insideretail.com.au Open in urlscan Pro
35.201.28.113  Public Scan

Form analysis
4 forms found in the DOM

GET https://insideretail.com.au/

<form role="search" method="get" class="search-form" action="https://insideretail.com.au/">
  <label>
    <span class="screen-reader-text">Search for:</span>
    <input type="search" class="search-field" placeholder="Search …" value="" name="s">
  </label>
  <input type="submit" class="search-submit" value="Search">
</form>

GET https://insideretail.com.au/

<form role="search" method="get" class="search-form" action="https://insideretail.com.au/">
  <label>
    <span class="screen-reader-text">Search for:</span>
    <input type="search" class="search-field" placeholder="Search …" value="" name="s">
  </label>
  <input type="submit" class="search-submit" value="Search">
</form>

Name: loginform — POST https://insideretail.com.au/login

<form name="loginform" action="https://insideretail.com.au/login" method="post">
  <div class="login-email form-group">
    <label for="user_login_popup">Email</label>
    <input type="text" name="userEmail" id="user_login_popup" class="input" value="">
  </div>
  <div class="login-password form-group">
    <label for="user_pass_popup">Password</label>
    <input type="password" name="passWord" id="user_pass_popup" class="input" value="">
  </div>
  <div class="forget-pass form-group"><a href="https://insideretail.com.au/login?pw-reset=true" id="octo-forget"><strong class="text-primary text-uppercase showSignInForm">Forgot
                                        password</strong></a></div>
  <div class="login-submit form-group">
    <input type="submit" name="octo-login" id="octo-login-popup" class="button-primary" value="Log In">
    <div class="icon-container">
      <i class="loader"></i>
    </div>
  </div>
</form>

