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Text Content

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.us
Liefern nach Deutschland

Alle
Wähle die Kategorie aus, in der du suchen möchtest. Alle Kategorien Automobil
Baby Bücher Computer Damenmode Elektronik Filme und Fernsehen Gepäck Gesundheit
& Haushalt Haustierbedarf Heim und Küche Herrenmode Industriell und
Wissenschaftlich Kindle-Shop Kunst und Handwerk Mode für Jungen Mode für Mädchen
Musik, CDs & Vinyl Musik-Downloads Prime Video Sales & Angebote Schönheit &
Körperpflege Software Spielzeug und Spiele Sport und Freizeit Videospiele
Werkzeug & Heimwerken

Suche Amazon


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SELL WITH AMAZON

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Sign up*




CREATE AN AMAZON SELLER ACCOUNT


SIGN UP*


Get 10% back on your first
$50,000 in branded sales





MORE THAN 70% OF AMAZON SELLERS GENERATE THEIR FIRST SALE IN LESS THAN 60 DAYS.1


New Seller Incentives



GET STARTED WITH $50,000 IN INCENTIVES

Ready to sell with Amazon? As a new seller, you can take advantage of a series
of incentives.
10% back on your first $50,000 in branded sales, then 5% back through your first
year until you reach $1,000,000
$100 off shipments into the Amazon fulfillment network using the Amazon
Partnered Carrier program
Free storage and customer returns with auto-enrollment in the FBA New Selection
program
$50 credit to create Sponsored Products or Sponsored Brands ads
See all incentives


WHY CREATE AN AMAZON SELLING ACCOUNT?

There are endless reasons to sell with Amazon. Here are just a few.
Sell in a store more customers trust
The Amazon brand can help you attract and reach more customers. We were ranked
the most trusted brand by US consumers in 2022.
Learn how we prevent counterfeit products
Sell with tools and programs that help you succeed
It takes a lot to run a business. That’s why we provide every Professional
seller with a full toolkit for listing, pricing, and promoting products. We also
offer fulfillment options, advertising solutions, specialty programs, and much
more.
Learn more about our Professional selling plan
Sell with high-impact, optional services
We provide sellers of all sizes with a range of optional services at a great
value—services that are often only accessible to larger businesses. That
includes Fulfillment by Amazon (FBA), Amazon Ads, and Amazon Lending.
Explore Amazon selling programs
“I trusted that there was a community out there that cared, and to whom we
mattered. All we needed to do was find them.”
Sana Javeri Kadri
Founder & Chief Executive Officer
See Sana’s story
“Challenges are a sign that something fundamental needs to change. In our case,
it was the way we sold our products—we needed to get online.”
Manasi Gangan
Founder
See Manasi’s story



$230,000+

Average sales for US-based sellers in 2022


+60%

Percentage of sales in the Amazon store from independent sellers—most of which
are small and medium-sized businesses


100+

Countries and regions where Amazon ships to customers
Revenue Calculator


ESTIMATE YOUR FBA COSTS

You can use our Revenue Calculator to compare estimates for FBA and your own
fulfillment method.
 1. Search the Amazon catalog for a product or define one using dimensions,
    weight, category, price, and shipping charges.
 2. Review and adjust inputs for Amazon Fulfillment and Your fulfillment to
    calculate—and recalculate— fees, costs, and revenue.

Compare fulfillment options with the Amazon revenue calculator



READY TO GET STARTED?

Step 1.
Choose a selling plan
We offer two selling plans so you can choose the right package of tools and
services for the right price.
 * The Individual selling plan costs $0.99 per sale.
 * The Professional selling plan costs $39.99 per month, no matter how many
   items you sell.

You can change or cancel your selling plan at any time.

Amazon also collects a referral fee on each item sold, and other selling fees
can apply in some cases. Some optional tools and programs involve added costs.
Pick your selling plan
Step 2.
Create your Amazon seller account
Visit sell.amazon.com and click Sign up. Then create your account using the
email address associated with your Amazon customer account, or with a separate
business email address.

