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OUR GROUP

The Brandtech Group is a marketing technology group that helps brands do their
marketing better, faster and cheaper using the latest technology

The Brandtech Group (formerly known as You & Mr Jones) was founded in June 2015


GROUP COMPANIES

Oliver (part of Inside Ideas Group) is the pioneer and global leader in building
in-house digital marketing capabilities for global brands. Repeatedly recognized
by Adweek as the world’s fastest growing large agency, the company is at the
forefront of implementing generative AI through in-house studios.

Gen AI will create the biggest creative revolution in history

Jellyfish is one of the world's leading digital and performance marketing
companies with unparalleled levels of expertise and accreditation across all
today's leading technology platforms. It created the Share of Model platform to
help brands understand and track how they are perceived by Gen AI platforms.

Created in 2018, Pencil is the world’s #1 generative AI marketing platform and
has made more than 1 million ads across 5,000 brands. More than 1 billion in
media spend has flowed through the platform , allowing it to make performance
predictions. It is the only Gen AI marketing company named by Fast Company as a
Most Innovative Company 2024.

The Gen AI revolution is horizontal and will disrupt everything

Gravity Road brings together marketing, media, entertainment and technology to
create compelling and unique content that builds brands. It is expert in
generative AI innovation, using a platform-first approach that has led it to be
Campaign’s Global Social Media Agency of the Year 2023 and Digital Innovation
Agency of the Year multiple times.

Collectively is at the forefront of the Creator Economy revolution. The
full-service influencer firm is powered by a proprietary mix of technology, data
analytics, and management tools, and is driving disruption by collaborating with
Gen AI artists and creators.

It’s not about “marketing to consumers”, but about mattering to people

Brandtech Consulting is the group’s strategic innovation company. It works in
partnership with clients to turn strategy into action at speed, to create
lasting impact for brands.

Mobkoi is a leading premium mobile marketing specialist. It buys directly from
publishers to deliver clients' messages in brand--safe, select environments via
tailor-made creative, and with transparent performance analytics.

Gen AI will put the Creator Economy on steroids

Acorn-i is an AI-driven e-commerce technology company that helps brands and
sellers grow their business across all sales channels, integrating comprehensive
metrics, on both direct-to-consumer and all major marketplaces.

55 is a global data company created by the former senior management team of
Google Southern Europe. It applies advanced data analytics and AI technology to
maximize marketing and commercial outcomes.

Better, faster, cheaper using technology

DP6 is a LatAm-based data analytics and marketing science specialist that
leverages technology and is a proponent of humans and artificial intelligence
working together to enhance performance.

Mofilm is a tech-enabled, dispersed global community of more than 10,000
filmmakers, including Web3 creators and generative AI artists – the world's most
diverse creative department for brands.

We invest in startups building tech-enabled ways for global brands to do their
marketing better, faster and cheaper.

Here are some representative Brandtech Ventures investments.

Got a startup we should know about?

Share your business


BRANDTECH VENTURES INVESTMENTS

VidMob is a technology platform that connects marketers with a dispersed network
of expert social video creators and uses sophisticated multidimensional AI to
test and rapidly optimize creative content frame by frame.

Pixlee-Turnto provides the most innovative platform for customer-generated
content, ratings and reviews, Q&A and checkout comments on all digital
platforms.

The mobile phone made everyone a creator, Gen AI makes everyone an ad agency

Zappar is an augmented reality and Metaverse content creation company, AR app
and self-serve platform that connects the digital world with the things around
you.

You can no longer buy attention, you have to earn it

Elsy (acquired by VideoAmp) is the world's first company to use machine
learning, algorithms and artificial intelligence to deliver next-generation
data-driven media planning that improves media ROI and operational efficiency.

Blacktag is building the largest network of Black creators in the world with a
unified platform that celebrates them, and brings brands and audiences together
around Black content.

Good-Loop is a purpose-driven video advertising platform that automatically
triggers micro-payments to charity with every programmatic media buy.

AI Foundation is an artificial intelligence company that builds autonomous
personal avatars and metahumans for the Metaverse, Web3 and gaming.

Automat (acquired by Salesfloor) is a conversational marketing platform that
helps brands talk 1-to-1 to their customers by creating personalized messaging
experiences.

Brands used to be defined by what brands said to people, they’re now defined by
what people say to people

Provenance uses blockchain to help brands and retailers share credible,
fact-checked and compelling social and environmental impact information.

Traackr is the world’s leading provider of influencer relationship management
software, bringing a data-rich platform to enable influencer discovery,
analytics and benchmarking.

