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   * HOW DOES YOUR SALES DEVELOPMENT PROGRAM MEASURE UP?
     
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     outcomes haven’t kept up with expectations. In this white paper, we look at
     findings from recent Tenbound/RevOps Squared/TechTarget research to
     identify where major chronic breakdowns are still occurring in many Sales
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✕


ACTIVITY MATTERS

Fuel your pipeline faster with real insights about real people. Active buyers
who close. At scale.

Show me the data
✕


ACTIVITY MATTERS

Fuel your pipeline faster with real insights about real people. Active buyers
who close. At scale.

Show me the data



SEARCH FOR ACTIVE DEMAND IN YOUR CATEGORY

29M+ opt-in tech prospects and growing. Priority Engine™ gives you direct access
to the most active buyers in your space. Download full list.

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TechTarget offers insight about the following market categories
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TECHTARGET: THE LARGEST MEDIA RESOURCE SPECIFICALLY FOR ENTERPRISE TECH BUYERS.

We cover the technology audiences you need to reach.

AI, BI & Big Data
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 * BRIGHTTALK

 * COMPUTERWEEKLY

 * COMPUTERWEEKLY.COM/BR

 * COMPUTERWEEKLY.COM/DE

 * COMPUTERWEEKLY.COM/ES

 * DATA SCIENCE CENTRAL

 * EDUCATION SPOTLIGHT

 * ENTERPRISE STRATEGY GROUP

 * IOT AGENDA

 * LEMAGIT.FR

 * SEARCHBI.COM.CN

 * SEARCHBUSINESSANALYTICS

 * SEARCHDATABASE.COM.CN

 * SEARCHDATAMANAGEMENT

 * SEARCHENTERPRISEAI

 * SEARCHINFORMATIONSYSTEM JAPAN

 * SEARCHORACLE

 * SEARCHSAP

 * SEARCHSME JAPAN





Business Applications
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 * COMPUTERWEEKLY.COM/DE

 * COMPUTERWEEKLY.COM/ES

 * LEMAGIT.FR

 * SEARCHCONTENTMANAGEMENT

 * SEARCHCUSTOMEREXPERIENCE

 * SEARCHCRM&SFA JAPAN

 * SEARCHDATABASE.COM.CN

 * SEARCHERP

 * SEARCHERP JAPAN

 * SEARCHHRSOFTWARE

 * SEARCHORACLE

 * SEARCHSAP

 * SEARCHSME JAPAN





CIO & IT Strategy
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 * SEARCHCIO

 * SEARCHCIO.COM.CN

 * SEARCHEDUCATIONALIT JAPAN

 * SEARCHMANAGEMENT&IT JAPAN

 * SEARCHSME JAPAN



Cloud & DevOps
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 * BRIGHTTALK

 * COMPUTERWEEKLY

 * COMPUTERWEEKLY.COM/BR

 * COMPUTERWEEKLY.COM/DE

 * COMPUTERWEEKLY.COM/ES

 * ENTERPRISE STRATEGY GROUP

 * LEMAGIT.FR

 * SEARCHAPPARCHITECTURE

 * SEARCHAWS

 * SEARCHCLOUDCOMPUTING

 * SEARCHCLOUDCOMPUTING.COM.CN

 * SEARCHCLOUD JAPAN

 * SEARCHITOPERATIONS

 * SEARCHSYSTEMSDEVELOPMENT JAPAN



Data Center & Virtualization
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 * COMPUTERWEEKLY

 * COMPUTERWEEKLY.COM/BR

 * COMPUTERWEEKLY.COM/DE

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 * ENTERPRISE STRATEGY GROUP

 * LEMAGIT.FR

 * SEARCHDATAANALYSIS JAPAN

 * SEARCHDATACENTER

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 * SEARCHSERVERS&STORAGE JAPAN

 * SEARCHSME JAPAN

 * SEARCHVIRTUAL.COM.CN

 * SEARCHVIRTUALIZATION JAPAN

 * SEARCHVMWARE

 * SEARCHWINDOWSSERVER



End User Computing
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 * BRIGHTTALK

