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This award recognizes organizations that have transformed the security, privacy, and risk management functions into capabilities that fuel long-term success. Learn more about the award and how to apply. Read More Blog ABM WON, BUT IT’S NOT DONE CHANGING THE GAME Nora Conklin 4 hours ago The future of ABM is not scale — it’s profitable growth. Learn what B2B organizations will need to do for continued ABM success. Read More Podcast DECIPHERING CLOUD COSTS: THERE’S HOPE What It Means 15 hours ago There are a lot of reasons why cloud cost management is a thorn in the CIO’s side. In this episode, Principal Analyst Tracy Woo describes how FinOps, the FOCUS standard, and other new initiatives can help reduce cloud costs. Listen Now CAPTURE & PROVE MARKETING’S TRUE VALUE BEYOND SOURCING METRICS DOWNLOAD OUR MEASUREMENT TOOLKIT TO DISCOVER DEMAND PERFORMANCE INDICATORS AND METRICS TO REVEAL MARKETING’S REAL BUSINESS IMPACT ACROSS COMPLEX BUYER JOURNEYS. 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Listen Now GET THE INSIGHTS AT WORK NEWSLETTER Email Address* Country* CountryUnited StatesÅland IslandsAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoCambodiaCameroonCanadaCape VerdeCayman IslandsChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCôte d'IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuyanaHaitiHeard Island and McDonald IslandsVatican CityHondurasHong KongHungaryIcelandIndiaIndonesiaIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Republic ofKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLesothoLiberiaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia, Federated States ofMoldova, Republic ofMonacoMongoliaMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNigerNigeriaNiueNorfolk IslandNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian Territory, OccupiedPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRéunionRomaniaRwandaSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint MartinSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSouth AfricaSouth Georgia and the South Sandwich IslandsSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUnited States Minor Outlying IslandsUruguayUzbekistanVanuatuVietnamVirgin Islands, BritishVirgin Islands, U.S.Wallis and FutunaWestern SaharaZambiaUnited States Yes, I’d like to receive Forrester’s Insights At Work newsletter and receive occasional survey invitations and marketing communications. THANKS FOR SIGNING UP. Stay tuned for updates from the Forrester blogs. ALL INSIGHTS Blog WEB CONTENT MANAGEMENT SOFTWARE IS ON A GROWTH TEAR Chuck Gahun 2 hours ago Forrester’s forecast of the total addressable market for web content management software reveals that it will grow at a 13.5% compound annual growth rate through 2028, faster than the broader software market. Read More Blog THE CHIEF SALES OFFICER AND CULTURAL LEADER: NOT A CONTRADICTION IN TERMS Peter Ostrow 3 hours ago My colleagues from our future-of-work research team, Katy Tynan and Angelina Gennis, recently published a wonderful report about leadership and culture. In addition to a key underlying message that great leadership mandates active cultural shaping, they crucially remind us that “Culture does not just happen. It is created, either intentionally or unintentionally, through the actions of […] Read More SEPARATE GENERATIVE AI FACT FROM FICTION WANT TO REALIZE THE TRUE POTENTIAL OF GENERATIVE AI? 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En savoir plus Blog VIVATECH & THE NEW FRENCH TECH NEXT40/120: WHEN AI MEETS GREEN TECH Thomas Husson May 22, 2024 Paris will be the center of innovation and technology this week. Get a unique preview of the 2024 edition of the VivaTech conference in Paris. Read More Blog OUR NEW CONVERSATIONAL AI FORRESTER WAVE™: GENAI AND LLMS DRIVE A VENDOR REVOLUTION Max Ball May 21, 2024 As generative AI has emerged in the past year, conversational AI vendors have evolved their capabilities. Get a sneak peek at five of those capabilities in this preview of our new Wave report. Read More FUEL GROWTH WITH STRONG MARKETING-SALES ALIGNMENT DOWNLOAD OUR ALIGNMENT HANDBOOK TO THRIVE IN A COMPLEX BUYER LANDSCAPE WITH TEAMS, PROCESSES, AND OBJECTIVES ALIGNED ACROSS THE CUSTOMER LIFECYCLE. Download Now Blog “INTERCONNECTEDNESS OF GLOBAL BUSINESS SYSTEMS” DEBUTS ON THE LIST OF THE TOP SYSTEMIC RISKS OF 2024 Alla Valente May 21, 2024 Systemic risk events may be outside your control but how you respond is up to you. Learn the top systemic risks of 2024 in this preview of a new report. Read More Blog FEDERATED DELIVERY — HOW ROCHE MASSIVELY SCALES INTEGRATION David Mooter May 21, 2024 As integrations and APIs scale, the traditional central integration delivery team quickly becomes the central bottleneck team. Overwhelmed by demand, it becomes overworked while the pace and scale of delivery slows for IT organizations dependent on it. Tech debt also increases: To work around the bottleneck, development teams may leverage their own integration products or […] Read More Blog REAL TALK WITH ECOSYSTEM PARTNERS: GTM EVOLUTION Hannibal Scipio, II May 21, 2024 Early in my career, I received wise but tough coaching from a manager regarding struggles with a new colleague on a strategic project: Pull them aside and have a real, candid conversation with the pursuit of clarity and understanding for the sake of the shared vision and mutual success. The “real talk” that my colleague […] Read More More posts * Analyst Briefings * Newsroom * Complimentary Webinars * Contact Us * Investor Information * Careers * Policies * Podcasts * Fraud Alerts * Brand * UK Slavery Statement Become A Client © 2024 Forrester Research, Inc. and/or its subsidiaries. All rights reserved. Terms of use Privacy Policy Cookie Settings * Twitter * LinkedIn * YouTube We use cookies to enable website functionality and to tailor content to your interests. 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