www.motherearthgardener.com
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https://www.motherearthgardener.com/organic-gardening/flower-farm-zm0z17uzkin/
Submission: On July 07 via api from FI — Scanned from FI
Submission: On July 07 via api from FI — Scanned from FI
Form analysis 6 forms found in the DOM
GET https://www.motherearthgardener.com/search/
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Mother Earth Gardener/ Organic Gardening/ Profitable, Small-Scale Flower Farming
Organic Gardening
PROFITABLE, SMALL-SCALE FLOWER FARMING
By Erin Benzakein
Email Print Facebook Facebook Pinterest Twitter Twitter
1 / 17
When starting Floret Farm, Erin started out modestly and grew slowly to avoid
debt.
Photo by Erin Benzakein
2 / 17
Over the years, Floret Farm has added 11 hoop houses to help extend the growing
season.
Photo by Erin Benzakein
3 / 17
Amaranth is an easy to grow, heat-loving flower that comes in a range of earthy
colors and forms.
Photo by Erin Benzakein
4 / 17
Funky Celosia spp. come in a wide variety of shapes and colors, including spiky,
plumed forms that are great accents for bouquets.
Photo courtesy www.RareSeeds.com
5 / 17
Globe amaranth (Gomphrena globosa) have adorable, buttonlike blooms that look
great in bouquets.
Photo by iStock/marekuliasz
6 / 17
Snapdragons (Antirrhinum spp.) are highly productive, and they have long, strong
stems, a lengthy vase life, and a lovely citrus scent.
Photo by Erin Benzakein
7 / 17
Of all the annual plants you can grow in your cutting garden, none is more
productive than Cosmos.
Photo by iStock/chrisat
8 / 17
Marigolds (Tagetes spp.) are some of the toughest, most abundant flowering
plants you can grow.
Photo by iStock/tc397
9 / 17
The author harvests ‘Zinderella Lilac’ zinnias from her farm, Floret.
Photo by Erin Benzakein
10 / 17
Dahlias aren’t a long-lasting cut flower, but when picked fully ripe, they
should last 5 to 7 days.
Photo by Erin Benzakein
11 / 17
Erin picks ‘Salmon Parrot’ tulips at her farm in northwest Washington.
Photo by Erin Benzakein
12 / 17
Erin Benzakein is the founder of Floret, a 2-acre flower farm in Washington’s
Skagit Valley. Floret offers training workshops and specialty seeds and supplies
for small-scale flower farmers around the world (www.FloretFlowers.com).
Photo by Erin Benzakein
13 / 17
Erin uses landscaping fabric at her farm, Floret, to cut back on weeding time.
Photo by Erin Benzakein
14 / 17
Floret Farm extends their selling season by planting bulbs in fall, which bloom
beautifully first-thing in spring.
Photo by Erin Benzakein
15 / 17
Floret Farm purchased a tractor in their third year, after they'd saved enough
money from previous years' sales to purchase one without going into debt.
Photo by Erin Benzakein
16 / 17
Erin and Chris Benzakein are the owners of Floret Farm, which is located in
Washington's Skagit Valley.
Photo by Erin Benzakein
17 / 17
Floret Farm's 11 hoop houses were purchased with income from the previous year's
sales to avoid debt.
Photo by Erin Benzakein
When Lynn Byczynski first authored an article on flower farming for Mother Earth
News back in 2002, she estimated that “an acre of well-grown and marketed
flowers is worth approximately $25,000 to $30,000 in sales.” Fifteen years
later, cut flowers continue to be one of the highest-grossing crops you can grow
per acre. Utilizing small-scale, high-intensity production techniques, my farm,
Floret, has been able to gross $55,000 to $60,000 per acre in good years, even
when we’ve sold the bulk of our flowers at wholesale prices. By offering wedding
flowers and design services, we’re able to include an additional $25,000 to
$30,000 worth of value-added revenue to our farm each year.
But before you get too starry-eyed by these figures and start plowing under your
corn to plant zinnias and cosmos, it’s important to remember a few key things.