Gaming culture is driving culture

Jivox is a cloud-based DCO platform that dynamically serves and replaces
individual creative assets in real time to deliver thousands of different
personalized variations of the same ad to different users.

Niantic is a technology pioneer. Well known as the creator of the AR mobile game
Pokémon GO, it has created Lightship, a state-of-the-art AR developer platform
and toolset for building the real-world Metaverse.

Engage Video Group is a data-driven social video company that uses algorithms
and advanced split-testing to create video content that vastly outperforms
online content engagement norms.

Griffin is a venture capital firm that specializes in investing across the
entire gaming landscape including platforms, infrastructure, developers and
publishers. Its portfolio includes Discord, WaveXR, Everyrealm and Polygon.

CreativeX is an automated visual intelligence software platform, which uses AI
to connect brands’ creative executions with performance outcomes.

The Gen AI revolution is horizontal and will disrupt everything

IPO

Pinterest is a visual social bookmarking platform that helps you discover, save
and shop creative ideas.

Without a purpose beyond profit, people won’t work for you or buy your products

Acquired

Tribe Dynamics (acquired by Creator IQ) is an influencer marketing management
and analytics company focused on beauty and lifestyle brands, that quantifies
the Earned Media Value of influencer marketing.

Acquired

Amino (now part of Integral Ad Science) combines the best of blockchain,
advertising and payment technologies to enforce transparency.

Acquired

Beeswax (acquired by Comcast) is a Bidder-as-a-Service business that empowers
advertisers with a flexible, customized Real-Time Bidding (RTB) advertising
solution, which allows brands to do their own programmatic media buying.

Acquired

Gfycat is a user-generated platform and top-60 site in the US that lets you
create, discover and share GIFs.

Acquired

EVRYTHNG (acquired by Digimarc) is the leading Internet of Things (IoT) platform
for consumer product brands, which activates product packaging to share stories
and offers, and empowers brand owners to authenticate their supply chain.

Crossing Minds uses personalized AI to enable brands to make highly relevant
behavior-based recommendations (without using personal data) across e-commerce,
marketplaces, streaming services and other digital platforms.


BETTER, FASTER, CHEAPER USING TECHNOLOGY


LEADERSHIP

The Brandtech Group is a partnership of brand and technology experts, and
like-minded entrepreneurs from around the world.

The mobile phone made everyone a creator, Gen AI makes everyone an ad agency


EMMA COOKSON

Partner


EMMA COOKSON

Partner

Emma works with our global brand clients to elevate their marketing strategy and
operations. Emma’s background is in brand strategy and she previously served as
North American Chairman and CEO of renowned creative agency BBH. After 19 years
in the US, Emma is now London-based.


DAVID JONES

Founder / CEO


DAVID JONES

Founder / CEO

David created The Brandtech Group (formerly known as You & Mr Jones) to use the
power of technology to help global brands do their marketing better, faster and
cheaper. He’s also co-founder of the not-for-profit organization One Young
World, and author of Who Cares Wins: why good business is better business.


MATTHIEU BUCAILLE

Partner


MATTHIEU BUCAILLE

Partner

Matthieu is our Global CFO and drives our profitable growth. He joined the Group
in 2024 after an illustrious 25+ year career at financial advisory and asset
management firm Lazard, with senior executive roles including CEO of Lazard
International and Global CFO of publicly listed Lazard Ltd.


KARIMA OTMANI

Partner


KARIMA OTMANI

Partner

Karima joined group leadership in January 2021, having spent 18 months as Deputy
Group CFO. A background in audit and transactions at PwC, internal audit for
Etam, Richemont and Publicis, as well as four languages spoken, give Karima the
expertise to lead, alongside our global CFO, The Brandtech Group to the next
level in terms of financial controls.

The Gen AI revolution is horizontal and will disrupt everything


JEAN-MARC ANTONI

Founding Partner


JEAN-MARC ANTONI

Founding Partner

Jean-Marc is Founding Partner and was our Global CFO from launch until 2024, and
is graduating to a part-time advisory role. Prior to The Brandtech Group,
Jean-Marc was Global CFO at Havas, the $2.9 billion revenue marketing and
advertising holding company. He is based in Paris.

Gen AI will create the biggest creative revolution in history


JULIE HARDY

Partner


JULIE HARDY

Partner

Julie specializes in digital transformation, omnichannel and direct-to-consumer
strategy, primarily in the beauty and luxury sectors. She works with our clients
to design future-proof brand ecosystems and growth-hacking programs, building
synergies across group companies. After 10 years in New York, she is now based
in Paris.


