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Text Content

 * Essays
 * Quick Takes
 * Courses
 * About
 * Podcast

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Growth Strategy and User Acquisition




 * Essays
 * Quick Takes
 * Courses
 * About
 * Podcast




BUILD A GROWTH MACHINE

I'm Brian Balfour, Founder/CEO of Reforge, previously VP Growth @ HubSpot. I've
started multiple VC backed companies, and grown user bases to millions of daily
active users. I write detailed essays on growth and user acquisition that have
been featured in Forbes, Hacker Monthly, and OnStartups to help you build a
growth machine.

   
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One email per week, unsubscribe with one click anytime


 * 
 * Andrew Chen
   
   
   Growth @ Uber

 * "Brian's thoughtful writings on growth touch on key strategic and tactical
   considerations, making his blog a must-read."  

 * 
 * Hiten Shah
   
   
   Founder KISSMetrics

 * "Brian writes thorough, structured actionable posts about growth and user
   acquisition. Every post of his is a must read."

 * 
 * Noah Kagan
   
   
   CEO AppSumo

 * "Brian has been at forefront of growth marketing, virtual goods and social
   networks. He spends a lot of time writing in-depth posts with lots of meaty
   goodness for sharing :)"


My Most Popular Essays


GROWTH STRATEGY + THE FOUR FITS FRAMEWORK


THE FOUR FITS FOR $100M+ GROWTH

This is the framework I use to evaluate and drive growth strategy for my
portfolio companies. 


WHY PRODUCT MARKET FIT ISN'T ENOUGH

We have become over focused on product market fit.  Here is why it is just the
beginning, what's needed to achieve it, and how to measure it. 


PRODUCT CHANNEL FIT

Execution won't matter unless you have product channel fit.  Here is what it is
and how to find it. 


CHANNEL MODEL FIT

Most focus on LTV:CAC.  But that is typically not the limiting factor for
channel growth.  It is Channel Model fit. 


LEARNING GROWTH + CUSTOMER ACQUISITION


7 PRINCIPLES TO MASTER GROWTH

7 foundational principles to follow to excel as a growth practitioner.


HOW TO BECOME A CUSTOMER ACQUISITION EXPERT

The guide I wish I had when I started to learn customer acquisition and growth.
 


SEEK AUTHENTIC GROWTH

The cycle of meaningless growth and how to avoid it. 


RETENTION + ENGAGEMENT


THE ONE METRIC THAT MOVES ACQUISITION, MONETIZATION, AND VIRALITY

Everyone has heard retention is important, but why?  We break down how retention
influences the rest of your growth model. 


WHY RETENTION IS THE SILENT KILLER

Why retention is still the #1 factor for why a product fails highlights some
important lessons of how we should be thinking about it.


RETENTION IS GETTING HARDER, HERE IS WHY

Retention is the differentiator between the top performing companies and
everyone else.  Why is it getting harder to execute against?


HOW PATREON DOUBLED ACTIVATION

A quick case on how Patreon doubled their activation rate.  


HIGH PERFORMANCE GROWTH TEAMS


HOW TO RUN GROWTH MEETINGS THAT GET RESULTS

One great meeting can save you from countless additional mediocre meetings.
 Here is how to implement and get results. 


WHY FOCUS WINS

I have come very close to a few very big wins in my career.  Close, is the key
word in that sentence.  Here is the one thing that was missing.


BE THE BEST AT GETTING BETTER

Learning is a competitive advantage in the long run.  Here is how to get the
best at it.  

 


ADVANCED COURSES

I co-host selective 8 week programs designed for experienced practitioners with
some of the most amazing leaders from Uber, Pinterest, Grubhub, Atlassian,
SurveyMonkey, LinkedIn, Google and more.  Every program is designed to apply to
your role/product today to create meaningful impact.  

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GROWTH SERIES

The Reforge Growth Series focuses on actionable/applicable frameworks to help
you construct a cohesive strategy and system around growth for your product. 
This program is best for product/marketing/data team leads (or soon to be team
leads). 

Learn More


DEEP DIVE: GROWTH MODELING

The Reforge Deep Dive on Growth Modeling is taught by myself, Casey Winters
(former Pinterest/Grubhub), Kevin Kwok (Greylock Ventures), and Andrew Chen
(former Uber).  The program goes deep on the most important tool and skill for
any growth professional, building and optimizing your growth model.

Learn More
 


RETENTION + ENGAGEMENT SERIES

The Reforge Retention and Engagement series is taught by myself, Casey Winters
(former Pinterest/Grubhub), Shaun Clowes (former Atlassian), and Andrew Chen
(former Uber).  The program is an intense deep dive on how to create and solve
key problems around retention and engagement. 

Learn More


DATA FOR PRODUCT MANAGERS

Data Analysis and Analytical Thinking is one of the foundations for any great
growth practitioner.  This program focuses on these abilities through real world
growth problems/projects.  It is designed to help you apply these abilities
immediately to your product and company. 

Learn More

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