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1. Home
2. Redação
3. Intertextualidade
4. Hipertexto
HIPERTEXTO
O hipertexto, conceito popularmente associado às tecnologias da informação, é,
sobretudo, um tipo dinâmico e interativo de intertextualidade.
O conceito de hipertexto é comumente associado à informática, ambiente que
possibilitou maior dinamismo no acesso à informação
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Antigamente, uma das alternativas mais utilizadas pelos estudantes para estudar
era consultar enciclopédias: quem não tinha uma em casa (o que era quase uma
ostentação), precisava correr para uma biblioteca. Acessávamos um verbete e
imediatamente entrávamos em contato com a informação procurada. Àquela época,
nos primórdios da informática e da internet, o hipertexto fazia-se presente nas
páginas de um livro, ganhando forma no papel impresso. Como poderíamos imaginar
que, anos mais tarde, a informação estaria disponível em um simples toque na
tela de cristal líquido ou no clicar de um mouse?
Substituímos o papel pela informação não física presente em nuvens de elétrons.
É nessa imaterialidade que o conceito de hipertexto encontrou o meio de vida
ideal, pois nunca antes na história fez tanto sentido falar em dinamismo
comunicacional. O hipertexto é uma espécie de texto maior formado por vários
outros elementos textuais, o que permite múltiplas leituras em diferentes
direções. Quando você acessa um artigo na internet e clica em hiperlinks
disponíveis no corpo do texto, você está construindo uma rede de informações com
acesso ilimitado a outros textos de forma instantânea.
Os links e hiperlinks permitem que o leitor realize livremente um caminho
virtual em busca das informações de que precisa, tudo feito de maneira prática e
cômoda, sem que seja necessário sair de casa para consultar, por exemplo, livros
em uma biblioteca. A origem do termo hipertexto surgiu na década de 60, seu
criador foi Theodor H. Nelson — filósofo, sociólogo e pioneiro da Tecnologia da
Informação. Ele definiu o conceito de hipertexto como “escritas associadas não
sequenciais, conexões possíveis de se seguir, oportunidades de leitura em
diferentes direções”. Ao lermos sua definição, fica difícil imaginar que ele não
estava se referindo à internet, mas sim a um tipo de texto eletrônico criado
através de uma tecnologia radicalmente nova. Nelson foi um visionário, já que
nos anos 60 a internet não era sequer uma possibilidade!
Não pare agora... Tem mais depois da publicidade ;)
Ted Nelson é um filósofo e sociólogo estadunidense, pioneiro da Tecnologia da
Informação e inventor dos termos hipertexto e hipermídia
Se antes a noção de hipertexto já existia, presente nas notas de rodapé, nos
dicionários e nos verbetes de enciclopédia, com o advento da internet, ela foi
popularizada. Contudo, não devemos associar a ideia de hipertexto apenas ao
ambiente virtual, uma vez que é uma forma organizacional encontrada também no
papel, embora seja mais dinâmico e facilmente realizável nos textos virtuais.
Apesar de ser difícil dissociar o hipertexto da informática, devemos entendê-lo,
antes de mais nada, como um tipo de intertextualidade que está intrinsecamente
ligado à evolução dos modos de leitura e organização da escrita, área que diz
respeito à linguística textual. Esse processo de escrita/leitura não linear e
não hierarquizado comprova o fato de que a relação entre o texto e os leitores
passou por diversas modificações ao longo da história. Somos constantemente
apresentados a uma infinidade de suportes que, consequentemente, oferecem-nos
uma infinidade de leituras possíveis, o que apenas contribui com a nossa
incessante vontade de conhecer.
Por Luana Castro
Graduada em Letras
Escrito por: Luana Castro Alves Perez Escritor oficial Brasil Escola
Gostaria de fazer a referência deste texto em um trabalho escolar ou acadêmico?
Veja:
PEREZ, Luana Castro Alves. "Hipertexto"; Brasil Escola. Disponível em:
https://brasilescola.uol.com.br/redacao/hipertexto.htm. Acesso em 27 de
fevereiro de 2024.
