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Welcome to the world of Beko


Our journey started in 1955 when large home appliances first became a fixture in
every household. Over the past 60 years, we’ve made it a point to change the
lives of our customers with innovating products that both meet their needs and
are more sustainable for the environment.

 

Our desire to innovate for the good of our customers and the environment has
already taken quite us a long way.


 

We are a global brand which operates in more than 135 countries today. We are
also the fastest-growing brand in the European large white goods market with a
wide range of innovative and sustainable products. All these experiences and our
brand heritage has made us one of the top 3 large home appliance brands in
Europe*.

 

And we keep innovating for an even healthier generation and a healthier planet.


0M
Satisfied customers

We’ve built on our 60+ years of experience and innovation, which led to us
becoming...


TOP3

Large home appliance brands in Europe


30K

Committed employees


135

Countries served

 

 

 

Our purpose



Our aim is to empower new generations to live healthier.

 

We want to inspire everyone to Live like a Pro. A Pro is not necessarily a
professional athlete. Everyone can be a Pro, each in their own way, from the way
they handle family matters to the way they cook or protect environment.

 

Inspired by our passion to impact people’s lives through our technologies, we
want to democratize the healthy lifestyle.

 

This can be through products which support healthy lifestyle or which help to
save time for healthy activities or with technologies that are more sustainable
for healthier environment and so healthier people.





 

 

 

Our first global initiative

 

to combat childhood obesity:

 

#EatLikeAPro



Our First Global Initiative to fight childhood obesity: #EatLikeAPro

 

In 2017, we launched a global initiative to combat the dramatic rise in the
rates of childhood obesity across the globe: Eat Like A Pro.

 

The objective of #EatLikeAPro is to help parents in getting the children to eat
healthier. Knowing that children always do what their heroes do, we joined
forces with famous athletes from all around the world to show how the biggest
stars got to where they are by using every health benefit to maximize their
performance. 



 

 

All partnerships united under one purpose:

 

Inspiring people to

 

#LiveLikeAPro



Over the years, Beko has joined forces with various sports clubs and other
enterprises to fulfil one purpose: to inspire people to Live Like A Pro. 

 

Our strong partnerships with clubs and enterprises connect Beko to the broader
universe of healthy living. These partnerships endorse Beko’s healthy living
goals on a global scale. Through our partners’ value, our advocation for a
healthier life and democratization of healthy living becomes even more powerful.



EverFresh+® Fridge Freezers
Fruit & veg fresh for up to 30 days

AutoDose Dishwashers
Optimum detergent, efficient cleaning

Washing Machines with LedSpot™
Status indicator light

CleanZone® Ovens
Grease-resistant, easy-to-clean oven glass

Hobs with Direct Access Premium
Clear & simple controls



*Source Euromonitor International Limited: Consumer Appliances 2022 ed., ‘a
leading brand’ defined as one of the top 3 in Europe, retail volume, based on
2021 data.




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