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ATTRACT NEW CLIENTS AND DRIVE NEW TRAFFIC USING THE POWER OF PREMIUM DOMAIN
NAMES







IT'S TIME TO LEVEL THE PLAYING FIELD

A premium domain name gives your business instant credibility and puts you on an
even playing field with even your largest competitors.

A targeted, premium domain name tells your audience that you mean business and
helps online shoppers and customers to see you as a forward-thinking company.

Leveraging the right domain names will build your brand by creating a strong
image for your business and can mean the difference in whether you or your
competitors get the lion’s share of online business.


WHY SECURE MORE THAN ONE DOMAIN FOR YOUR BUSINESS?

If you think having one domain name is sufficient, think again. By not owning
multiple domains, you are literally costing your business traffic and customers
and leaving your valuable keywords, brands, and search phrases wide open to your
competitors.

Owning multiple domains allows you to be at the forefront of your industry. Your
potential customers and clients will recognize you as the authority as your
links appear to them multiple times in different searches.

Multiple domain names will allow you to track the success of individual
marketing and advertising campaigns while being easily recognizable to new
clients and customers.

In most cases, purchasing additional domains is a smart business decision for
branding, marketing, and search engine optimization (SEO).



MORE STRATEGIC REASONS TO OWN MULTIPLE DOMAINS

Owning multiple domains isn’t just about catching traffic or protecting your
brand. You can use additional domains to serve a specific purpose.

If you already have a core domain name for your business, and you want to run a
marketing or ad campaign, you’ll need to track customer behavior to measure
success.

Using domains specifically for your promotional campaigns, such as Google Ads or
Facebook Ads, is a smart way to know exactly where the traffic originated and
how you acquired a customer.

It’s particularly useful when advertising a domain name via an off-line channel
where a prospect cannot click on a URL, such as a newspaper, magazine, or radio
ad.

For example, if you’re a car dealer in Boston and you want to run an ad
promoting a clearance sale, instead of saying, “go to
MajorCarsAndTrucksOfBoston.com/shop/sale/clearance,” you should use a specific,
memorable domain like BostonCars.com or BostonTrucks.com to drive customers to
the promotion.

It should be something concise and easy to remember long after the customer has
heard the radio ad or saw the print ad.


SEARCH ENGINE OPTIMIZATION

For SEO purposes, when you have various products or brands that cater to
different audiences, you can take advantage of owning specific domains for
various promotions.

This will help you take up more “real estate” in search results and capture far
more attention.

A popular way to implement this strategy is to create microsites with unique
content that fills a need for your audience. The microsites can then link to
your main business site if that’s your goal.

An additional way to implement this strategy is to use “redirects”. By doing
this, you’ll be able to permanently redirect your secondary domains to your
primary domain. With redirects, all of the rankings from the secondary domains
to your primary one will boost overall rankings in search.



YOU MAY BE LOSING A BOATLOAD OF TRAFFIC

By not implementing a multi-domain strategy for your business, you are
absolutely losing a boatload of web traffic and therefore lots of potential new
clients and customers.

Even worse, your loss usually is to the benefit of your competition. Not only
are you not generating that extra business, but a large percentage of the
available prospect pool is landing on your competitor’s sites instead. A double
whammy.


TOPICALITY

The right domain name can attract new “walk-in” business. If you decide to
register a domain name that matches the concept of your business (instead of
your exact business name), you will likely draw web surfers in search of that
topic.

For instance, a florist in Riverside who purchases the domain name
RiversideRoses.com can attract visitors who are looking for roses in their town
when searching on on the internet.

RiversideRoses.com could show up more frequently and more prominently than their
competitor’s “business name” websites.



USE A MEMORABLE DOMAIN NAME TO REDIRECT TO SOCIAL MEDIA

You can redirect a specific domain name to your Facebook Page, your Etsy
profile, your Google Maps listing, or anything you want.

This means that, if someone types your domain name into their browser, they’ll
end up on whatever page you want them to end up on.

In the short term, this gives people an easy way to find your profile on those
services.

Redirects are easy to set up.


EASIER TO RANK IN SEARCH ENGINES

Most people won’t find your website by typing your domain into their browser.
They’re far more likely to find your site by searching for keywords related to
your business.

A site without a targeted domain name could end up ranking lower in the search
results for many different reasons, so your would-be customers may very well end
up browsing your competition instead of you.



YOUR DOMAIN NAMES GIVE YOUR COMPANY AUTHORITY

Hosting your content on a third-party blogging or social media platform can seem
unprofessional, and undermine your efforts to build a business or professional
identity. Using a variety of quality domain names makes you the authority rather
than the third-party platform.


YOU CONTROL YOUR DOMAIN

Never rely on a third-party platform to maintain your traffic and content. For
many legitimate reasons, they may at any time block or eliminate the service
they are currently providing to you.

Your content and online identity can be wiped out in an instant.

On the other hand, when you own your own domain names, you can set up your sites
with any hosting company you like, anywhere in the world. The content you place
there remains yours to move to any web hosting provider you’d like at any time.

Buying rights to a domain name reserves the name exclusively for your use for as
long as you keep it registered.



THE BOTTOM LINE

Good domain names go a long way toward generating traffic to your website,
attracting new clients before your competitors do, and building your reputation.
That, in turn, will result in more customers and far better sales.




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