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LISTA DE EXERCÍCIOS
--------------------------------------------------------------------------------
Exercício 1
Ver Todos
ENEM 2011
O HIPERTEXTO REFERE-SE À ESCRITURA ELETRÔNICA NÃO SEQUENCIAL E NÃO LINEAR, QUE
SE BIFURCA E PERMITE AO LEITOR O ACESSO A UM NÚMERO PRATICAMENTE ILIMITADO DE
OUTROS TEXTOS A PARTIR DE ESCOLHAS LOCAIS E SUCESSIVAS, EM TEMPO REAL. ASSIM, O
LEITOR TEM CONDIÇÕES DE DEFINIR INTERATIVAMENTE O FLUXO DE SUA LEITURA A PARTIR
DE ASSUNTOS TRATADOS NO TEXTO SEM SE PRENDER A UMA SEQUÊNCIA FIXA OU A TÓPICOS
ESTABELECIDOS POR UM AUTOR. TRATA-SE DE UMA FORMA DE ESTRUTURAÇÃO TEXTUAL QUE
FAZ DO LEITOR SIMULTANEAMENTE COAUTOR DO TEXTO FINAL. O HIPERTEXTO SE
CARACTERIZA, POIS, COMO UM PROCESSO DE ESCRITURA/LEITURA ELETRÔNICA
MULTILINEARIZADO, MULTISEQUENCIAL E INDETERMINADO, REALIZADO EM UM NOVO ESPAÇO
DE ESCRITA. ASSIM, AO PERMITIR VÁRIOS NÍVEIS DE TRATAMENTO DE UM TEMA, O
HIPERTEXTO OFERECE A POSSIBILIDADE DE MÚLTIPLOS GRAUS DE PROFUNDIDADE
SIMULTANEAMENTE, JÁ QUE NÃO TEM SEQUÊNCIA DEFINIDA, MAS LIGA TEXTOS NÃO
NECESSARIAMENTE CORRELACIONADOS.
MARCUSCHI, L. A. DISPONÍVEL EM HTTP://WWW.PUCSP.BR. ACESSO EM: 29 JUN. 2011.
O COMPUTADOR MUDOU NOSSA MANEIRA DE LER E ESCREVER, E O HIPERTEXTO PODE SER
CONSIDERADO COMO UM NOVO ESPAÇO DE ESCRITA E LEITURA. DEFINIDO COMO UM CONJUNTO
DE BLOCOS AUTÔNOMOS DE TEXTO, APRESENTADO EM MEIO ELETRÔNICO COMPUTADORIZADO E
NO QUAL HÁ REMISSÕES ASSOCIANDO ENTRE SI DIVERSOS ELEMENTOS, O HIPERTEXTO
A) É UMA ESTRATÉGIA QUE, AO POSSIBILITAR CAMINHOS TOTALMENTE ABERTOS,
DESFAVORECE O LEITOR, AO CONFUNDIR OS CONCEITOS CRISTALIZADOS TRADICIONALMENTE.
B) É UMA FORMA ARTIFICIAL QUE, AO POSSIBILITAR CAMINHOS TOTALMENTE ABERTOS,
DESFAVORECE O LEITOR, AO CONFUNDIR OS CONCEITOS CRISTALIZADOS TRADICIONALMENTE.
C) EXIGE DO LEITOR UM MAIOR GRAU DE CONHECIMENTOS PRÉVIOS, POR ISSO DEVE SER
EVITADO PELOS ESTUDANTES NAS SUAS PESQUISAS ESCOLARES.
D) FACILITA A PESQUISA, POIS PROPORCIONA UMA INFORMAÇÃO ESPECÍFICA, SEGURA E
VERDADEIRA EM QUALQUER SITE DE BUSCA OU BLOG OFERECIDOS NA INTERNET.
E) POSSIBILITA AO LEITOR ESCOLHER SEU PRÓPRIO PERCURSO DE LEITURA, SEM SEGUIR
SEQUÊNCIA PREDETERMINADA, CONSTITUINDO-SE EM ATIVIDADE MAIS COLETIVA E
COLABORATIVA.
