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 * 
 * Visually Rich Learning Game for Godiva


VISUALLY RICH LEARNING GAME FOR GODIVA


 * Situation
 * Challenge
 * Solution
 * Results

The work described in this case study was performed by LEO Learning prior to
becoming part of GP Strategies.


SITUATION

Imagine working in a chocolate shop—your job is to sell chocolate to people who
love chocolate. How hard can this be? When a 40-piece box of chocolates costs
around $100, the answer is ‘pretty hard’. In setting itself the goal of
increasing revenue, Godiva needed its retail staff to increase sales in its
stores, known as chocolate ‘Boutiques’. This required staff to develop a genuine
passion that would allow them to speak with authority about the brand, fuelling
sales of its luxury chocolates.

Godiva’s Chief HR Officer decided to develop an educational initiative,
consisting of a learning game and complementary eLearning, that would inspire
and educate promising Millennial staff.




CHALLENGE

Most of Godiva’s learners are Millennials, aged 18-35. This learning group is
used to competing demands for their attention and paying attention selectively.
To stay engaged, they prefer to be in control of their learning and be able to
find the information quickly.

Working in more than 100 countries, these learners came from many different
cultural backgrounds. There was no guarantee they would have access to
individual workplace computers. Instead, Godiva introduced in-store iPads for
their learning. The game and the accompanying eLearning course can be accessed
on any device.


Games and Simulations
Mobile Learning
Social and Informal Learning




SOLUTION

Chocolate Quest: Guardians of the Cocoa Bean is a game that uses scenarios,
microlearning and character interactions to help players experience a direct
relationship between knowledge, customer experience, and sales (profits).

Players can customize their game avatar for a personalized gameplay experience
and enter a quiz battle in the style of a themed boardgame. They use their
industry and brand knowledge from the eLearning to progress through the game and
use their knowledge to defeat level ‘guardian’ characters. Levels also include
hidden gems, and mini-games which set further challenges—such as collecting
coins within a time limit—providing pure play and a mental break from the
learning content.

Masterclasses, assignments, quick quizzes and knowledge checks accompany the
game. A forum provides a place where learners are set tasks to complete, given
opportunities to share their activities and can communicate their experiences
with colleagues around the world.


High-quality interactive learning game, fully complemented by a five-module
eLearning course
Multi-layered in-game goals and levels linked to eLearning course modules
New learning experience for Godiva with direct uplift across KPIs

--------------------------------------------------------------------------------

> The experience is extremely modern and visually compelling. We have heard
> nothing but positive learner feedback about this brilliant game.
> 
> arina Chiechi, Godiva’s Learning Manager for North America

--------------------------------------------------------------------------------




RESULTS

Learners gave an exceptionally high satisfaction score of 8.9 out of 10. The
time-delayed survey also revealed a substantial uplift in job satisfaction and
passion. In terms of learning objectives, the post-learning scores were between
9.3 and 9.5—near-perfect results for this type of survey.

The Chocolate Quest: Guardians of the Cocoa Bean also won Best Game-Based
Solution at DemoFest 2019.


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