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Skip to content Home Our group Leadership News One Young World Contact us Book a Gen AI Demo OUR GROUP The Brandtech Group is a marketing technology group that helps brands do their marketing better, faster and cheaper using the latest technology The Brandtech Group (formerly known as You & Mr Jones) was founded in June 2015 GROUP COMPANIES Oliver (part of Inside Ideas Group) is the pioneer and global leader in building in-house digital marketing capabilities for global brands. Repeatedly recognized by Adweek as the world’s fastest growing large agency, the company is at the forefront of implementing generative AI through in-house studios. Gen AI will create the biggest creative revolution in history Jellyfish is one of the world's leading digital and performance marketing companies with unparalleled levels of expertise and accreditation across all today's leading technology platforms. It created the Share of Model platform to help brands understand and track how they are perceived by Gen AI platforms. Created in 2018, Pencil is the world’s #1 generative AI marketing platform and has made more than 1 million ads across 5,000 brands. More than 1 billion in media spend has flowed through the platform , allowing it to make performance predictions. It is the only Gen AI marketing company named by Fast Company as a Most Innovative Company 2024. The Gen AI revolution is horizontal and will disrupt everything Gravity Road brings together marketing, media, entertainment and technology to create compelling and unique content that builds brands. It is expert in generative AI innovation, using a platform-first approach that has led it to be Campaign’s Global Social Media Agency of the Year 2023 and Digital Innovation Agency of the Year multiple times. Collectively is at the forefront of the Creator Economy revolution. The full-service influencer firm is powered by a proprietary mix of technology, data analytics, and management tools, and is driving disruption by collaborating with Gen AI artists and creators. It’s not about “marketing to consumers”, but about mattering to people Brandtech Consulting is the group’s strategic innovation company. It works in partnership with clients to turn strategy into action at speed, to create lasting impact for brands. Mobkoi is a leading premium mobile marketing specialist. It buys directly from publishers to deliver clients' messages in brand--safe, select environments via tailor-made creative, and with transparent performance analytics. Gen AI will put the Creator Economy on steroids Acorn-i is an AI-driven e-commerce technology company that helps brands and sellers grow their business across all sales channels, integrating comprehensive metrics, on both direct-to-consumer and all major marketplaces. 55 is a global data company created by the former senior management team of Google Southern Europe. It applies advanced data analytics and AI technology to maximize marketing and commercial outcomes. Better, faster, cheaper using technology DP6 is a LatAm-based data analytics and marketing science specialist that leverages technology and is a proponent of humans and artificial intelligence working together to enhance performance. Mofilm is a tech-enabled, dispersed global community of more than 10,000 filmmakers, including Web3 creators and generative AI artists – the world's most diverse creative department for brands. We invest in startups building tech-enabled ways for global brands to do their marketing better, faster and cheaper. Here are some representative Brandtech Ventures investments. Got a startup we should know about? Share your business BRANDTECH VENTURES INVESTMENTS VidMob is a technology platform that connects marketers with a dispersed network of expert social video creators and uses sophisticated multidimensional AI to test and rapidly optimize creative content frame by frame. Pixlee-Turnto provides the most innovative platform for customer-generated content, ratings and reviews, Q&A and checkout comments on all digital platforms. The mobile phone made everyone a creator, Gen AI makes everyone an ad agency Zappar is an augmented reality and Metaverse content creation company, AR app and self-serve platform that connects the digital world with the things around you. You can no longer buy attention, you have to earn it Elsy (acquired by VideoAmp) is the world's first company to use machine learning, algorithms and artificial intelligence to deliver next-generation data-driven media planning that improves media ROI and operational efficiency. Blacktag is building the largest network of Black creators in the world with a unified platform that celebrates them, and brings brands and audiences together around Black content. Good-Loop is a purpose-driven video advertising platform that automatically triggers micro-payments to charity with every programmatic