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NETFLIX’S AD-SUPPORTED PLAN WILL LAUNCH IN NOVEMBER AT $6.99 A MONTH


PLAN WILL FEATURE FOUR TO FIVE MINUTES OF COMMERCIALS AN HOUR BEFORE AND DURING
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Netflix Hit a Subscriber Peak, Here’s How It Plans to Keep Growing
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Netflix Hit a Subscriber Peak, Here’s How It Plans to Keep GrowingPlay video:
Netflix Hit a Subscriber Peak, Here’s How It Plans to Keep Growing
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Netflix’s subscriber count fell for the first time in nearly a decade, causing
its stock to post its worst one-day percentage decline since 2004. WSJ’s Joe
Flint walks us through three strategies the company might try to continue
growing, and what the changes could mean for other streamers. CORRECTION: An
earlier version of this caption said Netflix's stock plummeted to its lowest
point since 2004.
By
Sarah Krouse
Updated Oct. 13, 2022 6:58 pm ET

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Netflix Inc. will charge $6.99 a month for its new ad-supported tier of service
when it debuts next month, the company said Thursday, releasing the plan a month
before the launch of Disney +’s ad-backed streaming tier and for one dollar
less.

Netflix said the new tier, called “Basic with Ads,” will initially be available
in 12 countries including the U.S., U.K., Canada, Germany, Japan, Brazil and
Australia, though it plans to launch more broadly over time. The ad-supported
tier will launch in those initial markets globally in stages between Nov. 1 and
10, the company said.


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