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ANALYSTS UPDATE APPLE STOCK PRICE TARGET


Jordan Major
Stocks Jan 3, 2025
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Bernstein analyst Toni Sacconaghi has raised his price target for Apple Inc.
(NASDAQ: AAPL) from $240 to $260, citing the company’s strong fundamentals and
continued growth trajectory. 

In his comments, Sacconaghi emphasized Apple’s status as a “quality compounder”
driven by mid-single-digit revenue growth, improving profit margins, disciplined
capital returns, and double-digit EPS growth. 

He further highlighted Apple’s growing position as a platform company, with over
2.3 billion devices and nearly one billion unique users—a user base he describes
as demographically attractive.


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However, Sacconaghi also tempered his optimism with caution, pointing to the
stock’s historically high valuation levels and a distinct seasonal trading
pattern. He noted that the upcoming iPhone 16 cycle appears lackluster and could
lead to investor disappointment. 

His recommendation: wait for the stock to dip to $220 or below or consider
adding to positions between February and April when seasonal patterns could
provide a more favorable entry point. Sacconaghi’s long-term valuation model
places Apple’s FY26 EPS at $9 with a 32x-33x earnings multiple, suggesting a
potential upside to $290 or more.

In contrast, UBS analyst David Vogt maintained a neutral stance, keeping his
price target unchanged at $236 on January 2. Vogt’s caution reflects the belief
that while Apple remains fundamentally strong, the current price does not
present an ideal risk-reward setup.


AAPL TECHNICAL ANALYSIS

Apple’s stock closed on Thursday at $243.85, down $6.57 (-2.62%) for the day.
This places the stock near the lower end of its recent trading range of $241.25
to $260.10—a notably wide spread. 

AAPL 5-day price chart. Source: Finbold

The support zone between $237.75 and $241.52 is expected to act as a cushion for
further downward movement, though the stock’s current position near its 52-week
highs suggests that it has been moving largely in line with the broader market,
as the S&P 500 also trades near the top of its range.

Technical analysts point out that despite its recent dip, Apple’s price action
has been too volatile to establish a clear entry or exit point. The lack of a
stable consolidation phase adds uncertainty, making it prudent for investors to
wait for more defined patterns. 

Resistance looms between $249.87 and $259.03—a range influenced by several trend
lines and moving averages across various time frames. A break above this zone
could signal a bullish continuation, but failure to do so may reinforce the case
for further sideways movement or a correction.

Featured image via Shutterstock



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finbold.com Open in urlscan Pro 2606:4700:20::ac43:4a21 Public Scan

Form analysis 5 forms found in the DOM

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finbold.com Open in urlscan Pro
2606:4700:20::ac43:4a21 Public Scan

Form analysis
5 forms found in the DOM