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BRAND WORLD SUMMIT 2024


WE LIVE IN AN AGE OF NETWORKED ECONOMY WHERE BUSINESS PARADIGMS AND TRADITIONAL
NOTIONS OF MARKETING AND BRAND BUILDING ARE UNDER SCRUTINY, THOUGH THINK TANKS
AROUND THE WORLD HAVE EARMARKED THIS AS THE DECADE OF CMOS.


ALIA BHATT: SPARKLING 'ETERNAL SUNSHINE' BEYOND BOUNDARIES


FROM GROUNDBREAKING ROLES TO SHAPING GLOBAL FASHION TRENDS AS GUCCI'S FIRST
INDIAN AMBASSADOR, HER JOURNEY REDEFINES CROSS-BORDER INFLUENCE.


SHARK AWARDS 2024


GOOD MARKETERS OFTEN HAVE THE CHARACTERISTICS OF A SHARK INSIDE THEM: THEY ARE
COMPETITIVE, HAVE A SINGLE-MINDED FOCUS ON RESULTS, AND ARE INNOVATIVE TO THE
POINT WHERE NO ONE SEES THEM COMING.


ET RAJASTHAN AWARDS 2024


ENTRIES OPEN FOR GOVERNMENT | HEALTH | RETAIL | BFSI | REALTY | MARKETING |
TRAVEL | HOSPITALITY | AUTO | ENERGY

 *  * Exclusive
   
   
   D2CS GOING PHYGITAL - A BOON FOR MARKETERS?
   
    * Exclusive
   
   
   D2C BRANDS ARE ACCELERATING THEIR OFFLINE EXPANSION PLANS. HOWEVER, WINNING
   IN THE OFFLINE REALM IS NOT THE SAME AS WINNING IN THE DIGITAL SPACE. HOW ARE
   D2C BRANDS USING THEIR DIGITAL-FIRST KNOW-HOW TO GAIN AN EDGE OVER
   COMPETITORS AND UNLOCK TRANSFORMATIVE GROWTH OPPORTUNITIES?


 * ARE YOU INVITED TO THE MAD TEA-PARTY?
   
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 * IMITATING THE HUMAN INSIGHT
   
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 * THE NEXT FRONTIER IN UI/UX


 * INSIDE THE JURY ROOM: CANNES LIONS’24

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 * STAR SPORTS NETWORK ACQUIRES BROADCASTING RIGHTS FOR ESPORTS WORLD CUP 2024


 * SUSHMITA SEN CELEBRATES HER 'SECOND BIRTH DATE'


 * AMUL TO BE A PART OF INDIA’S JOURNEY: MD


 * WILD STONE CODE’S AD CHANGES MEN'S SUNSCREEN GAME 'SUNDAMENTALLY'


 * PREMIUM SNEAKER STAMPEDE SWEEPS INDIA OFF ITS FEET


 * NEERAJ CHOPRA DEMONSTRATES RESILIENCE AND 'ZIDD' IN NEW AD


 * ZOMATO GETS RS 9.5 CRORE TAX DEMAND, COMPANY TO APPEAL AGAINST ORDER


 * MOBILE PHONE EXPORTS: INDIA CAPTURES 50% SHARE OF FALL IN SHIPMENT FROM
   CHINA, VIETNAM


 * INDIA LIKELY TO OVERTAKE JAPAN TO BECOME 3RD LARGEST GLOBAL MARKET FOR SONY
   IN 2 YEARS


 * GEMINI AI ROLLS OUT IN GOOGLE MESSAGES

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 * THE ART OF ‘C’ING A BRAND STORY


 * WANT BETTER CUSTOMER CARE? EMBRACE AI


 * Q-COMMERCE IS THE SACHET-ISATION OF SHOPPING
   
    * Exclusive


 * ELECTIONS AND THE MEDIA: A SWING AWAY FROM TV?


 * FLAVOUR OF INNOVATION


 * DODGING THE BRAND POLICE


 * THE DARK HORSE IN THE ERA OF AI: THE NVIDIA STORY
   
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 * WHY BBDO’S JOSY PAUL CALLS ELON MUSK A ‘NEW-AGE PROPHET’


 * WHEN AGE-OLD WISDOM MEETS MODERN GUT: CANNES LIONS’24

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BUSINESS OF BRANDS


 * AMUL TO BE A PART OF INDIA’S JOURNEY: MD


 * ZOMATO GETS RS 9.5 CRORE TAX DEMAND, COMPANY TO APPEAL AGAINST ORDER


 * INDIA LIKELY TO OVERTAKE JAPAN TO BECOME 3RD LARGEST GLOBAL MARKET FOR SONY
   IN 2 YEARS

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