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ESG APPETIZER

Blog Post02 Jun, 2022

The Summer of ESG is upon us, but at RepTrak, we like to serve hot and fresh
data all year round. Before a main course of ESG is served to you on June 10, we
wanted to stimulate your Reputation senses with some enticing 2022 ESG data that
we just couldn’t wait to show you.

Before we quench that thirst for new data, let’s refresh on what ESG actually
is.  


ESG APPS: WE RECOMMEND ORDERING A VARIETY  

ESG includes ample servings of “Environmental, Social, Governance.” Altogether,
ESG measures an organization’s specific ethical efforts, valued by investors,
consumers, and employees alike.



ESG isn’t just a summer flavor, it’s a new (but long-lasting) expectation for
organizations to go beyond their business practices and acknowledge their
broader impact and processes. Bottom line: ESG has your stakeholders buzzing,
and they are hungry for more. 



One nutritious bite, for example, might be the significant decline the Top 100
companies are currently experiencing in all three parts of ESG.




THIS HAS OUR JAWS DROPPING!

Our algorithms determined that ESG carries the largest weight (46% importance)
in influencing a person’s desire to work for a company. It’s the most important
metric considered among all our measured reputation elements.




If you haven’t tuned into the Great Resignation by now, our measurable data
shows this isn’t just a headline. Even if employees don’t know exactly what
defines ESG, they know they want to trust their employers to update and practice
constantly evolving ethical standards. And, if you do have ESG standards in
place, you must communicate them to the public as well as to your future hires.
Putting out a yearly statement isn’t going to attract new talent. Remember that
future employers are your current stakeholders, and they want to see you earn
their trust as both a business and a potential employer. Our data is
highlighting this visible shift in the Workplace Driver and the Work For
Business Outcome.  




"THAT’S NOT WHAT WE ORDERED..."

Outside of specific drivers and outcomes—plain and simple—ESG scores are down
from 2021. RepTrak data shows that as workplaces turn their flexible COVID
policies into long-term employee benefits, if employees didn’t get what ordered
they’ll send it right back to the kitchen—resulting in low scores for your
company. With ESG playing the most important part in garnering the best
workplace talent, companies will need to address the disconnects to remain
competitive on the job market.


ARE YOU CRAVING SOME MORE?




READY TO TAKE A BITE?

Our ESG Premium Analysis is calling your name! This RepTrak feature is powered
by machine learning and AI. It helps to identify your company’s focus—resulting
in competitive market advantages. This premium allows you to better demonstrate
accountability on a topic that is crucial to your stakeholders. Visit
reptrak.com for more info.



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