Flower farming is farming, and farming is hard work. It involves long hours,
physical labor, and your net income (what you keep) is a far cry from the gross
per-acre income (what you bring in) after you factor in all your expenses and
time. But the benefits are many, including being your own boss, providing vital
bee and pollinator habitat, working outdoors, and being surrounded by incredible
beauty. And most importantly: making a living doing something you love.
Here at Floret, we have just 2 (yes 2!) tiny acres dedicated to flower
production. Many of today’s most successful flower farms are what would be
considered “microfarms” compared to the vast expanses of corn, wheat, and
soybean farms that make up much of the farmland across large swaths of the
country. Among my flower-farming friends, anyone growing flowers on more than 10
acres is considered one of the “big guys.”
In just the past three years, there has been a renaissance of new flower farms
in the U.S. Virtually all of this new growth is taking root on farms with just a
few acres in production. Unlike commodity crops, and even vegetables grown on a
small scale, flowers are typically planted, cultivated, and harvested all by
hand. Very little mechanization beyond field preparation is actually involved,
which means production is more often limited by available labor, than by
available land.
BEFORE YOU BEGIN
To get high yields and large volumes on such little land, we utilize
high-intensity production techniques at Floret. These methods involve
significant investments in soil health, season extension structures, such as
hoop houses, and in weed-control fabric, tight plant spacing, and a finely-tuned
succession-planting plan. Succession planting means that as soon as one cultivar
is done blooming, we tear it out and have another crop ready to transplant in
its place in just a matter of days. This way, we harvest two crops in one season
from each bed, which significantly increases our overall production (read more
about this growing technique in Succession Planting: Growing Vegetables
Year-Round. I like to say that we tend 2 acres but produce more like 4 acres’
worth of flowers.
If you have a green thumb, have access to land with good soil, and have an
outlet for selling seasonal blooms, then growing your own cut flowers can be a
great source of supplemental income. It’s best to start small and slow, as the
learning curve can be significant. Flower farmers grow dozens, sometimes
hundreds, of different cultivars, each with their own germinating, harvesting,
and post-harvest handling requirements. Plus, the prices you can get for flowers
vary greatly depending on where you live and who your customers are. There is a
fine art to finding the right type of flowers to grow, timing harvests for
specific times of the year, and selling to the right people for the best price.
Flowers you sell at farmers markets are different from flowers you sell to
wedding florists, for example. You might need a few seasons to sort this out, so
be sure to factor in some extra time while you’re getting the hang of it all.
CUT FLOWER RECOMMENDATIONS FOR BEGINNING FARMERS
Whether you want to grow cut flowers for pleasure, to attract pollinators, or
for a potential side business, here are a few of my favorite go-to flowers that
can be started from seed and are easy to grow across a wide variety of climates.
There is a whole world of cut flowers to discover and fall in love with, but you
must look beyond the short-stemmed bedding plants you’ll find at big garden
centers and go for cultivars with long stems and a productive growth habit.
Search catalogs and read seed packets carefully to ensure that the variety or
cultivar is good for cutting.
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The Sky’s the Limit: Vertical Gardening Make efficient use of your garden space
by growing vertically, as well as traditionally.
Amaranthus spp. An easy to grow, heat-loving flower that comes in a range of
earthy colors and forms, including many that look like hanging tassels. I love
using amaranth as a foliage base in our market bouquets and grow rows of it each
year.
Antirrhinum spp. (Snapdragons). These beautiful, frilly blooms are highly
productive, and they have long, strong stems, a lengthy vase life, and a lovely
citrus scent. They’re great in early-summer bouquets, and the more you pick
them, the more they flower.
Celosia spp. These easy to grow, heat-loving flowers come in a wide variety of
shapes, colors, and forms, including a crested cockscomb that my kids call a
“brain flower” and spiky, plumed forms that are great accents for bouquets.
Cosmos spp. Of all the annual plants you can grow in your cutting garden, none
is more productive than Cosmos. They truly are a cut-and-come-again flower; the
more you harvest them, the more they bloom. A single planting will produce
buckets and buckets of daisylike blooms for many months.