 * COMPUTERWEEKLY

 * COMPUTERWEEKLY.COM/BR

 * COMPUTERWEEKLY.COM/DE

 * COMPUTERWEEKLY.COM/ES

 * ENTERPRISE STRATEGY GROUP

 * LEMAGIT.FR

 * SEARCHENTERPRISEDESKTOP

 * SEARCHMOBILECOMPUTING

 * SEARCHSMARTMOBILE JAPAN

 * SEARCHVIRTUAL.COM.CN

 * SEARCHVIRTUALDESKTOP

 * SEARCHVMWARE



Health IT
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   * HEALTHCAREEXECINTELLIGENCE
   
   * EHRINTELLIGENCE
   
   * HEALTHITANALYTICS
   
   * HEALTHITSECURITY
   
   * HEALTHPAYERINTELLIGENCE
   
   * HITINFRASTRUCTURE
   
   * MHEALTHINTELLIGENCE
   
   * PATIENTENGAGEMENTHIT
   
   * PHARMANEWSINTELLIGENCE
   
   * REVCYCLEINTELLIGENCE
   
   * SEARCHHITINFRASTRUCTURE
   
   * XTELLIGENT HEALTHCARE MEDIA



Networking
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 * * * BRIGHTTALK
     
     * COMPUTERWEEKLY
     
     * COMPUTERWEEKLY.COM/BR
     
     * COMPUTERWEEKLY.COM/DE
     
     * COMPUTERWEEKLY.COM/ES
     
     * ENTERPRISE STRATEGY GROUP
     
     * IOT AGENDA
     
     * LEMAGIT.FR
     
     * SEARCHNETWORK JAPAN
     
     * SEARCHNETWORKING
     
     * SEARCHNETWORKING.COM.CN
     
     * SEARCHSME JAPAN
     
     * SEARCHUNIFIEDCOMMUNICATIONS



Security
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 * * * BRIGHTTALK
     
     * COMPUTERWEEKLY
     
     * COMPUTERWEEKLY.COM/BR
     
     * COMPUTERWEEKLY.COM/DE
     
     * COMPUTERWEEKLY.COM/ES
     
     * ENTERPRISE STRATEGY GROUP
     
     * IOT AGENDA
     
     * SEARCHSECURITY
     
     * SEARCHSECURITY JAPAN
     
     * SEARCHSECURITY.COM.CN
     
     * SEARCHSEARCHSECURITY.IT
     
     * SEARCHSMB JAPAN



Storage
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 * * * BRIGHTTALK
     
     * COMPUTERWEEKLY
     
     * COMPUTERWEEKLY.COM/BR
     
     * COMPUTERWEEKLY.COM/DE
     
     * COMPUTERWEEKLY.COM/ES
     
     * ENTERPRISE STRATEGY GROUP
     
     * SEARCHDATABACKUP
     
     * SEARCHDISASTERRECOVERY
     
     * SEARCHSERVERS&STORAGE JAPAN
     
     * SEARCHSME JAPAN
     
     * SEARCHSTORAGE
     
     * SEARCHSTORAGE.COM.CN
     
     * SEARCHVIRTUAL.COM.CN
     
     * SEARCHVIRTUALIZATION JAPAN



Channel Resources
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 * * * BRIGHTTALK
     
     * ENTERPRISE STRATEGY GROUP
     
     * MICROSCOPE.CO.UK
     
     * SEARCHITCHANNEL



Technology Content Libraries
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 * * * BITPIPE.COM
     
     * BITPIPE.COM.BR
     
     * BITPIPE.FR
     
     * BRIGHTTALK
     
     * DE.BITPIPE.COM
     
     * ES.BITPIPE.COM
     
     * KR.BITPIPE.COM
     
     * WHATIS
     
     * WP.TECHTARGET.COM.CN







MORE DEMAND. BETTER RESULTS. 2,500+ B2B TECH CUSTOMERS AGREE.

Visit testimonials
Visit testimonials
AI, BI & Big Data Business Applications Cloud & DevOps Data Center &
Virtualization Distribution/Channel Partners End User Computing Networking
Security Storage UC & Collaboration By company size: By company size Small Mid
Large

In diverse categories like AI, BI, & Big Data, more vendors turn to TechTarget
because of the hyper-specificity we can provide.



CRM. CX. SCM. HCM. ERP. ECM. Whatever your acronym, we capture the audiences
that help more innovative business application vendors succeed.



Just as Cloud & DevOps go hand-in-hand, all of the top 5 cloud application
vendors, and all of the top 15 hybrid cloud vendors turn to TechTarget.



