates with clients to design, implement and optimize their Perpetual Growth Engine ORCHESTRATE CUSTOMER ENGAGEMENT * Educating along the customer journey — pre- and post-sale * Coordinating points of interaction — online and offline; marketing, sales, customer success * Maintaining a 360-degree view of customer behavior(s); generating critical path insights * Managing go‑to‑market processes, technology systems and data DRIVE (SUSTAINABLE) LIFT TO INCOME * Contributing opportunities — pre- and post-sale * Continuously assessing customer / organizational intent * Optimizing GTM investments against CLV ANNUITAS Demand Process™ is the operating system for a Perpetual Growth Engine. CLIENT TRACK RECORD FINANCIAL SERVICES TECHNOLOGY ED TECH + TRAINING HEALTH + LIFE SCIENCES CYBERSECURITY MEDIA TRAVEL MANUFACTURING + INDUSTRIAL LATEST INSIGHTS Change ManagementData + Analytics The Real Cost of a Short-term Go‑to‑market Mindset Organizational DesignChange Management The Chief Growth Officer’s Handbook More Insights ARE YOU READY TO TRANSFORM YOUR GO‑TO‑MARKET EXECUTION? Become a client * Home * Insights * Newsletter * Privacy Policy EAST COAST * Terminus 100 * 3280 Peachtree Rd NE * 7th Floor * Atlanta, GA 30305 * 404.609.4121 WEST COAST * Co-Fe * 314 S. Guadalupe Street * * Santa Fe, NM 87501 * © 2024 ANNUITAS. All rights reserved. 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