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DAM HELSINKI CONFERENCE 2021


10 NOVEMBER 2021, HELSINKI MESSUKESKUS - ONE DAY EVENT


A PHYSICAL/VIRTUAL HYBRID EVENT

A one day session with renowned international speakers, knowledge sharing and
networking opportunities.

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WHAT IS A DAM EVENT?

The DAM (Digital Asset Management) process is the management of various
mediafiles like graphics, videos, sound and text components needed for digital
content and distribution through a Content Hub in the MarTech stack.

In today's fast-paces business environment, DAM serves many roles, from
traditional marketing use cases to being positioned at the center of a complex
enterprise-wide digital supply chain.

Join us for the DAM Helsinki 2021 conference if you are hungry to find the tips,
techniques, innovations and strategies you need to transform yourself, and your
company, into the best within your respective field. You will leave the event
with more knowledge of how Digital Asset Management technology and workflows can
help to elevate your brand.

DAM Today The future of DAM


ALL FROM THE USER’S PERSPECTIVE

We believe that the value of meeting people face-to-face has not changed, and
therefore we are happy to announce that DAM Helsinki Event is back. DAM Helsinki
2021 will be a physical event held in Helsinki at the Messukeskus (Expo and
Convention Centre) on November 10th.

Alongside the actual event we will also offer a virtual event and stream the
inspiring content presented during the conference. So now some of you can watch
the event anywhere it’s convenient for you even if travelling to Helsinki is not
an option.

Never has there been a more vibrant motivation to finally come together face to
face after the long COVID-19 pandemic and to share experiences.

The COVID-19 crisis has opened up the road to digitalization faster than
expected. Traditional methods – tradeshows, face-to-face meetings – were
replaced by online gatherings, making adjustments necessary for many of us. 2020
saw massive changes in the market as consumers accelerated their digital
interactions with brands. These interactions have created enormous amounts of
data across multiple channels.

Discover the latest tools, strategies, trends, techniques and innovations you
need to be at the forefront of the ever-evolving world of managing digital
content!






GET TO KNOW OUR SPEAKERS

Introducing our exciting lineup of speakers at DAM Helsinki 2021. You'll be able
to hear from industry leaders and independent consultants as they deliver
keynote seminars, sharing the tips and insights you need to drive your marketing
strategy.





JARROD GINGRAS

MANAGING DIRECTOR AT REAL STORY GROUP


TOBIAS MOSER

HEAD OF SHAREDIEN / SENIOR CONSULTANT


CHRISTOF DÖRFLINGER

PRODUCT OWNER MEDIA ASSET MANAGEMENT (MAM) @BOSCH.IO


ANDREAS MICHALSKI

FOUNDER, CEO OF CI HUB


HENRIK BERGQVIST

FOUNDER & CHIEF REVENUE OFFICER OF PICKIT


JOHN ROBERTSSON

AGILE PRODUCT OWNER AT MEDIAFLOW


ALFREDO RAMOS

SENIOR VICE PRESIDENT AT CLARIFAI


TUIJA RIEKKINEN

PRINCIPAL CONSULTANT, HEAD OF OMNICHANNEL CONTENT AT LOIHDE


CLEMENS MOLINARI

MARKETING MANAGER AT PEAK-14


MATTI ALALAURI

TOUR MANAGER, SALES DIRECTOR & PARTNER AT ROCKON


ROLF KOPPATZ

FOUNDER, CEO, DAM HELSINKI HOST


Check out our previous event speakers

The seminar is educational, inspiring and motivating at the same time. We have
invited a group of inspiring speakers with different backgrounds and
professionals in their own field to speak about their real-life DAM experiences.
It will help you make the most of your digital content and the solutions you use
to create, manage and publish it.

Our event brings together business users, renowned experts and customers to
share ideas and build connections. We take pride in putting together an
impressive speaker lineup and a top-notch customer experience to serve our event
attendees.








SCHEDULE

The organizer reserves the right to modify the program without notice. Such a
change does not entitle to return tickets or to recover the entrance fee. All
times are EET.


 * DAM 2021
   
   10 November

08:30




REGISTRATION AND BREAKFAST



09:00

ROLF KOPPATZ

Founder, CEO, DAM Helsinki host


CONFERENCE WELCOME



09:10

JARROD GINGRAS

Managing Director at Real Story Group


KEYNOTE: NAVIGATING THE PHASES OF YOUR DIGITAL ASSET MANAGEMENT JOURNEY

No matter the industry, the size, or geographic region, every organization is at
a different phase of their Digital Asset Management journey. Some are
implementing DAM for the first time, others are working to incorporate DAM
into... Read more »

10:00

TOBIAS MOSER

Head of Sharedien / Senior Consultant

CHRISTOF DÖRFLINGER

Product Owner Media Asset Management (MAM) @Bosch.IO


CONNECTED CONTENT IN THE NEW NORMAL: OMNICHANNEL MARKETING @ BOSCH

Challenges have heavily increased as a result of explosive growth of output
channels, formats and number of people involved in digital marketing processes.
Bosch created a state of the art Digital Content... Read more »

10:40

ANDREAS MICHALSKI

Founder, CEO of CI HUB


WORKING WITH SILOS: HOW ‘USER-BASED SILO CROSSING’ (UBSC) IS A NEW IDEA THAT’S
EMPOWERING ORGANISATIONS

Everyone has faced this issue before: working with PowerPoint or InDesign
requires media content that is often stored in third-party systems... Read more
»

