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Select Page
 * Services
   * All Services
   * Strategy & Planning
   * Corporate Branding
   * Digital Marketing
   * Advertising
   * Websites & Apps
   * SEO
   * Logo Design
   * Original Content Publishing
   * Sales & Marketing Automation
   * Video & Animation
   * Trade Shows
   * Print & Promo
 * Portfolio
 * About
 * Blog
 * Contact

MORE TIME FOR MEANINGFUL CONNECTIONS


SALES & MARKETING AUTOMATION

Leverage targeted communication to automatically connect with your audience and
deliver more qualified leads to your sales team.

If you already understand the concept but want to learn about the HubSpot CRM
platform, read our What is HubSpot article.


WHAT IS SALES & MARKETING AUTOMATION?




WHY MARKETING AUTOMATION?

Marketing automation is the implementation of software and technology to
automate specific sales and marketing tactics like capturing data, emailing new
prospects, and nurturing leads. With the customer’s behavior driving the
conversation, automation helps deliver value to your audience while building a
relationship of confidence and trust.


THE MAGIC OF MARKETING AUTOMATION

CAPTURE LEADS

Marketing automation identifies visitors to your website, gathers their
information (usually through a sign-up form), and initiates a conversation.

NURTURE RELATIONSHIPS

The system will automatically begin nurturing marketing qualified leads (MQLs),
usually through email campaigns, newsletters, or other content designed to offer
value.

DRIVE SALES

Once an MQL becomes a sales qualified lead (SQL), the automation system will
assist your sales team with lead insights, behavior tracking, and more to help
establish a relationship.

MEASURE ROI

Get quantifiable results on your marketing efforts with comprehensive campaign
analytics and exhaustive data on user behavior. Use this data to strategize and
identify the best investments to help your business grow.


MARKETING AUTOMATION BY THE NUMBERS

%


68% OF BUSINESSES USE AUTOMATION.

%


76% OF COMPANIES SEE ROI WITHIN A YEAR.

%


451% INCREASE IN QUALIFIED LEADS.

%


14.5% INCREASE IN SALES PRODUCTIVITY.


MARKETING AUTOMATION FEATURES

Sales and marketing automation platforms come with a bevy of features and tools
designed to help automate tedious and repetitive tasks. This gives you more time
to focus on connecting with qualified leads and providing value as they travel
through your sales funnel.

EMAIL AUTOMATION

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

VISITOR ID

BEHAVIOR TRACKING

LEAD SCORING

SALES NOTIFICATIONS

REPORTING DASHBOARDS

SALES ANALYTICS

WHAT TO EXPECT


OUR PROCESS, STEP BY STEP

Every marketing automation strategy should be unique to your brand, industry,
and (perhaps most importantly) your audience. We’ll work together to implement a
strategy designed to nurture connections with your audience and grow your
business.


IDENTIFY YOUR WHO

First, we identify your target audience and the tactics most likely to reach
them. We’ll also work with you to determine the best messaging to convey why
your products and services offer value and improve people’s lives.

1




STRATEGIZE

Next, it’s time to discuss the specific tactics to reach your audience and
accomplish your goals. Campaign goals and industry benchmarks will be how we
measure success and determine if revisions are needed later in the campaign.

2




BUILD CAMPAIGN

Now it’s time to build out the campaign. We’ll create landing pages, email
templates, videos, and gated content pieces outlined in the strategy. Every
piece will work together to reach, engage, and nurture any potential leads.

3




MONITOR AND OPTIMIZE

After the campaign launches, we’ll monitor the results and look for potential
areas to optimize. You will be able to access detailed reports through the
marketing automation platform. We also schedule reporting meetings to review the
results and discuss potential changes to messaging or tactics.

4



Marketing Automation Designed For You and Your Audience

Ready to get started with sales and marketing automation designed for your
business and targeted to connect with your audience? We’re ready to help.

Contact


© 2024 DVS Inc
 * 401 Hall St. SW Grand Rapids, MI 49503
   
 * 616-975-9911

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