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A REUTERS SPECIAL REPORT


TESLA CREATED SECRET TEAM TO SUPPRESS THOUSANDS OF DRIVING RANGE COMPLAINTS



A REUTERS SPECIAL REPORT


TESLA CREATED SECRET TEAM TO SUPPRESS THOUSANDS OF DRIVING RANGE COMPLAINTS








TESLA CREATED SECRET TEAM TO SUPPRESS THOUSANDS OF DRIVING RANGE COMPLAINTS

About a decade ago, Tesla rigged the dashboard readouts in its electric cars to
provide “rosy” projections of how far owners can drive before needing to
recharge, a source told Reuters. The automaker last year became so inundated
with driving-range complaints that it created a special team to cancel owners’
service appointments.

By STEVE STECKLOW and NORIHIKO SHIROUZU

Filed July 27, 2023, 10 a.m. GMT

AUSTIN, Texas

In March, Alexandre Ponsin set out on a family road trip from Colorado to
California in his newly purchased Tesla, a used 2021 Model 3. He expected to get
something close to the electric sport sedan’s advertised driving range: 353
miles on a fully charged battery.

He soon realized he was sometimes getting less than half that much range,
particularly in cold weather – such severe underperformance that he was
convinced the car had a serious defect.

“We’re looking at the range, and you literally see the number decrease in front
of your eyes,” he said of his dashboard range meter.

Ponsin contacted Tesla and booked a service appointment in California. He later
received two text messages, telling him that “remote diagnostics” had determined
his battery was fine, and then: “We would like to cancel your visit.”

What Ponsin didn’t know was that Tesla employees had been instructed to thwart
any customers complaining about poor driving range from bringing their vehicles
in for service. Last summer, the company quietly created a “Diversion Team” in
Las Vegas to cancel as many range-related appointments as possible.

The Austin, Texas-based electric carmaker deployed the team because its service
centers were inundated with appointments from owners who had expected better
performance based on the company’s advertised estimates and the projections
displayed by the in-dash range meters of the cars themselves, according to
several people familiar with the matter.


 A Tesla logo shown outside a Beijing showroom. The automaker’s estimates of its
electric vehicles’ driving range have been among the most aggressive in the
industry. It has faced thousands of complaints from customers disappointed by
the vehicles’ real-world performance. REUTERS/Thomas Peter

Inside the Nevada team’s office, some employees celebrated canceling service
appointments by putting their phones on mute and striking a metal xylophone,
triggering applause from coworkers who sometimes stood on desks. The team often
closed hundreds of cases a week and staffers were tracked on their average
number of diverted appointments per day.

Managers told the employees that they were saving Tesla about $1,000 for every
canceled appointment, the people said. Another goal was to ease the pressure on
service centers, some of which had long waits for appointments.

In most cases, the complaining customers’ cars likely did not need repair,
according to the people familiar with the matter. Rather, Tesla created the
groundswell of complaints another way – by hyping the range of its futuristic
electric vehicles, or EVs, raising consumer expectations beyond what the cars
can deliver. Teslas often fail to achieve their advertised range estimates and
the projections provided by the cars’ own equipment, according to Reuters
interviews with three automotive experts who have tested or studied the
company’s vehicles.

Neither Tesla nor Chief Executive Elon Musk responded to detailed questions from
Reuters for this story.


Reuters reporter Steve Stecklow discusses how Tesla has been exaggerating the
driving range of its vehicles for years.

Tesla years ago began exaggerating its vehicles’ potential driving distance – by
rigging their range-estimating software. The company decided about a decade ago,
for marketing purposes, to write algorithms for its range meter that would show
drivers “rosy” projections for the distance it could travel on a full battery,
according to a person familiar with an early design of the software for its
in-dash readouts.

Then, when the battery fell below 50% of its maximum charge, the algorithm would
show drivers more realistic projections for their remaining driving range, this
person said. To prevent drivers from getting stranded as their predicted range
started declining more quickly, Teslas were designed with a “safety buffer,”
allowing about 15 miles (24 km) of additional range even after the dash readout
showed an empty battery, the source said.

The directive to present the optimistic range estimates came from Tesla Chief
Executive Elon Musk, this person said.