POST https://insideretail.com.au/subscribe

<form id="subscribe-multiform-card" action="https://insideretail.com.au/subscribe" method="post">
  <ul id="progressbar">
    <li class="progressbar-dots active" data-step="first-step"></li>
    <li class="progressbar-dots" data-step="second-step"></li>
    <li class="progressbar-dots" data-step="third-step"></li>
    <li class="progressbar-dots" data-step="fourth-step"></li>
    <li class="progressbar-dots" data-step="fifth-step"></li>
  </ul>
  <fieldset class="login-step fieldset" id="first-step">
    <div id="subs-error" class="octo-message">
      <p id="subs-error-message" class="octo-message-text"></p>
    </div>
    <div class="form-group">
      <label for="">First Name</label>
      <input id="subs-fname" name="fname" type="text" class="form-control" value="">
      <small id="subsFnameError" class="form-text text-danger">This Field must be filled. </small>
    </div>
    <div class="form-group">
      <label for="">Last Name</label>
      <input id="subs-lname" name="lname" type="text" class="form-control" value="">
      <small id="subsLnameError" class="form-text text-danger">This Field must be filled. </small>
    </div>
    <div class="form-group">
      <label>Email address</label>
      <input id="subs-email" name="email" value="" type="email" class="form-control">
      <small id="subsEmailError" class="form-text text-danger">Please check your email address. </small>
    </div>
    <div class="form-group">
      <label>Password</label>
      <input id="subs-password" name="password" type="password" class="form-control">
      <small id="subsPassError" class="form-text text-danger">Your password must have minimum 6 characters. </small>
    </div>
    <div class="form-group">
      <label>Re-password</label>
      <input id="subs-repassword" name="password" type="password" class="form-control">
      <small id="subsRepassError" class="form-text text-danger">Your password must have minimum 6 characters. </small>
    </div>
    <div class="terms-check">
      <input id="terms-condition-poup" type="checkbox" name="terms-condition"><label for="terms-condition">I have read accept the Octomedia <strong><a href="https://octomedia.com.au/terms-of-service/">Terms
                                            and Conditions</a></strong> and <strong><a href="https://octomedia.com.au/privacy-policy-2/">Privacy
                                            Policy</a></strong>. </label>
      <small id="subsTermsError" class="form-text text-danger">Please check terms and conditions. </small>
    </div>
    <div class="form-group">
      <button type="button" class="blk-btn step-trigger next event-loader" data-step="second-step">Next </button>
    </div>
  </fieldset>
  <!-- Demography Questions -->
  <fieldset class="sectors-step fieldset" id="second-step" data-step="third-step" style="display: none;">
    <h3>What retail category does your business work in?</h3>
    <div class="sectors-wrap choice-wrap">
      <ul>
        <li class="sector-btn">
          <input type="radio" id="subs-sector1" name="sector" value="Supermarket/Grocery"> <label for="subs-sector1"> Supermarket/Grocery</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-sector2" name="sector" value="Hardware/Building Supplies"> <label for="subs-sector2"> Hardware/Building Supplies</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-sector3" name="sector" value="Pharmaceutical/Cosmetics"> <label for="subs-sector3"> Pharmaceutical/Cosmetics</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-sector4" name="sector" value="Food/liquor"> <label for="subs-sector4"> Food/liquor</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-sector5" name="sector" value="Gifts/Books/Magazines"> <label for="subs-sector5"> Gifts/Books/Magazines</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-sector6" name="sector" value="Marketplace"> <label for="subs-sector6"> Marketplace</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-sector7" name="sector" value="Convenience Store/Fuel"> <label for="subs-sector7"> Convenience Store/Fuel</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-sector8" name="sector" value="Recreation/Sports"> <label for="subs-sector8"> Recreation/Sports</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-sector9" name="sector" value="Banking"> <label for="subs-sector9"> Banking</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-sector10" name="sector" value="Furniture/Homewares"> <label for="subs-sector10"> Furniture/Homewares</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-sector11" name="sector" value="Clothing/Footwears/Accessories"> <label for="subs-sector11"> Clothing/Footwears/Accessories</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-sector12" name="sector" value="Supplier"> <label for="subs-sector12"> Supplier</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-sector13" name="sector" value="Electronics"> <label for="subs-sector13"> Electronics</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-sector14" name="sector" value="Department stores"> <label for="subs-sector14"> Department stores</label>
        </li>
        <li class="sector-btn-other">
          <input type="radio" id="subs-sector15" name="sector" value="Other"> <label for="subs-sector15"> Other</label>
        </li>
      </ul>
      <div class="other-text" style="display:none;">
        <label>Other</label>
        <input class="o-text" type="text" name="sector-other">
      </div>
    </div>
    <button type="button" class="previous step-trigger" data-step="first-step">Go back</button>
    <button type="button" class="previous step-trigger nxt dsble" data-step="third-step" style="display:none;" disabled="">Next </button>
  </fieldset>
  <fieldset class="business-step fieldset" id="third-step" data-step="fourth-step" style="display: none;">
    <h3>What size is the company you work for?</h3>
    <div class="business-wrap choice-wrap">
      <ul>
        <li class="sector-btn">
          <input type="radio" id="subs-business1" name="business-size" value="0-9"> <label for="subs-business1"> 0-9employees</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-business2" name="business-size" value="10-49"> <label for="subs-business2"> 10-49employees</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-business3" name="business-size" value="50-99"> <label for="subs-business3"> 50-99employees</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-business4" name="business-size" value="100-249"> <label for="subs-business4"> 100-249employees</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-business5" name="business-size" value="250-1000"> <label for="subs-business5"> 250-1000employees</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-business6" name="business-size" value="1000+"> <label for="subs-business6"> 1000+employees</label>
        </li>
      </ul>
      <button type="button" class="previous step-trigger" data-step="second-step">Go back </button>
    </div>
  </fieldset>
  <fieldset class="department-step fieldset" id="fourth-step" data-step="fifth-step" style="display: none;">
    <h3>What department do you work in?</h3>
    <div class="choice-wrap department-wrap">
      <ul>
        <li class="sector-btn">
          <input type="radio" id="subs-department1" name="department" value="Sales">
          <label for="subs-department1">Sales </label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-department2" name="department" value="Marketing &amp; Communications">
          <label for="subs-department2">Marketing &amp; Communications </label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-department3" name="department" value="IT">
          <label for="subs-department3">IT </label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-department4" name="department" value="Accounts">
          <label for="subs-department4">Accounts </label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-department5" name="department" value="HR">
          <label for="subs-department5">HR </label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-department6" name="department" value="Logistics">
          <label for="subs-department6">Logistics </label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-department7" name="department" value="Owner/CEO/Upper Management">
          <label for="subs-department7">Owner/CEO/Upper Management </label>
        </li>
      </ul>
    </div>
    <button type="button" class="previous step-trigger" data-step="third-step">Go back</button>
  </fieldset>
  <fieldset class="management-wrap choice-wrap fieldset" id="fifth-step" style="display: none;">
    <h3>What is your management level?</h3>
    <div class="choice-wrap fieldset department-wrap">
      <ul>
        <li class="sector-btn">
          <input type="radio" id="subs-management1" name="management-level" value="C-level &amp; Senior Management">
          <label for="subs-management1">C-level &amp; Senior Management</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-management2" name="management-level" value="Middle Management">
          <label for="subs-management2">Middle Management</label>
        </li>
        <li class="sector-btn">
          <input type="radio" id="subs-management3" name="management-level" value="Operational">
          <label for="subs-management3">Operational</label>
        </li>
      </ul>
      <input type="hidden" id="multiform_nonce" name="multiform_nonce" value="94e5027fe2"><input type="hidden" name="_wp_http_referer" value="/technology/heres-how-retailers-can-allay-customer-fears-over-privacy-202209">
      <div class="form-group">
        <button type="button" id="multiform-subscribe-btn" class="blk-btn event-loader"> Subscribe Now </button>
      </div>
    </div>
  </fieldset>
</form>

