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Why this Vermont town is banning influencers and tourists from visiting its fall
foliage

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Culture & Trends


WHY THIS VERMONT TOWN IS BANNING INFLUENCERS AND TOURISTS FROM VISITING ITS FALL
FOLIAGE

The select board of Pomfret said an influx of tourism is "causing significant
safety, environmental, aesthetic, and quality of life issues."

Sleepy Hollow Farm in Vermont.Universal Images Group via Getty Images
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Sept. 26, 2023, 8:07 PM CEST
By Daysia Tolentino

A Vermont town known for its autumn foliage has closed its roads to the public
for the season, citing an overwhelming amount of influencer tourists.

The select board of Pomfret voted to close Cloudland Road and Barber Hill Road
to non-residents from Sept. 23 to Oct. 15. That also blocks access to the
popular Sleepy Hollow Farm, a private residence that many tourists try to visit.




"Foliage season traffic in this area has steadily increased during the last
several years, causing significant safety, environmental, aesthetic, and quality
of life issues," the select board wrote in a memo.

Sleepy Hollow Farm has been a hot destination for influencers looking to get the
perfect shot of fall foliage. Videos using the hashtag #sleepyhollowfarm have
been viewed over 800,000 times on TikTok. Meanwhile, thousands of photos of the
farm have been posted to Instagram.

Some TikTok videos from recent years showed crowds around the entrance to Sleepy
Hollow Farm, which had a “No Trespassing” sign. Despite the sign, one video
shows tourists entering the property to take pictures.


FEUD OVER FALL FOLIAGE AS LOCAL VERMONT RESIDENTS BAN LEAF PEEPERS

Sept. 19, 202302:59


The pursuit of idyllic fall photos has caused headaches for Pomfret residents.



Some people in the community created a GoFundMe campaign, titled "Save Cloudland
Road," to raise money for road closures and traffic enforcement during the fall
season.


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SLAYINGS SUSPECT

"Over the past several years, Cloudland Road (and the small roads leading to
Cloudland Road) have experienced an unprecedented surge in Instagram and
TikTok-fueled tourist 'influencers,' who earn money from sponsors and have
monetized and turned a private home on Cloudland Road into a social media photo
destination," the GoFundMe description reads.



The campaign, which has raised almost $15,000, also claimed that influencers
visiting the town "damaged roads, had accidents, required towing out of ditches,
trampled gardens, defecated on private property, parked in fields and driveways,
and verbally assaulted residents."

A person who donated wrote in the comments, "I hope you home returns to being
one and not an instagram destination."

A Pomfret resident suggested that tourists looking for picturesque foliage
travel elsewhere.

“You can just drive up [Interstate] 89, which is our north-south throughway, and
have a beautiful drive,” Beth Finlayson told TODAY.com.


Daysia Tolentino

Daysia Tolentino is a culture and trends reporter for NBC News.



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