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WHAT THIS MEGA SUPERMARKET MERGER COULD MEAN FOR YOUR GROCERY BILLS

By Nathaniel Meyersohn, CNN Business
Updated 3:40 PM EDT, Mon October 17, 2022
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'I need to cut back on things': Family reacts to surging food prices
01:01 - Source: CNN Business
New York CNN Business  — 

In a mega-deal that could have a huge impact on grocery shopping in America,
Kroger and Albertsons announced Friday plans to merge.

If approved by regulators, the nearly $25 billion deal would be one of the
biggest in US retail history.

The proposed merger, which the companies expect to complete in 2024, would
combine the fifth and tenth largest retailers in the country. The companies own
dozens of chains, including Safeway, Vons, Harris Teeter and Fred Meyer and
reach a combined 85 million households.

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Kroger (KR) and Albertsons, which both employ mostly union workforces, want to
merge to be more competitive against non-union giants such as Walmart (WMT),
Amazon (AMZN), and Costco (COST). The grocers are also facing increased pressure
from Aldi, the fast-growing German discount supermarket chain.

A Kroger-Albertsons merger could reshape the grocery industry.
Brandon Bell/Getty Images

There’s no guarantee the deal will go through, however.

The merger will face intense scrutiny from the Federal Trade Commission and
other regulators. Opponents, Sens. Bernie Sanders and Elizabeth Warren, have
already called on regulators to block the deal. The companies say they will
divest hundreds of stores in areas where they overlap to win regulatory
approval.

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Here’s how the mega-merger could impact grocery shopping in America.


LOWER PRICES…FOR NOW

Prices at the grocery store are a major concern for shoppers right now.

Grocery prices increased 13% in September over the last year, the fastest pace
in decades.

The companies say that they will be able to use $500 million in cost savings
from the deal to reduce prices for shoppers and tailor promotions and savings.
They will also invest $1.3 billion in Albertsons, including on lowering prices.

“Our expanded portfolio, along with more personalized promotions and benefits,
will help customers save… and help to relieve the inflationary pressures facing
shoppers across the country,” Kroger CEO Rodney McMullen said Friday.

Albertsons stores are concentrated more on the West Coast, while Kroger is
dominant in the Midwest.

Albertsons has higher prices than Kroger and other grocers, analysts say, and
they predict Kroger will try to reduce Albertsons prices to be more competitive
against discount chains like Aldi.

People shop at a local supermarket in Washington, D.C., the United States, Sept.
13, 2022. (Photo by Ting Shen/Xinhua via Getty Images)
Ting Shen/Xinhua/Getty Images

Grocery store prices aren't coming down anytime soon

“This deal could provide some food pricing relief for consumers,” said Ken
Fenyo, a retail analyst at Coresight Research. “With Aldi, Lidl and other
discount grocers coming in, this positions Kroger to drive the market forward.”

But supermarket mergers can also lead to higher prices for shoppers.

A 2012 study published in the Journal of Economics and Management Strategy found
that “mergers in the supermarket industry can result in significant increases in
consumer prices and thereby harm consumers” in highly concentrated markets.

Mergers in less concentrated markets are most often associated with price
decreases, the study found.

Antitrust advocates say the merger would force out competition and concentrate
power among the largest chains, driving up prices.

“A Kroger-Albertons deal would squeeze consumers already struggling to afford
food,” said Sarah Miller, the executive director of the American Economic
Liberties Project, a policy group against concentrated economic power.


MORE STORE BRANDS

Kroger and Albertsons have each been building out their own exclusive food
brands in recent years as alternatives to big-name brands.

Kroger, for example, offers its own brands such as Private Selection and Simple
Truth, while Albertsons has O Organics, Open Nature and others.

The two companies’ brands generated a combined $43 billion in sales last year.

This is an important strategy for these stores because it’s more profitable to
sell their own brands than national labels, and it helps keep big brands’ prices
in check.

By merging, the companies plan to expand their own brand selection and lower
production costs.


STORE CLOSURES AND PAIN FOR MOM-AND-POPS

Grocery stores in the United States are on the decline.

The number of US grocers fell by roughly 30% from 1993 to 2019, according to a
report last year by Food & Water Watch, a consumer advocacy group.

Analysts say that Kroger and Albertsons are likely to close some of their
overlapping stores, particularly in some cities where they are heavily
concentrated, such as Los Angeles and Chicago.

“There will, no doubt, be some closures if a merger goes ahead,” said Neil
Saunders, an analyst at GlobalData Retail. “Over time, the rate of closures may
be more pronounced as the combined chains seek to minimize duplication,” he
said.

Advocates fear the merger would harm small grocery stores.
Jason Armond/Los Angeles Times/Getty Images

Analysts and advocates also say that a merger would make it harder for smaller
grocers and mom-and-pop stores to stay in business.

The National Grocers Association, which represents small retailers and
wholesalers, said the merger would put smaller competitors at an “unfair
disadvantage” and increase “anticompetitive buyer power over grocery suppliers.”

This would disproportionally hurt cities and rural areas, where independent
stores are typically located.

“This deal would almost certainly put more rural towns and Black and Latino
neighborhoods in cities at risk of becoming ‘food deserts’ as more local grocers
are driven out of business,” said Stacy Mitchell, the co-director at the
Institute for Local Self-Reliance, a research and advocacy organization that
challenges economic concentration.


MERGER FRENZY

The food industry in America has consolidated in recent decades.

The top five grocers – Walmart, Kroger, Costco, Ahold Delhaize and Amazon –
control about half the market, according to UBS.

A Kroger-Albertsons merger would spark a fresh wave of mergers and acquisitions
as companies seek to keep up, analysts predict.

The proposed deal “accelerates the ongoing consolidation of the sector,” said
UBS retail analyst Michael Lasser.

Amazon “has aspirations to be larger in the space,” he said. “The warehouse
clubs, hard discounters, strong [regional grocers] and specialty players will
look to fortify their positions.”


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SELECT PERSONALISED CONTENT

Select personalised content

Personalised content can be shown to you based on a profile about you.

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CREATE A PERSONALISED CONTENT PROFILE

Create a personalised content profile

A profile can be built about you and your interests to show you personalised
content that is relevant to you.

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MEASURE AD PERFORMANCE

Measure ad performance

The performance and effectiveness of ads that you see or interact with can be
measured.

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MEASURE CONTENT PERFORMANCE

Measure content performance

The performance and effectiveness of content that you see or interact with can
be measured.

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APPLY MARKET RESEARCH TO GENERATE AUDIENCE INSIGHTS

Apply market research to generate audience insights

Market research can be used to learn more about the audiences who visit
sites/apps and view ads.

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DEVELOP AND IMPROVE PRODUCTS

Develop and improve products

Your data can be used to improve existing systems and software, and to develop
new products

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ENSURE SECURITY, PREVENT FRAUD, AND DEBUG

Always Active

Your data can be used to monitor for and prevent fraudulent activity, and ensure
systems and processes work properly and securely.

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TECHNICALLY DELIVER ADS OR CONTENT

Always Active

Your device can receive and send information that allows you to see and interact
with ads and content.

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MATCH AND COMBINE OFFLINE DATA SOURCES

Always Active

Data from offline data sources can be combined with your online activity in
support of one or more purposes

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LINK DIFFERENT DEVICES

Always Active

Different devices can be determined as belonging to you or your household in
support of one or more of purposes.

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RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION

Always Active

Your device might be distinguished from other devices based on information it
automatically sends, such as IP address or browser type.

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STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. You can set your browser to block or alert you about these
cookies, but some parts of the site will not work.

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PERFORMANCE COOKIES



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