The top vendors winning in the Data Center & Virtualization space depend on
TechTarget to fuel their pipelines.



Channel players are quickly discovering there’s incredible value in real
purchase intent for growing more business faster.



As EUC continues to evolve, more innovative companies continuously rely on
TechTarget.



We connect more great networking vendors to more great networking customers than
anyone else.



In the exploding Security space, the top players turn to TechTarget.



As Storage technology continues to advance, Storage players know that TechTarget
captures their audiences.



Unified Communications, Collaboration and Call Center tech have never been more
important. That’s why industry leaders use TechTarget to compete.



More fast-moving disrupters choose TechTarget to outpace their competition



For mid-sized companies, TechTarget provides the right combination of actionable
insights and easy-to-use services to scale.



Audiences and insights the world's most successful tech companies depend on.



 * TechTarget has become standard for great companies like yours
 * AI, BI and Big Data
 * Business Applications
 * Cloud & DevOps
 * Data Center & Virtualization
 * Distribution/Channel Partners
 * End User Computing
 * Networking
 * Security
 * Storage
 * UC & Collaboration
 * Small
 * Mid
 * Large




TechTarget has become standard for great companies like yours

LOOKING TO ENGAGE YOUR TARGET AUDIENCE MORE EFFECTIVELY? FOR OVER 20 YEARS,
TECHTARGET HAS BECOME STANDARD FOR GREAT COMPANIES LIKE YOURS.



AI, BI and Big Data

IN DIVERSE CATEGORIES LIKE AI, BI, & BIG DATA, MORE VENDORS TURN TO TECHTARGET
BECAUSE OF THE HYPER-SPECIFICITY WE CAN PROVIDE.



Business Applications

CRM. CX. SCM. HCM. ERP. ECM. WHATEVER YOUR ACRONYM, WE CAPTURE THE AUDIENCES
THAT HELP MORE INNOVATIVE BUSINESS APPLICATION VENDORS SUCCEED.



Cloud & DevOps

JUST AS CLOUD & DEVOPS GO HAND-IN-HAND, ALL OF THE TOP 5 CLOUD APPLICATION
VENDORS, AND ALL OF THE TOP 15 HYBRID CLOUD VENDORS TURN TO TECHTARGET.



Data Center & Virtualization

THE TOP VENDORS WINNING IN THE DATA CENTER & VIRTUALIZATION SPACE DEPEND ON
TECHTARGET TO FUEL THEIR PIPELINES.



Distribution/Channel Partners

CHANNEL PLAYERS ARE QUICKLY DISCOVERING THERE’S INCREDIBLE VALUE IN REAL
PURCHASE INTENT FOR GROWING MORE BUSINESS FASTER.



End User Computing

AS EUC CONTINUES TO EVOLVE, MORE INNOVATIVE COMPANIES CONTINUOUSLY RELY ON
TECHTARGET.



Networking

WE CONNECT MORE GREAT NETWORKING VENDORS TO MORE GREAT NETWORKING CUSTOMERS THAN
ANYONE ELSE.



Security

IN THE EXPLODING SECURITY SPACE, THE TOP PLAYERS TURN TO TECHTARGET.



Storage

AS STORAGE TECHNOLOGY CONTINUES TO ADVANCE, STORAGE PLAYERS KNOW THAT TECHTARGET
CAPTURES THEIR AUDIENCES.



UC & Collaboration

UNIFIED COMMUNICATIONS, COLLABORATION AND CALL CENTER TECH HAVE NEVER BEEN MORE
IMPORTANT. THAT’S WHY INDUSTRY LEADERS USE TECHTARGET TO COMPETE.



Small

MORE FAST-MOVING DISRUPTERS CHOOSE TECHTARGET TO OUTPACE THEIR COMPETITION



Mid

FOR MID-SIZED COMPANIES, TECHTARGET PROVIDES THE RIGHT COMBINATION OF ACTIONABLE
INSIGHTS AND EASY-TO-USE SERVICES TO SCALE.



Large

AUDIENCES AND INSIGHTS THE WORLD’S MOST SUCCESSFUL TECH COMPANIES DEPEND ON.






 


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EMBRACING YOUR CUSTOMER’S UNIQUENESS TO WIN IN ABM AND ABX


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