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 * About
   * Our Team
   * Careers
 * Approach
   * Services
     * Naming
     * Identity & Design
     * Brand Strategy
     * Research & Insights
     * Launch
   * Our i4 Methodology
   * Regulatory Division
   * Who We Work With
   * Businesses
   * Consumer Brands
   * Healthcare Brands
     * Healthcare
     * Pharmaceutical
     * Nonproprietary Naming Portal
 * Work
 * Knowledge
 * News
 * Get in Touch





WE ARE THE




We're a brand creation agency that blends global firepower and intelligence with
the soul of a fiercely independent agency to build smart brands and
relationships that are made for more.


WE’VE GOT THIS
DOWN TO A SCIENCE.



Infused with creativity.
Your company or product doesn’t just need a brand developed. You need a
fact-based, custom-curated strategy that’s delivered success stories for some of
the biggest brands in the world.

Our signature i4 Methodology is how we build smarter brands.

LEARN MORE





“It was an absolute pleasure working with the team from Brandsymbol. Their
systematic yet creative approach to naming convinced our team to operate outside
of our comfort zone and evaluate options we would have never come up with on our
own. It was exactly what the project needed to push us into break-through
territory.”

TOYOTA

“Brandsymbol is an extremely organized, dedicated team of players who know how
to get the job done! They can rally together and roll up their sleeves to do
whatever it takes. Brandsymbol is a great asset to any organization, strategic
and action oriented.”

SUN PHARMA

"Brandsymbol has played an important role in helping to define the future
direction of some of our most significant digital brands. Their methodologies
and insights uncovered novel ideas and approaches, which will provide additional
value for our customers and further differentiate us in the market."

BASF

 * 1
 * 2
 * 3


THE PROOF IS IN THE PROCESS.

We’ve helped visionary brands achieve extraordinary results.

Previous
RELYVRIO & ALBRIOZA | Pharma


ETHIZIA™

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 * Healthcare Brands
 * Business Brands
 * Consumer Brands


EXPERTS WHO HAVE WALKED THE WALK.

275+ JUST A FEW

Years of ExperienceGray Hairs

60+ 31

ProfessionalsDog Parents

34 53

Languages SpokenCountries Visited

22 91

Global Naming Team MembersAdvanced Degrees and Certifications

16 68

Countries RepresentedMusical Instruments Learned

Our team, led by awarded industry veterans, consists of branding specialists,
designers, strategists, researchers, marketers, licensed pharmacists, and legal
professionals from all over the globe, each embodying our core principle of
Authentic Intelligence. Deep down, we’re a people agency that builds smart
brands.

ABOUT US

 



3 QUESTIONS TO ASK WHEN SELECTING A BRAND NAMING AGENCY

March 15, 2021


BRANDSYMBOL IS THE RIGHT AGENCY FOR YOU.

A good project begins by having the right team. The best agency teams are
immersive, adaptive, and client-focused. They’re backed by veteran executives
who are involved from beginning to end as well as expert project managers with
the right tools to manage resources and timelines

LEARN MORE ABOUT WHAT WE CAN DO

Q.

Not quite. See the correct answer below.

That’s correct, brand expert. You know your stuff.

WHAT IS A BRANDED HOUSE?

A.
HGTV show Brand architecture system Type of Wordmark Form of Neologism
Next Question >
Q.

Not quite. See the correct answer below.

That’s correct, brand expert. You know your stuff.

WHAT IS A MASTER BRAND?

A.
The top brand of the year Brand value proposition An anchoring brand name Brand
superhero
Next Question >
Q.

Not quite. See the correct answer below.

That’s correct, brand expert. You know your stuff.

WHAT IS AN ASYMMETRIC BRAND STRATEGY?

A.
A flexible brand strategy that utilizes both the master brand and product brands
Form of logo design Brand development time management system SEO tactic
Learn More


BRAND NEW THINKING:


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March 15, 2021

INCORPORATING EXECUTIVE AND EXTENDED TEAMS INTO THE NAMING PROCESS

February 14, 2019

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 * About
   * Our Team
   * Careers
 * Approach
   * Services
     * Naming
     * Identity & Design
     * Brand Strategy
     * Research & Insights
     * Launch
   * Our i4 Methodology
   * Regulatory Division
   * Who We Work With
   * Businesses
   * Consumer Brands
   * Healthcare Brands
     * Healthcare
     * Pharmaceutical
     * Nonproprietary Naming Portal
 * Work
 * Knowledge
 * News
 * Get in Touch

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