11:10




BREAK



11:20

MATTI ALALAURI

Tour Manager, Sales director & Partner at RockOn


FLEXIBLE INTEGRATIONS WITH OPEN SOURCE PIM

Case Kamux

11:45

JOHN ROBERTSSON

Agile Product Owner at Mediaflow


SMART WORKFLOW FOR MANAGING PEOPLE IN FILES, PERSONAL DATA AND CONSENTS AS WELL
AS EFFICIENT VIDEO MANAGEMENT

Case Stockholm city

12:15




LUNCH BREAK



13:05

TUIJA RIEKKINEN

Principal Consultant, Head of Omnichannel Content at Loihde


HOW DAMS SUPPORT OMNICHANNEL CONTENT AND CONTENT-DRIVEN MARKETING



13:30

HENRIK BERGQVIST

Founder & Chief Revenue Officer of Pickit


SIMPLEST AND SMARTEST IMAGE PLATFORM IN OFFICE 365, SHAREPOINT & TEAMS

We’re on a mission to help people create stunning presentations that get their
message across and help them make a more significant impact at work... Read more
»

14:00




COFFEE BREAK



14:30

CLEMENS MOLINARI

Marketing Manager at PEAK-14


REASONS FOR DIGITAL ASSET MANAGEMENT ON-PREMISE

Even though it is often said that cloud is the future, there are a number of
reasons for an on-premise use of a digital asset management solution, especially
in these uncertain times.

15:00

ALFREDO RAMOS

Senior Vice President at Clarifai


IMPROVE METADATA GENERATION 100X WITH AI AND MACHINE LEARNING

Deep learning and computer vision is helping enterprises organize and manage
their unstructured image, video, text and audio assets. Using AI, metadata can
be added to assets significantly faster and more accurately than humans... Read
more »

15:30

TOBIAS MOSER

Head of Sharedien / Senior Consultant

TUIJA RIEKKINEN

Principal Consultant, Head of Omnichannel Content at Loihde


PANEL DISCUSSION: MANAGING CONTENT IN THE NEW NORMAL

Moderator: Jarrod Gingras, Real Story Group

16:30




Q&A DISCUSSIONS + THE SEMINAR ENDS




TRAVEL INFO

Easy to get to and from the event.


VENUE



Messukeskus, Entrance Holiday Inn Helsinki – Expo – hotel, Rautatieläisenkatu 3,
00520 Helsinki




TRANSPORT

Messukeskus is right next to the Pasila train station where I and P trains
connect directly to the Helsinki-Vantaa airport every 10 minutes. The venue can
also easily be reached by bus, tram and taxi.


HOTEL & RESTAURANT

Hotels nearby include Holiday Inn Helsinki, Original Sokos Hotel Tripla, Scandic
Pasila and The Folks Hotel Konepaja.

The nearby Mall of Tripla offers a large selection of restaurants, stores and
services.

More about the venue


GET YOUR TICKET

Choose how you want to attend at your own convenience.

79€


PHYSICAL ATTENDANCE

Attend at Messukeskus

 * 10+ sessions from 9:00 to 17:00 EET
 * Live Q&A – get your questions answered by the experts
 * Catering
 * Live stream video
 * Access to the events virtual platform

Add to cart

49€


PRIVATE LIVE STREAM

Attend online (personal use)

 * 10+ sessions from 9:00 to 17:00 EET
 * Live Q&A – get your questions answered by the experts
 * Catering
 * Live stream video
 * Access to the events virtual platform

Add to cart

0€


RESEARCH & EDUCATION

Members of academic faculties can apply for free attendance

 * 10+ sessions from 9:00 to 17:00 EET
 * Live Q&A – get your questions answered by the experts
 * Catering
 * Live stream video
 * Access to the events virtual platform

Send application




SPONSORSHIP

Meet our event sponsors.




GOLD SPONSORS






SILVER SPONSORS






WHO IS THIS EVENT FOR?

This conference is appropriate for those who are new to DAM, selecting a DAM
system, end-users who want to have a deeper understanding of the different
things a DAM system can do, or technical implementers who want a better sense of
a system’s capabilities.

Tailored in particular for marketers and content developers who want to be
empowered with the knowledge of how DAM technology can improve their situation,
this insight will help you better communicate your needs, whether you already
have a DAM system or are looking to select one.

We offer also a deep dive into the industry’s most feature-rich DAM systems, as
well as the gamut of technologies for solving the broader digital marketing and
content publishing puzzle.

Our attendees benefit from lectures by business experts and have the opportunity
to network with a diverse international crowd. Practical business and
traditional industry use-cases from the DAM fields offer insights into how to
enhance your digital asset management today providing you with a vision of
what’s coming next and a chance to connect with members of the DAM community.


TYPES OF VISITORS

Europe’s marketing professionals descend on the DAM Helsinki 2021 event. Whether
you are commercially, technically or creative minded, this event will benefit you
and your business.


 * Marketing Directors
 * CMOs
 * Heads of Marketing
 * Heads of Advertising
 * Agency Marketing Professionals
 * Creative Marketing Directors
 * Digital Marketing Directors
 * Marketing Managers

 * Marketing Specialists
 * Marketing Consultants
 * Marketing Executives & Assistants
 * IT-Managers
 * Product Information Managers
 * Communications Managers
 * Communications Specialists





TESTIMONIALS



“It was great to be there and connect with all of the attendees. What made it
really interesting to me is to see all the different perspectives on DAM and how
it can help customers to achieve their goals.

From an attendee perspective that gave a really good overview of the current
market and the challenges that we all expect within the next years with managing
digital assets.

In addition to that I really liked the way how the event was setup. It was not a
sales driven event but more like an exchange between customers, agencies,
partners and software vendors like us.”



Martin Schlüter, VP Sales, CoreMedia AG

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Impressions from DAM Helsinki 2020


PHOTO GALLERY

Atmospheres from previous DAM Helsinki events.











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