Exercício 2
Ver Todos
ENEM - 2013
O HIPERTEXTO PERMITE — OU, DE CERTO MODO, EM ALGUNS CASOS, ATÉ MESMO EXIGE — A
PARTICIPAÇÃO DE DIVERSOS AUTORES NA SUA CONSTRUÇÃO, A REDEFINIÇÃO DOS PAPÉIS DE
AUTOR E LEITOR E A REVISÃO DOS MODELOS TRADICIONAIS DE LEITURA E DE ESCRITA. POR
SEU ENORME POTENCIAL PARA SE ESTABELECEREM CONEXÕES, ELE FACILITA O
DESENVOLVIMENTO DE TRABALHOS COLETIVAMENTE, O ESTABELECIMENTO DA COMUNICAÇÃO E A
AQUISIÇÃO DE INFORMAÇÃO DE MANEIRA COOPERATIVA.
EMBORA HAJA QUEM IDENTIFIQUE O HIPERTEXTO EXCLUSIVAMENTE COM OS TEXTOS
ELETRÔNICOS, PRODUZIDOS EM DETERMINADO TIPO DE MEIO OU DE TECNOLOGIA, ELE NÃO
DEVE SER LIMITADO A ISSO, JÁ QUE CONSISTE NUMA FORMA ORGANIZACIONAL QUE TANTO
PODE SER CONCEBIDA PARA O PAPEL COMO PARA OS AMBIENTES DIGITAIS. É CLARO QUE O
TEXTO VIRTUAL PERMITE CONCRETIZAR CERTOS ASPECTOS QUE, NO PAPEL, SÃO
PRATICAMENTE INVIÁVEIS: A CONEXÃO IMEDIATA, A COMPARAÇÃO DE TRECHOS DE TEXTOS NA
MESMA TELA, O “MERGULHO” NOS DIVERSOS APROFUNDAMENTOS DE UM TEMA, COMO SE O
TEXTO TIVESSE CAMADAS, DIMENSÕES OU PLANOS.
RAMAL, A. C. EDUCAÇÃO NA CIBERCULTURA: HIPERTEXTUALIDADE, LEITURA, ESCRITA E
APRENDIZAGEM.
PORTO ALEGRE: ARTMED, 2002.
CONSIDERANDO-SE A LINGUAGEM ESPECÍFICA DE CADA SISTEMA DE COMUNICAÇÃO, COMO
RÁDIO, JORNAL, TV, INTERNET, SEGUNDO O TEXTO, A HIPERTEXTUALIDADE CONFIGURA-SE
COMO UM (A)
A) ELEMENTO ORIGINÁRIO DOS TEXTOS ELETRÔNICOS.
B) CONEXÃO IMEDIATA E REDUZIDA AO TEXTO DIGITAL.
C) NOVO MODO DE LEITURA E DE ORGANIZAÇÃO DA ESCRITA.
D) ESTRATÉGIA DE MANUTENÇÃO DO PAPEL DO LEITOR COM PERFIL DEFINIDO.
E) MODELO DE LEITURA BASEADO NAS INFORMAÇÕES DA SUPERFÍCIE DO TEXTO.
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Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.
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LINK DIFFERENT DEVICES
help_outline
In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).
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IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY
help_outline
Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.
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USE PRECISE GEOLOCATION DATA
With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.
View details
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CONFIRM OUR VENDORS
Vendors can use your data to provide services. Declining a vendor can stop them
from using the data you shared.
TCF vendors
help_outline
EXPONENTIAL INTERACTIVE, INC D/B/A VDX.TV
Cookie duration: 90 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles,
Browsing and interaction data, IP addresses, Privacy choices, Device
identifiers, Non-precise location data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
ROQ.AD GMBH
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, Precise location
data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
ADMAXIM LIMITED
Cookie duration: 30 (days).
Data collected and processed: Probabilistic identifiers, Browsing and
interaction data, IP addresses
more
Cookie duration resets each session.
View details | Privacy policylaunch
Consent
INDEX EXCHANGE INC.
Cookie duration: 395 (days).
Data collected and processed: Device characteristics, IP addresses, Privacy
choices, Device identifiers, Non-precise location data, Precise location data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
QUANTCAST
Cookie duration: 396 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, User-provided data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
BEESWAXIO CORPORATION
Cookie duration: 395 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Browsing and interaction data, IP addresses, Privacy choices, Device
identifiers, Non-precise location data, Precise location data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
SOVRN, INC.
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Users’ profiles, Browsing
and interaction data, IP addresses, Privacy choices, Non-precise location data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
ADIKTEEV
Doesn't use cookies.
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, IP addresses, Device
identifiers, Non-precise location data
more
Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
RTB HOUSE S.A.