media buy. AI Foundation is an artificial intelligence company that builds autonomous personal avatars and metahumans for the Metaverse, Web3 and gaming. Automat (acquired by Salesfloor) is a conversational marketing platform that helps brands talk 1-to-1 to their customers by creating personalized messaging experiences. Brands used to be defined by what brands said to people, they’re now defined by what people say to people Provenance uses blockchain to help brands and retailers share credible, fact-checked and compelling social and environmental impact information. Traackr is the world’s leading provider of influencer relationship management software, bringing a data-rich platform to enable influencer discovery, analytics and benchmarking. Gaming culture is driving culture Jivox is a cloud-based DCO platform that dynamically serves and replaces individual creative assets in real time to deliver thousands of different personalized variations of the same ad to different users. Niantic is a technology pioneer. Well known as the creator of the AR mobile game Pokémon GO, it has created Lightship, a state-of-the-art AR developer platform and toolset for building the real-world Metaverse. Engage Video Group is a data-driven social video company that uses algorithms and advanced split-testing to create video content that vastly outperforms online content engagement norms. Griffin is a venture capital firm that specializes in investing across the entire gaming landscape including platforms, infrastructure, developers and publishers. Its portfolio includes Discord, WaveXR, Everyrealm and Polygon. CreativeX is an automated visual intelligence software platform, which uses AI to connect brands’ creative executions with performance outcomes. The Gen AI revolution is horizontal and will disrupt everything IPO Pinterest is a visual social bookmarking platform that helps you discover, save and shop creative ideas. Without a purpose beyond profit, people won’t work for you or buy your products Acquired Tribe Dynamics (acquired by Creator IQ) is an influencer marketing management and analytics company focused on beauty and lifestyle brands, that quantifies the Earned Media Value of influencer marketing. Acquired Amino (now part of Integral Ad Science) combines the best of blockchain, advertising and payment technologies to enforce transparency. Acquired Beeswax (acquired by Comcast) is a Bidder-as-a-Service business that empowers advertisers with a flexible, customized Real-Time Bidding (RTB) advertising solution, which allows brands to do their own programmatic media buying. Acquired Gfycat is a user-generated platform and top-60 site in the US that lets you create, discover and share GIFs. Acquired EVRYTHNG (acquired by Digimarc) is the leading Internet of Things (IoT) platform for consumer product brands, which activates product packaging to share stories and offers, and empowers brand owners to authenticate their supply chain. Crossing Minds uses personalized AI to enable brands to make highly relevant behavior-based recommendations (without using personal data) across e-commerce, marketplaces, streaming services and other digital platforms. BETTER, FASTER, CHEAPER USING TECHNOLOGY LEADERSHIP The Brandtech Group is a partnership of brand and technology experts, and like-minded entrepreneurs from around the world. The mobile phone made everyone a creator, Gen AI makes everyone an ad agency EMMA COOKSON Partner EMMA COOKSON Partner Emma works with our global brand clients to elevate their marketing strategy and operations. Emma’s background is in brand strategy and she previously served as North American Chairman and CEO of renowned creative agency BBH. After 19 years in the US, Emma is now London-based. DAVID JONES Founder / CEO DAVID JONES Founder / CEO David created The Brandtech Group (formerly known as You & Mr Jones) to use the power of technology to help global brands do their marketing better, faster and cheaper. He’s also co-founder of the not-for-profit organization One Young World, and author of Who Cares Wins: why good business is better business. MATTHIEU BUCAILLE Partner MATTHIEU BUCAILLE Partner Matthieu is our Global CFO and drives our profitable growth. He joined the Group in 2024 after an illustrious 25+ year career at financial advisory and asset management firm Lazard, with senior executive roles including CEO of Lazard International and Global CFO of publicly listed Lazard Ltd. KARIMA OTMANI Partner KARIMA OTMANI Partner Karima joined group leadership in January 2021, having spent 18 months as Deputy Group CFO. A background in audit and transactions at PwC, internal audit for Etam, Richemont and Publicis, as well as four languages spoken, give Karima the expertise to lead, alongside our global CFO, The Brandtech Group to the next level in terms of financial controls. The Gen AI revolution is horizontal and will disrupt everything