Text Content

Skip to content
 * Australia Edition
   * New Zealand Edition
   * Asia Edition

×
 * Just in
 * Sectors
   * Convenience
     * Department stores
     * Fashion & accessories
     * Food & beverage
     * Furniture & homewares
   * Hardware
     * Health & beauty
     * Sports & adventure
     * Supermarkets
     * Travel retail
   * Auto
     * Books & stationery
     * Pet supplies
     * Luxury
 * E-commerce
   * Marketplace
   * Mobile
   * Omnichannel
   * Pureplay
 * Technology
   * Data & analytics
   * Security
   * Payments
   * Software & systems
   * Store tech
 * Stores
   * Leasing
   * Store design
   * Openings & closings
   * Shopping centres & malls
 * Business
   * Customer
     * Workforce
     * Management
     * Marketing
   * Supply chain
     * Sustainability
     * Financial
     * Legal
 * Careers
   * Executive interviews
   * Leadership
 * Retail Week 2023

Login
Subscribe
Search for:
×
Search for:
 * Just in
 * Sectors
   * Convenience
     * Department stores
     * Fashion & accessories
     * Food & beverage
     * Furniture & homewares
   * Hardware
     * Health & beauty
     * Sports & adventure
     * Supermarkets
     * Travel retail
   * Auto
     * Books & stationery
     * Pet supplies
     * Luxury
 * E-commerce
   * Marketplace
   * Mobile
   * Omnichannel
   * Pureplay
 * Technology
   * Data & analytics
   * Security
   * Payments
   * Software & systems
   * Store tech
 * Stores
   * Leasing
   * Store design
   * Openings & closings
   * Shopping centres & malls
 * Business
   * Customer
     * Workforce
     * Management
     * Marketing
   * Supply chain
     * Sustainability
     * Financial
     * Legal
 * Careers
   * Executive interviews
   * Leadership
 * Retail Week 2023


