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Contact Us



ALIGN SALES AND MARKETING WITH UNIFIED, DATA-BACKED TARGET ACCOUNTS

Unlock your customer data to build data-driven ideal customer profiles (ICPs) to
power your account-based GTM


HOW TO CREATE LEADS THAT CONVERT TO MORE SALES-ACCEPTED OPPORTUNITIES AND OPEN
PIPELINE?

ICP Segment Discovery


ICPs are often based on intuition and defined infrequently, neglecting valuable
customer data and Sales involvement.

Target Account Selection


Inaccurate segments lead to wasted GTM spend and challenges aligning marketing
programs and sales.

Operationalizing ICPs


Companies find it challenging to measure the effectiveness of their
account-based go-to-market strategies.




UNIFY SALES & MARKETING WITH A DATA-DRIVEN ICPS


UNLOCK YOUR BEST PERFORMING SEGMENTS WITH AI

Automate the research and analysis of your customer data to discover the
high-value segments to use in your target account go-to-market campaigns.


AI SEGMENTATION ENGINE

With a multidimensional analysis that leverages ML models, we unlock customer
insights and surface data-driven ICPs and their shared attributes.


CENTRALIZE GTM TARGET ACCOUNT LISTS

Boost ABM engagement and conversions while spending less. Build trust with sales
by aligning on the target accounts to focus your resources.


TARGET CRM ACCOUNT SELECTION

Improve target account selection accuracy with AlignICP's Fit Score and
look-alike models to identify top-performing segments. Reduce CRM data noise,
align sales, and power ABM campaigns with accounts that match your
best-performing ICP segments.


QUANTIFY YOUR ICP SEGMENT GTM

Quickly demonstrate the lift of campaign performance. Measure and optimize your
ABM campaign performance.


COMPREHENSIVE ABM GTM REPORTING

Continuously measure account-based GTM performance against historical benchmarks
and segment cohorts (ICP vs non-ICP). Assess segment conversion rates by stage
and more.




ICP-POWERED GTM VALUE

Focus your GTM teams on high-value target accounts while operationalizing key
business metrics like LTV, NRR, and CAC.


 *  ❶ ICP DISCOVERY
   
   Unlock ICP insights with our next-gen multidimensional ML analysis of
   customer data and business metrics.


 *  ❷ GTM TARGET ACCOUNT LIST
   
   Using ICP Segments, Sales and Marketing align on target segments, while
   AlignICP tags CRM accounts to unify the GTM.


 *  ❸ GTM EXECUTION
   
   Sales focuses outbound prospecting on ICP Segments, Marketing focuses DG and
   ABM on GTM. Sales incentives to help ensure focus.


 *  ❹ MEASURE ICP PERFORMANCE
   
   Track GTM execution and funnel performance at an ICP segment level to tune
   and optimize.


 *  ❺ BROAD ORGANIZATIONAL VALUE
   
   CS and Product can leverage ICP insights and GTM focus to prioritize product
   and customer support requests.


CROSS-FUNCTIONAL VALUE


MARKETING

 * Improved content
 * Focussed Demand Gen
 * Efficiency &  ROI


SALES

 * Better lead quality
 * Improved win rates
 * GTM alignment


REVOPS

 * Precision segments
 * Predictable & efficient growth
   
 * Aligned sales & marketing


WHAT OUR  CUSTOMERS
SAY ABOUT ALIGNICP

“Align was instrumental in helping us zero in on our best-fit customers, which
we are using to hone our demand campaigns, as well as identify adjacent markets
for growth.”

Bill Schneider
VP of Product Marketing at SheerID

“Align quantified the ICP trends that we were feeling within the business which
gave us more confidence in our overall strategy.”

Jacob Winkler
CMO at Brandlive
How can we help?
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