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Case Study


MAYA PARTNERS WITH SHIELD TO SET THE STANDARD FOR TRUST AND SECURITY IN DIGITAL
BANKING


Settings

Industry
Digital Banking / Financial Services

Public
Region
Philippines

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Maya is the #1 digital bank app in the Philippines with over 2.6 million bank
customers as of December 2023. The platform is the first in the Philippines to
combine a feature-rich e-wallet, advanced banking features, and hassle-free
investments into one consumer app. Maya was named Best Digital Bank for the
Philippines and Southeast Asia at the World Digital Bank Awards 2023.


KEY TAKEAWAYS

 * Prevented account takeovers from accessibility permission exploits (via
   screen sharing and autoclickers)
 * Leveraged AI-powered device intelligence to protect users
 * Ensured completely seamless user experiences without compromising on trust
   and security


ACCELERATING FINANCIAL INCLUSION FOR THE PHILIPPINES

Maya empowers consumers to take control of their finances through an all-in-one
digital banking app where Filipinos can seamlessly save, borrow, spend, invest,
and grow their money. As more and more Filipinos own financial accounts through
e-wallets, the company aims to accelerate fintech adoption through a less
intimidating form of banking, especially for the unbanked and unhappily banked.

Fraud, however, is a perennial challenge for digital banking providers around
the globe. Recognizing that fraudsters could cause financial damage and
undermine user confidence, Maya took a zero-tolerance approach to fraud
prevention. 

 * Maya’s security and privacy framework ensured that every part of the Maya
   ecosystem - perimeter, network, endpoint, application, and data - was
   protected around the clock. The framework is rooted in a strong culture of
   privacy and security, resilient cybersecurity controls, and close
   collaboration with government agencies. 
 * SHIELD’s AI-driven device intelligence solution complemented Maya’s
   multi-layered, end-to-end security capabilities. The use of SHIELD’s
   technology helped Maya guarantee platform security, establish itself as a
   global industry leader and thus set a new gold standard for trust in digital
   banking.

“At Maya, we're dedicated to accelerating financial inclusion through an
unmatched banking experience for all Filipinos. SHIELD's AI-driven technology
empowers us to outpace fraudsters, enabling us to build user trust and safeguard
our entire ecosystem.”
Angelo Madrid
President, Maya Bank
“At Maya, we're dedicated to accelerating financial inclusion through an
unmatched banking experience for all Filipinos. SHIELD's AI-driven technology
empowers us to outpace fraudsters, enabling us to build user trust and safeguard
our entire ecosystem.”
Angelo Madrid
President, Maya Bank


HOW FRAUDSTERS ARE ATTACKING BANKING USERS AND PLATFORMS

Account takeover attacks occur when fraudsters access legitimate user accounts
through stolen login credentials. They would then withdraw users' entire life
savings or make unauthorized transfers - a major nightmare for any bank user.  

Scammers deceive users into installing malicious apps and granting accessibility
permissions to these apps. Doing so paves the way for further fraudulent
activities, such as the activation of screen sharing and autoclickers. These
tools make it easier for fraudsters to manipulate individuals and siphon funds
from their accounts.

Another major issue for banks is money laundering - transferring illicit funds
across hundreds or thousands of accounts and making them exponentially more
difficult to trace. Criminals can use compromised user accounts to do so. They
can also trick users through social engineering tactics - including job,
romance, impersonation, or investment scams - into using their own accounts.
Consumers whose accounts have been used for such crimes could be brought before
the authorities for questioning and investigation.

Additionally, victims of identity theft would find it more difficult to sign up
for credit and banking services in the future. This would represent a
significant step backwards for financial inclusion, as well as erode trust in
the bank.  


BANKS FACE PUBLIC OUTRAGE OVER UNNECESSARILY RIGID MEASURES

Consumers expect banks to have extremely high security standards - but they also
have extremely high expectations for the user experience. In their attempts to
stop fraudsters and scammers, many banks have implemented security measures that
negatively impact the user experience. 

For example, some banking apps will automatically disable or crash themselves if
they suspect the presence of unknown apps on the device - even those that the
users themselves had knowingly installed. The high false positive rates may
result in public outcry, with many consumers condemning the unnecessarily rigid
measures that create negative user experiences. Industry players need an
accurate fraud prevention solution that blocks malicious apps in real-time
without impacting user experiences.




INVESTING IN CUTTING-EDGE AI TECHNOLOGY

Maya chose to utilize SHIELD's technology to help strengthen the defenses of its
ecosystem against fraud and ensure a seamless user experience. Thousands of
device, network, and behavioral data points are analyzed in real-time by
SHIELD’s proprietary machine learning models and cutting-edge AI engine to
create a comprehensive picture of risk. 

SHIELD’s actionable risk intelligence prevents the use of malware and tools
commonly associated with fraud such as autoclickers, thus addressing the issue
of fraudsters exploiting accessibility permissions to conduct account takeovers.
Maya also utilized SHIELD’s device identification technology to help eliminate
fake accounts and prevent account takeovers.

SHIELD provided Maya with accurate device intelligence that painted a real-time
picture of risk without raising false positives, ensuring that the user
experience was not compromised. 


PROTECTION WITHOUT COMPROMISE

Maya users could enjoy smooth banking experiences while having a complete peace
of mind, knowing that Maya kept their accounts safe from any fraudulent
activity.

Through its fast pace of innovation, Maya has established its position as an
industry leader for financial growth and management. The platform met Filipinos’
rising appetite for more advanced banking services that were previously
unavailable through traditional modes. Most importantly, it elevated user
confidence and trust - accelerating the adoption of digital banking services,
especially among the underserved and unbanked. 

Angelo Madrid, President, Maya Bank, said: “At Maya, we're dedicated to
accelerating financial inclusion through an unmatched banking experience for all
Filipinos. SHIELD's AI-driven technology empowers us to outpace fraudsters,
enabling us to build user trust and safeguard our entire ecosystem.”

Use Cases
Fake Accounts
Account Takeovers
Referral & Promo Abuse
Account Sharing & Subscription Abuse
Payment Fraud
Incentive Abuse & Collusion
Spam & User Abuse
Identity Fraud
Ad Fraud
Bot Attacks
Industries
Ride-Hailing
Social Media & Networking
Superapps
Media & Streaming
Online Delivery
E-wallets
E-commerce & Marketplace
Digital & Neobanking
Gaming
Online Casinos
Resources
BlogVideos
USE CASES

Bot Attacks
Incentive Abuse & Collusion
Account Sharing & Subscription Abuse
Referral & Promo Abuse
Ad Fraud
Identity Fraud
Spam & User Abuse
Payment Fraud
Fake Accounts
Account Takeovers
RESOURCES

BlogsVideos
INDUSTRIES

E-wallets
Online Casinos
Gaming
Digital & Neobanking
E-commerce & Marketplace
Online Delivery
Social Media & Networking
Media & Streaming
Superapps
Ride-Hailing


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E-wallets
E-commerce & Marketplace
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Online Casinos
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