DANIEL FLOYED

Partner


DANIEL FLOYED

Partner

Daniel leads global group clients to create and deliver integrated tech-enabled
solutions for their businesses. He has more than 20 years' experience, leads our
gaming capability, and prior to joining the group ran Havas UK. Daniel has been
involved in our purpose beyond profit, the youth leadership charity One Young
World, since its inception.

Gaming culture is driving culture


REBECCA SYKES

Partner


REBECCA SYKES

Partner

Rebecca leads the group's approach to emerging technology, including generative
AI, metaverse and web3 environments. She also brings considerable experience in
the development of innovative brand content creation models, knowledge she honed
as CEO of Mofilm. Rebecca joined The Brandtech Group’s central team in 2021.


ANDRÉ PINTO

Partner


ANDRÉ PINTO

Partner

André is Paris-based and responsible for group M&A. Before The Brandtech Group,
he served as Regional CFO for Havas in Brussels, Buenos Aires, Madrid, New York,
London and Hong Kong, as Head of M&A for Havas, and as Global CFO for Publicis
Worldwide. André’s career has seen him make more than 120 majority stake deals
across all global markets.

You can no longer buy attention, you have to earn it


ANNETTE STOVER

Partner


ANNETTE STOVER

Partner

Annette brings more than 20 years experience to her role at The Brandtech Group.
Previously she held roles at Havas including CMO, Chief of Staff/NY, Chief
Operating Officer/NY and Global Chief of Staff. Her group role encompasses
operations, sustainability, business development and onboarding, acquisitions,
investments, start-ups and integration.


LOUISE JACK

Associate Partner


LOUISE JACK

Associate Partner

Louise leads communications and content for the Group. A former journalist who
wrote and edited for titles including Fast Company, Marketing Week and Campaign,
she believes in constant innovation. Louise is a long-time collaborator with our
founder David Jones and has worked with the Group since its launch in 2015.


NICK EMERY

Partner


NICK EMERY

Partner

Nick is founding partner of Brandtech Media, CEO of group company Jellyfish, and
a partner in the Group. He has previously launched two pioneering global
networks - Mindshare, where he was global CEO, and The Network, where he was
founder - and is excited by the potential in his current role for further
positive disruption of the industry.


BETTY LOUIE

Partner


BETTY LOUIE

Partner

Betty is The Brandtech Group’s General Counsel. Previously Partner at an
international law firm, Betty brings over 20 years’ experience advising both
public and private companies on mergers and acquisitions, and financings.
Consistently ranked in Chambers Global and Legal500 since 2012, she is
experienced in the full range of corporate legal projects for high-growth
technology companies.

Gen AI will put the Creator Economy on steroids


DREW BURDON

Partner


DREW BURDON

Partner

Drew is a highly experienced strategist, technologist and design-thinker based
in London. A former Executive Strategy Director at DDB Worldwide and R/GA
London, he cofounded our strategic practice, Brandtech Consulting, drawing on
his 20 years of guiding brands such as Nike, Volkswagen and Beats by Dre.


THE FUTURE OF MARKETING LIES AT THE INTERSECTION OF THE REAL, SOCIAL & VIRTUAL
WORLDS


RECENT NEWS

The latest news & announcements from The Brandtech Group


PRESS COVERAGE & RELEASES

The Brandtech Group Equips Grad Students with Purpose-Driven Gen AI Storytelling
for Food Nonprofit, Sharing Excess

October 2024

Brandtech launches first-of-its-kind Ethical Gen AI package

September 2024

The Brandtech Group appoints first Gen AI Creative Director

July 2024

Brandtech, the world’s leading Gen AI partner for global brands, launches
program to bring the best AI creatives to marketers

July 2024

The Brandtech Group launches a residency program for AI artists

July 2024

Mobkoi’s new leadership line-up to ‘turbocharge AI focus’

July 2024

Making The Legal Case For Practical Ethics In AI

June 2024

‘Agencies are behind clients’: David Jones on The Brandtech Group’s plan for
generative AI

June 2024

Bloomberg Markets With Katie Greifeld

May 2024

Meet the Billion-Dollar Startup Using AI to Disrupt Media and Advertising

May 2024

The Brandtech Group CEO David Jones chats GenAI

May 2024

Julie Hardy (The Brandtech Group): “We want to consolidate our lead in GenAI”

May 2024

Brandtech Group Founder Shares A 5-Year Vision Of GAI In Advertising

April 2024

Bloomberg: The Brandtech Group CEO on generative AI brand-interest

April 2024

Financial Times: AI advertising start-up valued at $4bn after fundraising

March 2024

Forbes: 4 AI Tools To Help CMOs Take Their First Step In The Space

March 2024

Fast Company Most Innovative Companies 2024:This AI platform has made and
modeled a million ads

