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WELCOME TO BUSINESS CASE STUDIES





Business Case Studies is a long-established and trusted brand, providing a
unique business education resource for business studies and Economics in a
real-life context. The case studies are suitable for all business schools around
the world at all levels including the teaching of business English. Each of the
Business Case Studies is constructed around a key element of the business
studies curriculum. By using real information and issues from the featured
companies, the case studies bring to life the complexities of business within
real businesses.

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STRATEGY TOPICS

Aims and Objectives Business Expansion Business Organisation Business Planning
Business Start Up Business Strategy Culture Decision Making Enterprise Growth
Mission Risk Sectors of Industry Stakeholders Strategic Planning Types of
Organisation Vision


PEOPLE TOPICS

Communications Developing People Diversity Equal Opportunities Managing Change
Motivation Organising People Protecting People Recruitment And Selection Roles
and Responsibilities Skills and Competencies


OPERATIONS TOPICS

Continuous Improvement Customer Service Efficiency Health & Safety Innovation
Lean Production Location Of Business Management Of Change Merger And Acquisition
New Product Development New Technology Product Development Production Process
Quality Research And Development Supply Chain


MARKETING TOPICS

Branding Competitive Advantage Customer Focus International Marketing Market
Research Marketing Mix Marketing Planning Marketing Strategies Place Price
Product Product Launch Product Life Cycle Product Portfolio Promotion
Segmentation Swot


FINANCE TOPICS

Accounts Assets Budgeting Cash Flow Costs Financial Risk Investment Appraisal
Sources of Finance


EXTERNAL ENVIRONMENT TOPICS

Business And The Environment Business Cycle Consumer Protection Corporate
Responsibility Economy Ethics External Influences Globalisation Government
Influence International Business


MARKETING CASE STUDIES


THE VITAL ROLE OF SALES AT KRAFT FOODS UK

Case Studies
Kraft Foods Inc. is the world's second largest food and beverage company with
revenues in 2005 of over $34 billion. Kraft Foods is classified...


USING SPORTS MARKETING TO ENGAGE WITH CONSUMERS

Case Studies
 Introduction Today’s consumers have higher expectations than ever before.
Dramatic improvements in media, communication and transport have made the
world’s economy more connected. Products developed...


DEVELOPMENT OF A BRAND THROUGH TRADE MARK PROTECTION

Case Studies
Branding of a product is important for both buyers and sellers. For buyers,
branding reduces the random nature of product selection. It helps them...


PEOPLE CASE STUDIES


APPRENTICESHIP TRAINING WITHIN THE STEEL INDUSTRY

Case Studies
Introduction Sheffield Forgemasters International Ltd (SFIL) is a steel producer
and engineering company. Based in South Yorkshire, the heartland of traditional
steel production, the company...


DEVELOPING KEY SKILLS FOR A LIFETIME OF OPPORTUNITY

Case Studies
If you ask your friends about how school or college is helping them to achieve
their ambitions, they will probably talk about their performance...


MOTIVATING AND ENGAGING EMPLOYEES FOR BETTER BUSINESS

Case Studies
Virgin Media was created from the merger of NTL, Telewest and Richard Branson's
Virgin Mobile and is a part of Liberty Global plc, the...


FINANCE CASE STUDIES


BUDGETING AND STRATEGY

Case Studies
 What is a budget? A budget is a financial plan that sets out, using figures, an
organisation's expected future results. For planning purposes, organisations
can...


THE BUSINESS MISSION OF BRITANNIA

Case Studies
Introduction Britannia is the third largest UK building society, with group
assets exceeding £16 billion. Following the conversion to plc status of a number
of...


PLANNING A BUDGET

Case Studies
Davis Service Group is a large public limited company employing around 17,000
people. Its shares are quoted on the London Stock Exchange. The business is...