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Users’ profiles, Browsing
and interaction data, IP addresses, Privacy choices, Device identifiers,
Non-precise location data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
THE UK TRADE DESK LTD
Cookie duration: 3629 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, Precise location data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
ADMETRICS GMBH
Doesn't use cookies.
Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Privacy choices
more
View details | Privacy policylaunch
Consent
NEXXEN INC.
Cookie duration: 180 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
EPSILON
Cookie duration: 184 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, User-provided data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
YAHOO EMEA LIMITED
Cookie duration: 397 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, Precise location data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
ADVENTORI SAS
Cookie duration: 90 (days).
Data collected and processed: Probabilistic identifiers, Browsing and
interaction data, IP addresses, Device identifiers, Non-precise location data,
User-provided data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
TRIPLELIFT, INC.
Cookie duration: 90 (days).
Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, Precise location
data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
XANDR, INC.
Cookie duration: 90 (days).
Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, Precise location
data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
NEORY GMBH
Cookie duration: 90 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, User-provided data
more
Cookie duration resets each session.
View details | Privacy policylaunch
Consent
NEXXEN GROUP LLC
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, IP addresses, Privacy choices, Device identifiers, Non-precise
location data
more
Cookie duration resets each session.
View details | Privacy policylaunch
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NEURAL.ONE
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Browsing and interaction data, IP addresses, Privacy choices, Non-precise
location data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
ADITION (VIRTUAL MINDS GMBH)
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, Precise location data,
User-provided data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
ACTIVE AGENT (VIRTUAL MINDS GMBH)
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, Precise location data,
User-provided data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
TABOOLA EUROPE LIMITED
Cookie duration: 366 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
EQUATIV
Cookie duration: 396 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, Precise location data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
ADFORM A/S
Cookie duration: 1 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, User-provided data
more
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
MAGNITE, INC.
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Browsing and interaction data, IP addresses, Privacy choices, Device
identifiers, Non-precise location data, Precise location data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
RATEGAIN ADARA INC
Cookie duration: 730 (days).
Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, User-provided
data
more
View details | Storage details | Privacy policylaunch
Consent
SIFT MEDIA, INC
Doesn't use cookies.
Data collected and processed: Device characteristics, IP addresses, Device
identifiers, Non-precise location data, Precise location data
more
View details | Privacy policylaunch
Consent
RAKUTEN MARKETING LLC
Cookie duration: 730 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, User-provided data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
LUMEN RESEARCH LIMITED
Doesn't use cookies.
Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Non-precise location data
more
View details | Privacy policylaunch
Legitimate interesthelp_outline
AMAZON AD SERVER
Cookie duration: 396 (days).
Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
OPENX
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
YIELDLAB (VIRTUAL MINDS GMBH)
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Users’ profiles, Browsing
and interaction data, IP addresses, Privacy choices, Device identifiers,
Non-precise location data, Precise location data, User-provided data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
ROKU ADVERTISING SERVICES
Cookie duration: 396 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, Precise location data, User-provided data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
SIMPLIFI HOLDINGS LLC
Cookie duration: 366 (days).
Data collected and processed: IP addresses, Device identifiers, Precise location
data
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
PUBMATIC, INC
Cookie duration: 90 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, Precise location data, User-provided data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
COMSCORE B.V.
Cookie duration: 720 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, User-provided data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
FLASHTALKING
Cookie duration: 730 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data
more
View details | Privacy policylaunch
Consent
PULSEPOINT, INC.
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, IP addresses, Device
identifiers
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
SMAATO, INC.
Cookie duration: 21 (days).
Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, Precise location
data, User-provided data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
SEMASIO GMBH
Cookie duration: 366 (days).
Data collected and processed: Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
CRIMTAN HOLDINGS LIMITED
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, Precise location data, User-provided data
more
Cookie duration resets each session.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
GENIUS SPORTS UK LIMITED
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
CRITEO SA
Cookie duration: 390 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
ADLOOX SA
Doesn't use cookies.
Data collected and processed: Device characteristics, Probabilistic identifiers,
Browsing and interaction data, IP addresses, Device identifiers, Non-precise
location data
more
Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
BLIS GLOBAL LIMITED
Cookie duration: 400 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, Precise location data, User-provided data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
LOTAME SOLUTIONS, INC
Cookie duration: 274 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, User-provided data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
LIVERAMP
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Authentication-derived
identifiers, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
GROUPM UK LIMITED
Cookie duration: 395 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, Precise location
data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
LOOPME LIMITED
Cookie duration: 90 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, Precise location data,
User-provided data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
DYNATA LLC
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, User-provided
data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
ASK LOCALA
Doesn't use cookies.