March 2024

Jellyfish Unveils Next-Gen Creative Structure with Gen AI at Its Core

April 2024

Inside an agency’s AI pitch to CMOs—how its technology creates ad concepts and
analyzes brands

April 2024

Brands are growing more concerned about how they are perceived by ChatGPT

April 2024

Brandtech announces new Global CFO and $115MM raise to accelerate lead in Gen AI

March 2024

Progressive Marketers Are Tracking a New Metric: Share of Model

March 2024

Big brands succumb to generative AI: the example of Pencil

February 2024

AI won’t kill us, but climate change will if we don’t act, says leading
advertising CEO

February 2024

The Brandtech Group acquires Pencil, the world’s largest generative AI SaaS
platform for brands

June 2023

The Brandtech Group acquires 100% of Jellyfish, creating the world’s No1
digital-only marketing group

June 2023

Former Facebook Chief Creative Officer Mark D’Arcy Joins The Brandtech Group As
Partner & Chief Creative Officer

June 2022

The Brandtech Group acquires leading E-Commerce tech platform Acorn-i

June 2022

The Brandtech Group’s Mobkoi reels in Suzanne Spence as CEO

Campaign — March 2022

You & Mr Jones changes name to The Brandtech Group

Campaign — January 2022

The business is at a level of scale now’: The Brandtech Group CEO David Jones on
building a business for the post-advertising world

Digiday — January 2022

If You Don’t Disrupt Your Own Business, Someone Else Will

LBB — January 2022

Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says

Mediapost — January 2022

You & Mr Jones Becomes The Brandtech Group

Adweek — January 2022

You & Mr Jones Changes Name to Brandtech Group

AdAge — January 2022

You & Mr Jones Media hires Mindshare Global CFO Dawn Dickie

January 2022

Mindshare global CFO joins You & Mr Jones Media

Campaign — January 2022

You & Mr Jones accelerates geographic expansion with acquisition of leading
LATAM data & technology company, DP6

October 2021

You & Mr Jones hires Amazon Head Of Global Agency Partnerships, Virginie Douin,
to lead E-Commerce at the Brandtech Group

July 2021

You & Mr Jones adds three new partners including CTO Will Luttrell, announces
34.3% organic growth for Q1 2021

May 2021

You & Mr Jones Media Appoints Will Heins as Partner

May 2021

You & Mr Jones launches Media Division

April 2021

You & Mr Jones Hires First Chief People Officer. The appointment comes as the
technology holding company sets its sights on further growth.

Adweek — January 2021

You & Mr Jones raises $260 million, hires NBA’s Paulette Forte as chief people
officer

Campaign — January 2021

You & Mr Jones completes series B and hires first Chief People Officer to manage
exponential growth

January 2021

New holding companies are on the rise

Business Insider - August 2020

How the alternative holding agency groups are hitting growth spurts even during
the downturn

Digiday - August 2020

You & Mr Jones creates world’s leading global influencer business

August 2020

Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media
Dollars And Do Good At The Same Time Launches In The United States

June 2020

You & Mr Jones raises $200MM to further scale its ability to deliver enterprise
level technology-driven marketing solutions for the world’s leading brands

December 2019

You & Mr Jones Valued at $1.3 Billion

The Wall Street Journal — December 2019

Brandtech Group You & Mr Jones acquires majority stake in Inside Ideas Group —
parent company of Oliver

January 2019

You & Mr Jones Takes Majority Stake in Internal Marketing Firm

The Wall Street Journal — January 2019



WITHOUT A PURPOSE BEYOND PROFIT, PEOPLE WON’T WORK FOR YOU OR BUY YOUR PRODUCTS


ONE YOUNG WORLD

is a global community for exceptional young leaders co-founded by Kate Robertson
and our founder and CEO, David Jones. It is a not-for-profit organization and we
have given it equity in The Brandtech Group, so that when we do well, so does
One Young World.

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INVESTMENTS

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should be transparent, open and accessible. Submit info on your startup in 5
minutes, follow this link.

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LOCATIONS

We’re headquartered in New York with operations in Brazil, Argentina, Mexico,
Canada, Panama, UK, France, Germany, Switzerland, Greece, Netherlands, Ireland,
Italy, Czech Rep, Slovakia, Norway, Poland, Sweden, Turkey, South Africa, India,
Hong Kong, China, Taiwan, Singapore, Japan, South Korea, Malaysia, Philippines,
Australia and Indonesia.

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