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Product-led Hub


 * Why product led
 * Topics
   * Product teams
   * Marketing teams
   * Customer success teams
   * IT teams
   * Digital transformation
 * Tools
   * The course
   * The report
   * The book
   * The workshop
   * Video series

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PRODUCT-LED HUB

Resources and insights to accelerate your product-led journey


GET PRODUCT-LED CERTIFIED

Becoming product led is a journey, but it can all start with you. Sign up for
the Product-led Certification Course to deepen your understanding of product-led
strategies and how to apply them at your organization.

Get started ->


GET STARTED ON YOUR PRODUCT-LED JOURNEY

Being product led is a team effort. Explore strategies for becoming product led
throughout your business, starting with these three functional areas. More
role-specific insights are coming soon—subscribe to our newsletter to be the
first to hear about them.

PRODUCT TEAMS

MARKETING TEAMS

CUSTOMER SUCCESS TEAMS

IT TEAMS


THE PRODUCT-LED WAY TO DIGITAL TRANSFORMATION



Successful digital transformations hinge on optimizing your customer and
employee experience. Learn how a product-led approach can help you do both.

Read more ->

GET PRODUCT-LED UPDATES BY EMAIL

Subscribe to our newsletter for regular updates and new resources to guide you
on your product-led journey.

Subscribe


WHAT IS A PRODUCT-LED COMPANY?

Product-led companies put product at the center of their customer experience and
business strategy. They use their products as channels through which to engage
with users, acquire new customers, boost sales and expansion, and drive
efficient growth at scale. By focusing on the product experience itself, these
companies deliver better experiences—all while reaping internal benefits like
more focused and data-driven development, improved product and feature adoption,
higher customer retention and user productivity, and reduced operational waste.
Here’s how they do it:

PRODUCT-LED COMPANIES ALIGN AROUND 
THE PRODUCT

Make the product experience the driving force 
behind every function throughout
the business.

Read more ->

PRODUCT-LED COMPANIES MAKE DECISIONS WITH DATA OVER GUT FEEL

Use data to understand exactly what’s happening inside the product to
continually improve and iterate.

Read more ->

PRODUCT-LED COMPANIES USE PRODUCT AS A MARKETING CHANNEL

Communicate with users within the product and offer freemium experiences to
drive expansion.

Read more ->

PRODUCT-LED COMPANIES HAVE AMAZING ONBOARDING

Create scalable in-product training and enablement programs that help users
learn more efficiently.

Read more ->

PRODUCT-LED COMPANIES HELP USERS HELP THEMSELVES

Make support resources readily available within the product so users can find
solutions whenever they need them.

Read more ->

PRODUCT-LED COMPANIES COLLECT FEEDBACK AND COMMUNICATE BACK

Create scalable, two-way feedback processes to help inform your roadmap and
innovation strategy.

Read more ->


THE RISE OF THE PRODUCT-LED ORGANIZATION

Todd Olson explains how product-led companies do things differently, and why
going product led builds competitive advantage.


BUILD YOUR PRODUCT-LED SKILL SET


GET CERTIFIED: PRODUCT-LED CERTIFICATION COURSE

Deepen your understanding of product-led strategies and how to apply them at
your organization.




GET THE REPORT: THE BUSINESS VALUE OF BEING PRODUCT LED

See the quantifiable impact product-led tools and tactics could have on your
business’ bottom line.




READ THE BOOK: THE PRODUCT-LED ORGANIZATION

Find out what sets a product-led company apart, and learn proven strategies for
building your own.




GET THE DIGITAL WORKSHOP: THE PRODUCT-LED ORGANIZATION

Run hands-on exercises with your team to start putting product-led strategies
into action.




WATCH THE VIDEOS: THE PRODUCT-LED VIDEO SERIES

Hear directly from industry experts and see how product-led strategies are
changing the way we work.




PENDO HELPS COMPANIES LIKE YOURS BECOME PRODUCT LED

Let us show you how

Try Pendo Free Request a Demo

We love great products

Let us show you how we can help improve yours.

Try Pendo Free

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