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1ST PARTY BEHAVIORAL DATA BUILT FOR INSURANCE




REACT, NUDGE, OR INTERVENE BASED ON USER INTENT, IN REAL-TIME.  



BOOK MY LIVE DEMO
How It Works



1

MORE BEHAVIORAL DATA THAN EXISTING SOLUTIONS

1

PREDICTIVE MODEL ACCURACY

1

INSURANCE APPLICATIONS ANALYZED

1

BEHAVIORAL DATA POINTS CAPTURED


INTENT DATA + REAL TIME DIGITAL BEHAVIORAL SCIENCE = INTUITIVE ONLINE
EXPERIENCES



AS USERS ENGAGE WITH YOUR DIGITAL FORMS AND APPLICATIONS, THEY LEAVE BEHIND
BEHAVIORAL BREADCRUMBS THAT TELL A STORY ABOUT THEIR INTENT. 

ForMotiv captures hundreds of these unique behavioral cues, comprised of
thousands of behavioral micro-expressions, while a user is actively filling out
a form or application. Our solution is able to read this “digital body language”
and translate it into intent data to precisely predict user intent such as
genuine, confused, or risky customers. From there, we enable companies to create
dynamic experiences that adapt and nudge users, in real-time, based on their
behavior to drive the desired outcome. 

We call this Behavioral Intelligence.



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How It Works

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FORMOTIV'S PROPRIETARY BEHAVIORAL INTENT DATASET HAS 10X MORE DATA THAN EXISTING
CLICKSTREAM SOLUTIONS




Discuss Data Dictionary


EXAMPLE USE CASES FOR INSURANCE ANALYTICS



MARKETING & CX

 * Lead Scoring
 * Remarketing Intelligence
 * Dynamic Experiences


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RISK & FRAUD

 * Real-Time Risk Scoring
 * Predict Nondisclosure
 * Bot Detection


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UNDERWRITING

 * Accelerated Underwriting
 * Intent Scoring
 * Dynamic Friction


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DATA SCIENCE

 * Digital Behavioral Science for Intent Scoring
 * Raw Behavioral Data
 * Real-Time Deterministic Signals


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AGENT DISTRIBUTION

 * Lead Scoring & Prioritization
 * Agent “Gaming”
 * Agent Benchmarking


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CLAIMS ANALYTICS

 * Predict FNOL
 * Claims Fraud
 * Claims UX


Learn More




DID LEMONADE KILL THE COMBINED RATIO?

Why you should (and shouldn’t) be worried about Lemonade


Read

TOP 6 USE CASES OF PREDICTIVE ANALYTICS IN INSURANCE

The State of AI in the Insurance Industry Today


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WHAT IS 1ST PARTY INTENT DATA?

Learn why ignoring user behavior is killing your business


Read


HEAR WHAT OUR CUSTOMERS THINK...



“I see dozens of companies a week and only with ForMotiv have I seen true
industry-defining technology. The underlying platform of DBI applies to a myriad
of use cases in the fraud and security space.”

Bob Stasio
Managing Director, DreamIt Ventures

“You tell us when our agents are representing themselves better than our
company. We’ve never had oversight like this because, frankly, we didn’t know it
existed.”

Mark B.
Director of Underwriting, Fortune 100 insurance Carrier

“The ability to collect this kind of behavioral intelligence, in real-time, is
amazing. Not only have we uncovered crucial behavioral data we never knew about
before, but we’ve been able to pass known outcomes to ForMotiv and are now
predicting these outcomes as the applicants are filling out the forms. It’s very
slick.”

Natalia S.
Head of Marketing, Global Insurance Company




START COLLECTING BEHAVIORAL INTENT DATA
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 INFO@FORMOTIV.COM





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