Login
Subscribe

EMAIL LOGIN



Email
Password
Forgot password


SOCIAL LOGIN

Google

FREE SUBSCRIPTION

Subscribe
 * Access 15 free news articles each month

PROFESSIONAL

Try one month for $5
 * Unlimited access to news,insights and opinions
 * Quarterly and weekly magazines
 * Independent research reports and forecasts
 * Quarterly webinars with industry experts
 * Q&A with retail leaders
 * Career advice
 * Exclusive Masterclass access. Part of Retail Week 2021

 * 
 * 
 * 
 * 
 * 



First Name This Field must be filled.
Last Name This Field must be filled.
Email address Please check your email address.
Password Your password must have minimum 6 characters.
Re-password Your password must have minimum 6 characters.
I have read accept the Octomedia Terms and Conditions and Privacy Policy. Please
check terms and conditions.
Next


WHAT RETAIL CATEGORY DOES YOUR BUSINESS WORK IN?

 * Supermarket/Grocery
 * Hardware/Building Supplies
 * Pharmaceutical/Cosmetics
 * Food/liquor
 * Gifts/Books/Magazines
 * Marketplace
 * Convenience Store/Fuel
 * Recreation/Sports
 * Banking
 * Furniture/Homewares
 * Clothing/Footwears/Accessories
 * Supplier
 * Electronics
 * Department stores
 * Other

Other
Go back Next


WHAT SIZE IS THE COMPANY YOU WORK FOR?

 * 0-9employees
 * 10-49employees
 * 50-99employees
 * 100-249employees
 * 250-1000employees
 * 1000+employees

Go back


WHAT DEPARTMENT DO YOU WORK IN?

 * Sales
 * Marketing & Communications
 * IT
 * Accounts
 * HR
 * Logistics
 * Owner/CEO/Upper Management

Go back


WHAT IS YOUR MANAGEMENT LEVEL?

 * C-level & Senior Management
 * Middle Management
 * Operational

Subscribe Now

Sponsored
Kepler Analytics


HERE’S HOW RETAILERS CAN ALLAY CUSTOMER FEARS OVER PRIVACY

(Source: Supplied.)
Kepler Analytics
September 8, 20223 mins read
 * 
 * 
 * 
 * 
 * +

Research shows Australian consumers are scared about the safety of their
personal information – and their images – more than ever before. 

What retailers do with their data is at the top of shoppers’ minds, especially
after several major Australian chains were recently caught taking photos of
customers without most of them being aware. 

Yet, for retailers – whether with physical stores or trading online – data is
king when developing meaningful engagements with customers, optimising sales and
monitoring store performance. 



So how can retail businesses collect useful information (data) yet reassure
their customers their privacy is respected and protected when they visit
stores?   

Why it is critical to adopt non-intrusive monitoring

David Mah, MD and co-founder at Kepler Analytics, says it is critical that
retailers adopt non-intrusive means of collecting data on customers – and that
businesses make sure they communicate to consumers how safe and private their
information is. 

“The use of CCTV and camera counting traffic systems is viewed with increasing
suspicion by consumers these days – sometimes fairly – but nevertheless the
publicity can be harmful to any retail brand.”  

Kepler Analytics has solved the privacy fears of retailers and consumers alike
by using a new technology that can monitor customer behaviour – and store
interaction – without identifying them. 

Kepler uses radio energy-based technology which measures the radio frequency
density output from smartphones without being able to identify the phone or its
owner. 

“This makes Kepler’s technology intrinsically private, in that it does not
infringe on – and is not even applicable – when it comes to the compliance
frameworks such as Australian Privacy and Surveillance Laws, and Europe’s GDPR,
for example.”

Radio frequency is much safer and more discrete than cameras, Wi-Fi, and
Bluetooth technologies that most other technology companies in the retail store
analytics space rely on. 

“With Kepler, retailers can get the data they need to operate stores effectively
without having to compromise on shopper privacy or take on privacy-related
risks,” says Mah.

