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Resource Hub | Case Studies

40%
decrease in cost of user acquisition
19.3%
increase in DAU
46%
increase in membership conversions

SHIPT BOOSTS PAID MEMBERSHIPS AND DECREASES ACQUISITION COSTS WITH BRANCH AND
AFFLE

Shipt, a same-day delivery service, was founded on the mission of simplifying
lives for its members, shoppers, and community by offering convenience and
freedom. With a user-friendly app and a local network of reliable shoppers,
Shipt connects members to fresh, same-day grocery delivery, beauty supplies, and
everyday essentials.

With Branch and Affle, Shipt is able to increase overall conversions and
accurately measure ROI on initial membership purchases. Shipt leverages Branch’s
cross-platform measurement and people-based attribution to help optimize
campaign performance and drive better targeting via conversion data sent back to
Affle.

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40%
decrease in cost of user acquisition
19.3%
increase in DAU
46%
increase in membership conversions

PRODUCTS DISCUSSED

Attribution Data Feeds Data Feeds

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TOPTEN MALL INCREASED APP INSTALLS BY 4.5X AND PURCHASES BY 2.5X THROUGH ORGANIC
CHANNELS

TOPTEN Mall leveraged Branch’s mobile linking and mobile measurement platforms
to drive success across its omni-channel campaign.

View now


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