JEAN-MARC ANTONI Founding Partner JEAN-MARC ANTONI Founding Partner Jean-Marc is Founding Partner and was our Global CFO from launch until 2024, and is graduating to a part-time advisory role. Prior to The Brandtech Group, Jean-Marc was Global CFO at Havas, the $2.9 billion revenue marketing and advertising holding company. He is based in Paris. Gen AI will create the biggest creative revolution in history JULIE HARDY Partner JULIE HARDY Partner Julie specializes in digital transformation, omnichannel and direct-to-consumer strategy, primarily in the beauty and luxury sectors. She works with our clients to design future-proof brand ecosystems and growth-hacking programs, building synergies across group companies. After 10 years in New York, she is now based in Paris. DANIEL FLOYED Partner DANIEL FLOYED Partner Daniel leads global group clients to create and deliver integrated tech-enabled solutions for their businesses. He has more than 20 years' experience, leads our gaming capability, and prior to joining the group ran Havas UK. Daniel has been involved in our purpose beyond profit, the youth leadership charity One Young World, since its inception. Gaming culture is driving culture REBECCA SYKES Partner REBECCA SYKES Partner Rebecca leads the group's approach to emerging technology, including generative AI, metaverse and web3 environments. She also brings considerable experience in the development of innovative brand content creation models, knowledge she honed as CEO of Mofilm. Rebecca joined The Brandtech Group’s central team in 2021. ANDRÉ PINTO Partner ANDRÉ PINTO Partner André is Paris-based and responsible for group M&A. Before The Brandtech Group, he served as Regional CFO for Havas in Brussels, Buenos Aires, Madrid, New York, London and Hong Kong, as Head of M&A for Havas, and as Global CFO for Publicis Worldwide. André’s career has seen him make more than 120 majority stake deals across all global markets. You can no longer buy attention, you have to earn it ANNETTE STOVER Partner ANNETTE STOVER Partner Annette brings more than 20 years experience to her role at The Brandtech Group. Previously she held roles at Havas including CMO, Chief of Staff/NY, Chief Operating Officer/NY and Global Chief of Staff. Her group role encompasses operations, sustainability, business development and onboarding, acquisitions, investments, start-ups and integration. LOUISE JACK Associate Partner LOUISE JACK Associate Partner Louise leads communications and content for the Group. A former journalist who wrote and edited for titles including Fast Company, Marketing Week and Campaign, she believes in constant innovation. Louise is a long-time collaborator with our founder David Jones and has worked with the Group since its launch in 2015. NICK EMERY Partner NICK EMERY Partner Nick is founding partner of Brandtech Media, CEO of group company Jellyfish, and a partner in the Group. He has previously launched two pioneering global networks - Mindshare, where he was global CEO, and The Network, where he was founder - and is excited by the potential in his current role for further positive disruption of the industry. BETTY LOUIE Partner BETTY LOUIE Partner Betty is The Brandtech Group’s General Counsel. Previously Partner at an international law firm, Betty brings over 20 years’ experience advising both public and private companies on mergers and acquisitions, and financings. Consistently ranked in Chambers Global and Legal500 since 2012, she is experienced in the full range of corporate legal projects for high-growth technology companies. Gen AI will put the Creator Economy on steroids DREW BURDON Partner DREW BURDON Partner Drew is a highly experienced strategist, technologist and design-thinker based in London. A former Executive Strategy Director at DDB Worldwide and R/GA London, he cofounded our strategic practice, Brandtech Consulting, drawing on his 20 years of guiding brands such as Nike, Volkswagen and Beats by Dre. THE FUTURE OF MARKETING LIES AT THE INTERSECTION OF THE REAL, SOCIAL & VIRTUAL WORLDS RECENT NEWS The latest news & announcements from The Brandtech Group PRESS COVERAGE & RELEASES The Brandtech Group Equips Grad Students with Purpose-Driven Gen AI Storytelling for Food Nonprofit, Sharing Excess October 2024 Brandtech launches first-of-its-kind Ethical Gen AI package September 2024 The Brandtech Group appoints first Gen AI Creative Director July 2024 Brandtech, the world’s leading Gen AI partner for global brands, launches program to bring the best AI creatives to marketers July 2024 The Brandtech Group launches a residency program for AI artists July 2024 Mobkoi’s new leadership line-up to ‘turbocharge AI focus’ July 2024 Making The Legal Case For Practical Ethics In AI June 2024 ‘Agencies are behind clients’: David Jones on The Brandtech Group’s plan for generative AI June 2024 Bloomberg Markets With Katie Greifeld May 2024 Meet the