Before you create your selling account, make sure you have the following:
 * Bank account and routing number
 * Internationally chargeable credit card
 * Government-issued ID
 * Tax information
 * Phone number

Watch our overview for beginners to get step-by-step instructions for creating
an Amazon seller account.
Create your Amazon seller account
Step 3.
Start selling
After you create an Amazon seller account, you’ll have access to Seller Central
and can configure settings for your public seller profile, shipping and returns,
tax information, and payment and business information.

Then you can list and price your products, enroll your brand, select a
fulfillment method, and take advantage of tools and programs for promoting
products and connecting with customers.
Learn how to sell on Amazon




AMAZON SELLING TOOLS AND PROGRAMS

Already registered with Amazon? Start accessing tools and programs that can fuel
the growth of your business.

 * BACK TO TOP
 * Connect with more customers
 * Simplify shipping and fulfillment
 * Explore other tools and programs

CONNECT WITH MORE CUSTOMERS

AMAZON BRAND REGISTRY

Start your brand’s Amazon journey by enrolling in Amazon Brand Registry for
free. After enrolling your brand, you become eligible to activate a suite of
brand-building tools and protection benefits.
Learn more

BRAND REGISTRY USES AUTOMATED TECHNOLOGY TO SCAN MORE THAN 8,000,000,000 DAILY
ATTEMPTED CHANGES TO PRODUCT DETAIL PAGES FOR SIGNS OF POTENTIAL ABUSE.

AMAZON ADS

Boost visibility for your products and brand with a free digital storefront,
cost-per-click ads, and other high-impact advertising tools.
Learn more

BUY WITH PRIME

Display the Prime logo and delivery promise on your own website. Increase
conversion by offering fast, free delivery and a checkout experience that
customers love.
Learn more

AMAZON BUSINESS

Use a suite of features and tools that can help you connect with
business-to-business (B2B) customers. Optimize your B2B selection and pricing,
differentiate your business, and tailor delivery for B2B customers.
Learn more


SIMPLIFY SHIPPING AND FULFILLMENT

FULFILLMENT BY AMAZON (FBA)

Send products to Amazon’s global network of fulfillment centers. When a customer
makes a purchase, we’ll pick, pack, and ship their order while handling returns
and customer services.
Learn more

SHIPPING WITH FBA COSTS 30% LESS PER UNIT THAN STANDARD SHIPPING OPTIONS OFFERED
BY MAJOR US CARRIERS AND 70% LESS PER UNIT THAN THEIR PREMIUM OPTIONS COMPARABLE
TO FBA.

FULFILLED BY MERCHANT

Use a suite of solutions to save time and money when you fulfill customer orders
yourself. Streamline the orders you receive from Amazon, as well as other sales
channels. Get great shipping rates while offering fast, reliable delivery.
Learn more

MULTI-CHANNEL FULFILLMENT (MCF)

Have Amazon fulfill customer orders for purchases made on your own website or
through another sales channel.
Learn more

SUPPLY CHAIN BY AMAZON

Get your products from manufacturers to customers around the world. Take
advantage of a complete end-to-end solution that keeps products in stock,
provides faster and more reliable shipping, and significantly lowers costs.
Learn more


EXPLORE OTHER TOOLS AND PROGRAMS

SELLING PARTNER APPSTORE

Discover Amazon-approved third-party software partners to automate, manage, and
grow your business.
Learn more

ON AVERAGE, SELLERS SEE A 10% UPLIFT IN SALES AFTER ADOPTING APPS.