In fact, stores with the technology installed do not even need to display
signage warning customers they are using it. 

“Privacy laws do not apply.”

Mah says Kepler Analytics drives data-driven store actions to boost sales and
traffic. Actionable insights are generated via its software, analysing customer
traffic and behaviour captured by its sensors. 

The technology works across two levels: measuring and analysing consumer
behaviour in stores and monitoring store performance. 

Powerful insights from real-time monitoring

Privacy isn’t the only advantage of the Kepler sensor technology. The setup is
incredibly simple with a one-step installation process that does not interrupt
store operations. 

“Our analytics software provides powerful insight and real-time alerts for
immediate action across the store network,” explains Mah. 

Retailers are provided with actionable insights including:

 * Linking real-time key performance indicators (KPIs) to store behaviours,
   actions and staff coaching. KPIs include customer behaviour measures like the
   conversion rate of passersby into store traffic and sales conversion, fitting
   room conversion and dwell time.
 * Service level optimisation based on customer dwell time and the maximisation
   of conversion rates.
 * Optimisation and prediction of marketing, promotional and merchandising
   decisions. 
 * Store design to encourage intended store experiences and customer journeys. 
 * Negotiating rent across the store network using passers-by traffic data and
   centre/precinct benchmarks.
 * Forecasting traffic and sales at potential new store sites to reduce the risk
   of network expansion.

While the major Australian retailers who were caught filming customers and
storing their images this year have since paused their use of the scanning
technology, the high-profile media coverage of the practice sparked outrage,
doing little to appease concerns among consumers about who is filming them and
who has access to it. 

Research from Toluna late last year – long before the image scandal broke –
showed 85 per cent of Australians were concerned that companies are acquiring
too much data about them. Three in four said their greatest concern was the
possibility of the data being hacked leading to their personal information being
stolen, and 58 per cent feared companies collecting data would share it with or
sell it to other companies.  

So now is the time for all retailers to analyse what data they collect, how they
store it and who can access it. 

Kepler Analytics’ technology has now been embraced by retailers across more than
35 countries allowing them to increase sales and customer satisfaction and
decrease operating costs, all at once. 

For more information about Kepler Analytics, click here. 

kepler anlytics
0 Likes
 * 
 * 
 * 
 * 
 * +

RECOMMENDED BY IR

Professional
Supply chain

COLES’ OMNICHANNEL FOCUS PAYS OFF IN FIRST HALF OF FY22

Professional
Software & systems

HOW AUSTRALIA’S LARGEST ONLINE ART RETAILER IS BRINGING NFTS TO THE MASSES

Professional
Fashion & accessories

ANALYSIS: HOW THE SUPER BOWL KICKED OFF NFTS INTO THE MAINSTREAM THIS YEAR

Professional
Technology

MY FIRST NFT: WHY THEY’RE NOT EASY TO BUY – YET

Professional
Software & systems

WHY PELOTON’S NEW EXERCISE PLATFORM LANEBREAK TAPS INTO THE POWER OF GAMING

AUTHOR'S LATEST ARTICLES


RELATED NEWS

Sponsored
Kepler Analytics

HOW FOOT TRAFFIC BENCHMARKING HELPS WITH SUCCESSFUL STORE NETWORK EXPANSION

Kepler Analytics
Oct 3, 2022
Stores

RETAIL RECESSION? RUBBISH!

Sponsored
Aug 22, 2019


REPORTS




Got a news tip or story idea?

Contact our editorial team

 * 
 * 
 * 
 * 

 * About Us
 * Contact Us
 * Subscribe
 * Advertise
 * Terms & Conditions
 * Privacy Policy

Inside Retail is an

Octomedia publication

Our Partners

 * Inside FMCG
 * Internet Retailing
 * Inside Small Business
 * Inside Franchise Business Executive

Tradesquare

Copyright © Octomedia Pty Ltd 2023
This article was originally published on Inside Retail
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share