OPERATION CASE STUDIES


SUPPORTING BUSINESS THROUGH STANDARDS

Case Studies
New goods and services come to market after a sequence of activities:
researchdevelopmenttestingproduction and launch. This case study shows how BSI
British Standards (BSI), the UK”s...


INNOVATION, RESEARCH AND DEVELOPMENT

Case Studies
The Dyson Dual CycloneTM is the first breakthrough in vacuum cleaner technology
since 1901. In 1979, James Dyson noticed that his bag vacuum cleaner...


CONTINUOUS IMPROVEMENT AS A BUSINESS STRATEGY

Case Studies
Introduction The steel manufacturing company Corus focuses on meeting the needs
of its worldwide customers and providing innovative solutions. It manufactures,
processes and distributes steel...


STRATEGY CASE STUDIES


STAKEHOLDERS IN RECYCLING AND REUSE

Case Studies
Vodafone is a mobile network operator headquartered in Newbury, Berkshire. In
2006 its income was just over £5 billion. This made it the largest...


PURSUING A GROWTH STRATEGY

Case Studies
Northern Rock is the eighth largest bank in the UK by market capitalisation. In
other words the value of the shares in the business....


EFFECTIVE STRATEGIES FOR LONG TERM GROWTH

Case Studies
Introduction Air travel has become a regular part of life for many people, but
managing the processes surrounding it is far from simple. During the...


EXTERNAL ENVIRONMENT CASE STUDIES


BUSINESS ACTIVITIES AND CARE FOR THE ENVIRONMENT

Case Studies
Aggregate minerals are an important resource and their use is essential to
national prosperity. They are vital for building new or improved housing,
hospitals,...


DECISION MAKING ACROSS THE BUSINESS CYCLE

Case Studies
CIMA, the Chartered Institute of Management Accountants, is the world’s leading
body for management accountants. Management accountants can provide management
information and insights as...


STEERING THE ECONOMY

Case Studies
In providing an overview of the workings of the economy, this case study focuses
on the key role of HM Treasury in implementing Government...


FROM THE BUSINESS BLOG


12 BIGGEST CAR MYTHS (YOU WON’T BELIEVE THE LAST ONE)


Regardless of your level of experience when it comes to cars, there's always
room to...


WOOCOMMERCE WHATSAPP; THINGS TO KNOW


Are you a woocommerce store owner who wants to acquire more customers?
Woocommerce WhatsApp chat...


HOW TO MAKE A RESUME ONLINE FROM ZERO


Are you looking for a way on how to make a resume online from zero?...


THE BENEFITS OF CBD & CANNABINOID PRODUCTS – THE SCIENCE BEHIND IT


CBD is a term used for one of the most important and beneficial compounds
found...


4 KEY ADVANTAGES OF HIRING AN AGILE COACH FOR YOUR COMPANY


Every year, hundreds of thousands of businesses lose billions of dollars due to
a lack...


WHAT YOU NEED TO KNOW ABOUT THE ROI OF A COMMERCIAL SOLAR PANEL INSTALLATION:
FACTS AND FIGURES


For business enterprises looking into installing a commercial solar panel
system, the first factor they...


HOW TO KEEP YOUR START-UP CONNECTED


The virtual office has become a reality in post covid times. It is increasingly
being...


OUTSTAFFING VS. OUTSOURCING: ARE THERE ANY DIFFERENCES?


Highly qualified personnel are the core of every business. But not every company
can afford...


TEN GOLDEN RULES OF CUSTOMER SERVICE IN 2021


All of the customers have some basic needs that your company should be aware
of,...


IMPROVING YOUR SLEEP


There are a few key principles, supported by the evidence, to improve the amount
you...


WHAT NEW BUSINESSES SHOULD DO ABOUT DIGITAL MARKETING


Do you have a new business or brand and are struggling to get people to...


HOW & WHERE TO BUY DISCORD MEMBERS ONLINE


Are you looking for a way to increase your Discord server's members? One of
the...


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RECENT POSTS

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