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ABOUT US


INTRODUCING SIIA COSMETICS

SIIA Cosmetics is inspired by the real people in the world who see things
differently, create beauty, and make their world better. Every part of our brand
is dedicated to reflecting the beauty of these people back and telling their
stories. Whether it’s a successful publisher of art and fashion reflecting on
what inspires her, a young college student from Ghana explaining why she loves
concrete because of its imperfections, or the other fantastic women and men
we’ve met, SIIA focuses on getting to know them through how they see the world,
and especially what they see as their beauty. Beauty is the most personal,
unique perspective we have, and buy learning what another person thinks is their
beauty, their most personal memories and experiences can be seen. SIIA is truly
about seeing others for who they are, and being seen, and sharing that
experience with the world.

We believe there's beauty in the world, not just the mirror;

In the heart, not just on the surface;

In the streets; not just on the runway;

In our friends, not just celebrities.

We want to see the beauty that you see in the world, those beautiful things
unique to your experience and point of view. The beautiful things you notice.
Tell us about those things you find beautiful, and we'll share them through our
site & social platforms. 

Sharing new ways to experience beauty, what's more beautiful than that?  

 



-OUR COMPANY

SIIA IS AN AMERICAN BEAUTY COMPANY, FOUNDED IN 2019 BY A SMALL TEAM OF
ENTREPRENEURS AND BEAUTY EXPERTS WITH A MISSION TO BRING THE HIGHEST-QUALITY
LUXURY COSMETICS TO THE GREATEST NUMBER OF PEOPLE. BECAUSE WE BELIEVE IN THIS
FUNDAMENTAL TRUTH: EVERYONE DESERVES BEAUTY.




 


LUXURY MADE BETTER

 

 



— OUR LUXURY

LUXURY IS EASY TO RECOGNIZE BUT HARDER TO DEFINE. IT'S A FEELING OF BEING TAKEN
CARE OF, MAYBE EVEN A LITTLE SPOILED. BUT WITH SIIA PRODUCTS, IT'S ALSO A MATTER
OF INCREDIBLY HIGH QUALITY, AND A NEVER-CUT-CORNERS APPROACH TO MANUFACTURE. IT
ISN'T A MATTER OF INACCESSIBILITY (AFTER ALL WHAT'S MORE LUXURIOUS THAN SLEEPING
IN ON A SUNDAY?), BUT IT IS A MATTER OF HARD WORK, EXPERTISE, AND GENUINELY
NOURISHING, LONG-LASTING FORMULAS. THE WORLD'S BEST-KNOWN LUXURY COSMETICS ARE
MADE IN THE SAME LABS AND FACTORIES WE USE, TO THE SAME EXACTING STANDARDS. WE
WANT TO MAKE THE BEST, AND WE WANT EVERYONE TO BE ABLE TO ENJOY IT.




 


EVERYONE HAS A BEAUTY THEY
CAN CALL THEIR OWN 


 




A FLOWER, AN OPEN SKY, A MEMORY, A GESTURE. WE'RE IN THE BEAUTY BUSINESS, BUT
FOR US THAT MEANS SO MUCH MORE THAN OUR PRODUCTS. WE LOOK FOR BEAUTY THROUGH THE
EYES OF THE PEOPLE WHO INSPIRE US, THE BEAUTY THEY SEE BUT OTHERS SOMETIMES
MISS, THE BEAUTY THEY BRING TO THE WORLD, ENCOURAGING US TO BRING OUR OWN. WE
SEE BEAUTY IN THE SURPRISE AND DELIGHT OF OUR EVERYDAY LIVES. WE SEE BEAUTY IN
THE WORLD, NOT JUST IN THE MIRROR. WE SEE BEAUTY IN THE HEART, NOT JUST ON THE
SURFACE. WE SEE BEAUTY IN THE STREETS, NOT JUST ON THE RUNWAY. WE SEE BEAUTY IN
OUR FRIENDS, NOT CELEBRITIES. WE SEE BEAUTY IN SHARED EXPERIENCES, NOT EXCLUSIVE
PARTIES. WE SEE BEAUTY IN OURSELVES THE SAME WAY WE SEE THE BEAUTY IN NATURE.


WHAT'S YOUR BEAUTY?





 




AS SEEN IN

"The highest-quality products to the greatest number of people…It’s definitely
worth adding to your cart"

"The brand’s signature lipstick formula – a creamy, hydrating satin in an
adventurous range of colors – is similarly on point."

"The line, which is formulated with skin care ingredients...is all-inclusive"

"It is produced in South Korea and inspired by K-beauty, with skin-care
ingredients infused into the makeup."

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MADE IN KOREA. CRUELTY FREE. PARABEN FREE.

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