Data collected and processed: Device characteristics, IP addresses, Privacy
choices, Device identifiers, Non-precise location data, Precise location data
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
NEAR INTELLIGENCE
Doesn't use cookies.
Data collected and processed: Device characteristics, Users’ profiles, Browsing
and interaction data, IP addresses, Privacy choices, Device identifiers,
Non-precise location data, Precise location data
more
Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
DOUBLEVERIFY INC.
Doesn't use cookies.
Data collected and processed: Device characteristics, Probabilistic identifiers,
Browsing and interaction data, IP addresses, Privacy choices, Non-precise
location data
more
View details | Privacy policylaunch
Legitimate interesthelp_outline
BIDSWITCH GMBH
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, Precise location
data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
IPONWEB GMBH
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Authentication-derived
identifiers, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, User-provided data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
NEXTROLL, INC.
Cookie duration: 183 (days).
Data collected and processed: Device characteristics, Users’ profiles, Browsing
and interaction data, IP addresses, Privacy choices, Device identifiers,
Non-precise location data, User-provided data
more
Cookie duration resets each session.
View details | Privacy policylaunch
Consent
TEADS FRANCE SAS
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
STRÖER SSP GMBH (SSP)
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
OS DATA SOLUTIONS GMBH & CO. KG
Cookie duration: 90 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, User-provided data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
PERMODO GMBH
Doesn't use cookies.
Data collected and processed: Device characteristics, Users’ profiles, Browsing
and interaction data, IP addresses, Privacy choices, Device identifiers,
Non-precise location data
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
PLATFORM161 B.V.
Cookie duration: 396 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, Precise location data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
ADACADO TECHNOLOGIES INC. (DBA ADACADO)
Cookie duration: 365 (days).
Data collected and processed: Browsing and interaction data, IP addresses,
Privacy choices, Non-precise location data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
BASIS GLOBAL TECHNOLOGIES, INC.
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, Precise location
data
more
Cookie duration resets each session.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
SEEDTAG ADVERTISING S.L
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
SMADEX, S.L.U.
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, IP addresses, Privacy choices, Device identifiers, Non-precise
location data, User-provided data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
BOMBORA INC.
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Device identifiers, Non-precise location data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
EASYMEDIA GMBH
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, Precise location data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
REMERGE GMBH
Doesn't use cookies.
Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Device identifiers, Non-precise location data
more
Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
ADVANCED STORE GMBH
Cookie duration: 365 (days).
Data collected and processed: Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
MAGNITE CTV, INC.
Cookie duration: 366 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Browsing and interaction data, IP addresses, Privacy choices, Device
identifiers, Non-precise location data, Precise location data
more
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
DELTA PROJECTS AB
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, Precise location data, User-provided data
more
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
USEMAX ADVERTISEMENT (EMEGO GMBH)
Cookie duration: 365 (days).
Data collected and processed: Users’ profiles
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
EMETRIQ GMBH
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, User-provided data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
PUBLICIS MEDIA GMBH
Cookie duration: 1825 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, User-provided data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
M.D. PRIMIS TECHNOLOGIES LTD.
Cookie duration: 25 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Browsing and interaction data, IP addresses, Privacy choices, Device
identifiers, Non-precise location data, User-provided data
more
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
ONETAG LIMITED
Cookie duration: 396 (days).
Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
CLOUD TECHNOLOGIES S.A.
Cookie duration: 365 (days).
Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data
more
Cookie duration resets each session.
View details | Privacy policylaunch
Consent
SMARTOLOGY LIMITED
Doesn't use cookies.
Data collected and processed: IP addresses
more
Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
IMPROVE DIGITAL
Cookie duration: 90 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, Precise location data, User-provided data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
DT EXCHANGE (FYBER MONETIZATION LTD.)
Doesn't use cookies.
Data collected and processed: Device characteristics, IP addresses, Privacy
choices, Device identifiers
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
ADOBE ADVERTISING CLOUD
Cookie duration: 365 (days).