Gomphrena globosa (Globe amaranth). These summer darlings have adorable,
buttonlike blooms that look great in bouquets. They thrive in the heat, and the
more you cut, the more they bloom. Freshly harvested flowers can last up to two
weeks in a vase and can be dried.
Tagetes spp. (Marigolds). These are some of the toughest, most abundant
flowering plants you can grow. I often get 15 to 20 salable blooms from a single
plant! These fluffy bloomers are a great addition to market bouquets.
Zinnia spp. Nothing says summer more than an armload of zinnias. One of the
easiest cut flowers to cultivate, zinnias are a perfect first crop for beginning
growers and are reliable, prolific producers no matter where you garden.
INVESTMENT DECISIONS
If you’re ready to get serious about flower farming as a business and are
wondering what you’ll need to get started, I’ve outlined the investments that I
made in the first three years. We’ve always run a debt-free operation, and
growth has been slow and steady. Rather than buying on credit, we took the
advice of a very wise farmer in our area and used the profits from the previous
season to invest in infrastructure and equipment.
The first year, I started out very modestly with a wheelbarrow, a few basic hand
tools, some landscape fabric for weed suppression, and a drip irrigation system.
The second year, I invested in a small 15-by-40 foot seed-starting greenhouse
and an old walk-in cooler that I bought on Craigslist from a restaurant that was
going out of business. I couldn’t afford the cooling unit that came with the
cooler, so I used an air conditioner and CoolBot, which was a much more
affordable option.
During the third year, we put up our first large greenhouse (20 by 60 feet), and
bought an old delivery van. Each year, as the business grew more profitable, we
invested in tools that save time and labor, including a tractor, 11 hoop houses,
and an indoor workspace. If you don’t have a ton of money to invest in the
beginning, don’t worry. It’s OK to grow slowly and pay as you go.
ROUGH AROUND THE EDGES
People always assume, after seeing pictures ( please link to photo slideshow),
that our property is a beautiful, magazine-worthy show farm. In reality, it’s
rough around the edges. Duct tape and bailing twine are the threads that hold
this place together. Although it’s not as polished as I would like, we own
everything outright, and that’s worth its weight in gold.
Before you set off down the flower-farming path, it’s important to gain an
overall understanding of the floral industry and the general practice of growing
flowers. I highly recommend joining the Association of Specialty Cut Flower
Growers, a national organization dedicated to supporting commercial cut flower
growers through education, marketing support, research, and community events.
And if you haven’t yet read any of the books listed under “Flower Farming
Resources” (keep reading), then consider visiting your local bookstore or
library to check them out.
There are few things more magical than standing in a field of flowers,
especially when you’ve grown them yourself. Having the opportunity to own your
own business, be surrounded by the beauty of nature, and do something both
meaningful and fulfilling for a living is incredible. But with all of the
benefits you’ll gain from flower farming, you’ll also find a whole lot of hard
work and tough lessons to learn. The first few years will be the hardest as you
try, succeed at, and fail at so many new things. While it can be scary to
venture into uncharted territory, all of the lessons learned will ultimately
serve you in the long run. So keep at it. The future is bright and filled with
flowers!
--------------------------------------------------------------------------------
FLOWER FARMING RESOURCES
• Floret Farm’s Cut Flower Garden by Erin Benzakein
• Grow Your Own Cut Flowers by Sarah Raven
• Specialty Cut Flowers by Allan M. Armitage and Judy M. Laushman
• The Flower Farmer by Lynn Byczynski
• The Cutting Garden by Sarah Raven
• Woody Cut Stems for Growers and Florists by Lane Greer and John Dole
• Subscription to Growing for Market trade publication
• Association of Specialty Cut Flower Growers
--------------------------------------------------------------------------------
Erin Benzakein is the founder of Floret, a 2-acre flower farm in Washington’s
Skagit Valley. Floret offers training workshops and specialty seeds and supplies
for small-scale flower farmers around the world. Her new book is Floret Farm’s
Cut Flower Garden: How to Grow, Harvest and Arrange Stunning Seasonal Blooms.
* Published on May 31, 2017
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