AMAZON GLOBAL SELLING

Use self-service tools and high-impact programs to sell in global Amazon stores.
Reach customers in North America, Europe, Japan, Australia, and other countries.
Learn more

AUTOMATE PRICING

Create pricing rules and limits, apply them to your products, and we’ll keep
your offers sharp 24/7 while you focus on growing your business.
Learn more

AMAZON CURRENCY CONVERTER

Put global disbursements on auto-pilot with no hidden fees. We support
conversions in 19 Amazon stores and 44 currencies.
Learn more

BLACK BUSINESS ACCELERATOR

Create a Professional selling account and certify your business as Black-owned
to unlock a suite of resources that can help you find success in the Amazon
store.
Learn more

SERVICE PROVIDER NETWORK

Find third-party providers who can help launch, manage, and grow your business
with Amazon. Get help with taxes, international shipping, storage, translation,
and much more.
Learn more

SELLER UNIVERSITY

Get step-by-step instructions for listing, pricing, fulfilling, and advertising
with Amazon. Watch videos, review articles, and use infographics to optimize
your selling.
Learn more

FREQUENTLY ASKED QUESTIONS

How do I start selling with Amazon?
Start by choosing a selling plan, then register with Amazon and create an Amazon
seller account. Once you configure your account, you can list and price your
products, select a fulfillment method, and explore options to promote and
advertise.
Learn more about getting started with Amazon

How much does it cost to sell with Amazon?
We offer two selling plans so you can choose the right package of tools and
services for the right price.
 * The Individual selling plan costs $0.99 per sale.
 * The Professional selling plan costs $39.99 per month, no matter how many
   items you sell.

For every item sold, you’ll also pay a referral fee that is a percentage of the
total price or a minimum amount, whichever is greater.

You might have added costs if you use certain optional tools and programs like
Fulfillment by Amazon (FBA) or Amazon Ads.

Ultimately, you get to control the cost of selling in the Amazon store by
selecting the programs and tools that are right for your business.
Learn more about pricing

How do I fulfill customer orders?
You have two basic options for getting customers their stuff:
 1. You can fulfill orders yourself, maintaining your own inventory and shipping
    products directly to customers. We call this Fulfilled by Merchant shipping.
 2. You can send your inventory to Amazon and have us pick, pack, and deliver
    products through Fulfillment by Amazon (FBA). FBA also takes care of
    customer service and returns.

Each method has its own benefits—and you can decide which one is right for each
product you sell. You can also use our Revenue Calculator to compare estimates
for FBA and your own fulfillment method.
Learn more about Fulfilled by Merchant
Learn more about FBA

How can I promote and advertise the products I sell?
Use no-cost promotions and cost-per-click (CPC) advertising to help your
products and brand reach more customers.
 * Create coupons that appear on the Amazon Coupons page, in search results, and
   on product detail pages.
 * Offer percentage-off and buy-one-get-one promotions that appear as part of a
   Featured Offer.
 * Create Lighting or 7-Day Deals that appear on the Amazon Deals page. This is
   an option popular around shopping events like Prime Day.
 * Create Sponsored Products ads that feature a single product and appear in,
   alongside, and above customer search results in the Amazon store.
 * Use Sponsored Brands ads to feature up to three products, as well as a logo
   and headline. Or create a Sponsored Brands campaign with an auto-playing
   video that features a single product. These ads appear prominently above,
   alongside, and below search results.
 * Create Sponsored Display ads that feature a single product and can appear
   both in and beyond the Amazon store after a customer has viewed a product
   detail page, or if their other browsing behaviors show they’re interested in
   a product.

Learn more about advertising

How do I get paid for my sales in the Amazon store?
In general, Amazon settles seller accounts every two weeks. That means we take
your beginning balance, add your sales, subtract expenses, adjust for any
refunds, and then transfer payment.

If you’d like to know how a payment for a past settlement period was calculated,
or know more about an upcoming payout, you can use a payment report in Seller
Central.
Learn more about getting paid



START SELLING WITH AMAZON

Try selling in a store that customers trust using high-impact tools and
programs.


SIGN UP*


Get 10% back on your first
$50,000 in branded sales


*A Professional selling account is $39.99/month + selling fees. Learn more
1Amazon Internal Data, 2022


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