Data collected and processed: Authentication-derived identifiers, IP addresses,
Privacy choices, Device identifiers
more
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
BANNERFLOW AB
Cookie duration: 366 (days).
Data collected and processed: Device characteristics, IP addresses, Privacy
choices, Non-precise location data
more
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
TABMO SAS
Doesn't use cookies.
Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, Precise location data,
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Uses other forms of storage.
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INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)
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WIZALY
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identifiers, Browsing and interaction data, IP addresses, Privacy choices,
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WEBORAMA
Cookie duration: 393 (days).
Data collected and processed: Device characteristics, Probabilistic identifiers,
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SPRINGSERVE, LLC
Cookie duration: 364 (days).
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JIVOX CORPORATION
Cookie duration: 30 (days).
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addresses, Privacy choices, Device identifiers, Non-precise location data,
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Cookie duration resets each session.
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SAGE+ARCHER BV
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ON DEVICE RESEARCH LIMITED
Cookie duration: 30 (days).
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data, IP addresses, Device identifiers, Non-precise location data, Precise
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ROCKABOX MEDIA LTD
Doesn't use cookies.
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MOBFOX US LLC
Cookie duration: 14 (days).
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EXACTAG GMBH
Cookie duration: 180 (days).
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CELTRA INC.
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MAINADV SRL
Cookie duration: 30 (days).
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Uses other forms of storage.
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GEMIUS SA
Cookie duration: 1825 (days).
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INMOBI PTE LTD
Doesn't use cookies.
Data collected and processed: Device characteristics, Probabilistic identifiers,
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THE KANTAR GROUP LIMITED
Cookie duration: 914 (days).
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NIELSEN MEDIA RESEARCH LTD.
Cookie duration: 120 (days).
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SOLOCAL SA
Cookie duration: 396 (days).
Data collected and processed: Device characteristics, Users’ profiles, Browsing
and interaction data, IP addresses, Privacy choices, Device identifiers,
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Cookie duration resets each session. Uses other forms of storage.
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PIXALATE, INC.
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ORACLE ADVERTISING
Cookie duration: 180 (days).
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NUMBERLY
Cookie duration: 180 (days).
Data collected and processed: Device characteristics, Users’ profiles,
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data
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Cookie duration resets each session.
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AUDIENCEPROJECT APS
Cookie duration: 365 (days).
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data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, User-provided data
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DEMANDBASE, INC.
Cookie duration: 730 (days).
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EFFILIATION / EFFINITY
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SEENTHIS AB
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COMMANDERS ACT
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TRAVEL AUDIENCE GMBH
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HUMAN
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ADLUDIO LTD.
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BLENDEE SRL
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INNOVID LLC
Cookie duration: 90 (days).
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PAPIRFLY AS
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NEUSTAR, INC., A TRANSUNION COMPANY
Cookie duration: 365 (days).
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VERVE GROUP EUROPE GMBH
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OTTO (GMBH & CO KG)
Cookie duration: 365 (days).
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ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM
Cookie duration: 180 (days).
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LOCALSENSOR B.V.
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ONLINE SOLUTION
Cookie duration: 365 (days).
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RELAY42 NETHERLANDS B.V.
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GP ONE GMBH
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THE MEDIAGRID INC.
Cookie duration: 365 (days).
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MINDTAKE RESEARCH GMBH
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CINT AB
Cookie duration: 730 (days).
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GOOGLE ADVERTISING PRODUCTS
Cookie duration: 396 (days).
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GFK GMBH
Cookie duration: 730 (days).
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REVJET
Cookie duration: 730 (days).
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PROTECTED MEDIA LTD
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CLINCH LABS LTD
Cookie duration: 730 (days).
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ORACLE DATA CLOUD - MOAT
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HEARTS AND SCIENCE MÜNCHEN GMBH
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AMAZON ADVERTISING
Cookie duration: 396 (days).
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MOLOCO, INC.
Cookie duration: 730 (days).
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NIELSEN INTERNATIONAL SA
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ADTRIBA GMBH
Cookie duration: 730 (days).
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OBJECTIVE PARTNERS BV
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ENSIGHTEN
Cookie duration: 1825 (days).
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EBAY INC
Cookie duration: 90 (days).
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HURRA COMMUNICATIONS GMBH
Cookie duration: 366 (days).
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