Billion-Dollar Startup Using AI to Disrupt Media and Advertising May 2024 The Brandtech Group CEO David Jones chats GenAI May 2024 Julie Hardy (The Brandtech Group): “We want to consolidate our lead in GenAI” May 2024 Brandtech Group Founder Shares A 5-Year Vision Of GAI In Advertising April 2024 Bloomberg: The Brandtech Group CEO on generative AI brand-interest April 2024 Financial Times: AI advertising start-up valued at $4bn after fundraising March 2024 Forbes: 4 AI Tools To Help CMOs Take Their First Step In The Space March 2024 Fast Company Most Innovative Companies 2024:This AI platform has made and modeled a million ads March 2024 Jellyfish Unveils Next-Gen Creative Structure with Gen AI at Its Core April 2024 Inside an agency’s AI pitch to CMOs—how its technology creates ad concepts and analyzes brands April 2024 Brands are growing more concerned about how they are perceived by ChatGPT April 2024 Brandtech announces new Global CFO and $115MM raise to accelerate lead in Gen AI March 2024 Progressive Marketers Are Tracking a New Metric: Share of Model March 2024 Big brands succumb to generative AI: the example of Pencil February 2024 AI won’t kill us, but climate change will if we don’t act, says leading advertising CEO February 2024 The Brandtech Group acquires Pencil, the world’s largest generative AI SaaS platform for brands June 2023 The Brandtech Group acquires 100% of Jellyfish, creating the world’s No1 digital-only marketing group June 2023 Former Facebook Chief Creative Officer Mark D’Arcy Joins The Brandtech Group As Partner & Chief Creative Officer June 2022 The Brandtech Group acquires leading E-Commerce tech platform Acorn-i June 2022 The Brandtech Group’s Mobkoi reels in Suzanne Spence as CEO Campaign — March 2022 You & Mr Jones changes name to The Brandtech Group Campaign — January 2022 The business is at a level of scale now’: The Brandtech Group CEO David Jones on building a business for the post-advertising world Digiday — January 2022 If You Don’t Disrupt Your Own Business, Someone Else Will LBB — January 2022 Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says Mediapost — January 2022 You & Mr Jones Becomes The Brandtech Group Adweek — January 2022 You & Mr Jones Changes Name to Brandtech Group AdAge — January 2022 You & Mr Jones Media hires Mindshare Global CFO Dawn Dickie January 2022 Mindshare global CFO joins You & Mr Jones Media Campaign — January 2022 You & Mr Jones accelerates geographic expansion with acquisition of leading LATAM data & technology company, DP6 October 2021 You & Mr Jones hires Amazon Head Of Global Agency Partnerships, Virginie Douin, to lead E-Commerce at the Brandtech Group July 2021 You & Mr Jones adds three new partners including CTO Will Luttrell, announces 34.3% organic growth for Q1 2021 May 2021 You & Mr Jones Media Appoints Will Heins as Partner May 2021 You & Mr Jones launches Media Division April 2021 You & Mr Jones Hires First Chief People Officer. The appointment comes as the technology holding company sets its sights on further growth. Adweek — January 2021 You & Mr Jones raises $260 million, hires NBA’s Paulette Forte as chief people officer Campaign — January 2021 You & Mr Jones completes series B and hires first Chief People Officer to manage exponential growth January 2021 New holding companies are on the rise Business Insider - August 2020 How the alternative holding agency groups are hitting growth spurts even during the downturn Digiday - August 2020 You & Mr Jones creates world’s leading global influencer business August 2020 Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States June 2020 You & Mr Jones raises $200MM to further scale its ability to deliver enterprise level technology-driven marketing solutions for the world’s leading brands December 2019 You & Mr Jones Valued at $1.3 Billion The Wall Street Journal — December 2019 Brandtech Group You & Mr Jones acquires majority stake in Inside Ideas Group — parent company of Oliver January 2019 You & Mr Jones Takes Majority Stake in Internal Marketing Firm The Wall Street Journal — January 2019 WITHOUT A PURPOSE BEYOND PROFIT, PEOPLE WON’T WORK FOR YOU OR BUY YOUR PRODUCTS ONE YOUNG WORLD is a global community for exceptional young leaders co-founded by Kate Robertson and our founder and CEO, David Jones. It is a not-for-profit organization and we have given it equity in The Brandtech Group, so that when we do well, so does One Young World. Your browser does not support the video tag. WE’D LOVE TO HEAR FROM YOU hello@thebrandtechgroup.com WORK FOR US Join Us PRESS ENQUIRIES press@thebrandtechgroup.com PARTNER WITH US partnerwith@thebrandtechgroup.com FOLLOW US INVESTMENTS Got a startup we should know about? No warm intro required. We believe venture should be transparent, open and accessible. Submit info on your startup in 5 minutes, follow this link. 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