“Elon wanted to show good range numbers when fully charged,” the person said,
adding: “When you buy a car off the lot seeing 350-mile, 400-mile range, it
makes you feel good.”

Tesla’s intentional inflation of in-dash range-meter projections and the
creation of its range-complaints diversion team have not been previously
reported.

Driving range is among the most important factors in consumer decisions on which
electric car to buy, or whether to buy one at all. So-called range anxiety – the
fear of running out of power before reaching a charger – has been a primary
obstacle to boosting electric-vehicle sales.


 An image from a statement by South Korean regulators, who cited Tesla for false
advertising this year. The agency said the company failed to disclose that cold
weather could greatly reduce its vehicles’ driving range. Regulators also
required Tesla to change certain wording on its local website.

At the time Tesla programmed in the rosy range projections, it was selling only
two models: the two-door Roadster, its first vehicle, which was later
discontinued; and the Model S, a luxury sport sedan launched in 2012. It now
sells four models: two cars, the 3 and S; and two crossover SUVs, the X and Y.
Tesla plans the return of the Roadster, along with a “Cybertruck” pickup.

Reuters could not determine whether Tesla still uses algorithms that boost
in-dash range estimates. But automotive testers and regulators continue to flag
the company for exaggerating the distance its vehicles can travel before their
batteries run out.

Tesla was fined earlier this year by South Korean regulators who found the cars
delivered as little as half their advertised range in cold weather. Another
recent study found that three Tesla models averaged 26% below their advertised
ranges.

The U.S. Environmental Protection Agency (EPA) has required Tesla since the 2020
model year to reduce the range estimates the automaker wanted to advertise for
six of its vehicles by an average of 3%. The EPA told Reuters, however, that it
expects some variation between the results of separate tests conducted by
automakers and the agency.

Data collected in 2022 and 2023 from more than 8,000 Teslas by Recurrent, a
Seattle-based EV analytics company, showed that the cars’ dashboard range meters
didn’t change their estimates to reflect hot or cold outside temperatures, which
can greatly reduce range.

Recurrent found that Tesla’s four models almost always calculated that they
could travel more than 90% of their advertised EPA range estimates regardless of
external temperatures. Scott Case, Recurrent’s chief executive, told Reuters
that Tesla’s range meters also ignore many other conditions affecting driving
distance.

Electric cars can lose driving range for a lot of the same reasons as gasoline
cars — but to a greater degree. The cold is a particular drag on EVs, slowing
the chemical and physical reactions inside their batteries and requiring a
heating system to protect them. Other drains on the battery include hilly
terrain, headwinds, a driver’s lead foot and running the heating or
air-conditioning inside the cabin.

Tesla discusses the general effect of such conditions in a “Range Tips” section
of its website. The automaker also recently updated its vehicle software to
provide a breakdown of battery consumption during recent trips with suggestions
on how range might have been improved.

Tesla vehicles provide range estimates in two ways: One through a dashboard
meter of current range that’s always on, and a second projection through its
navigation system, which works when a driver inputs a specific destination. The
navigation system’s range estimate, Case said, does account for a wider set of
conditions, including temperature. While those estimates are “more realistic,”
they still tend to overstate the distance the car can travel before it needs to
be recharged, he said.

Recurrent tested other automakers’ in-dash range meters –  including the Ford
Mustang Mach-E, the Chevrolet Bolt and the Hyundai Kona – and found them to be
more accurate. The Kona’s range meter generally underestimated the distance the
car could travel, the tests showed. Recurrent conducted the study with the help
of a National Science Foundation grant.

Tesla, Case said, has consistently designed the range meters in its cars to
deliver aggressive rather than conservative estimates: “That’s where Tesla has
taken a different path from most other automakers.”


Tesla Chief Executive Officer Elon Musk, shown here in Beijing this year, gave
the directive about a decade ago to write software for vehicles that gave
drivers “rosy” estimates of driving range, a source familiar with the matter
told Reuters. REUTERS/Tingshu Wang

Failed tests and false advertising

Tesla isn’t the only automaker with cars that don’t regularly achieve their
advertised ranges.

One of the experts, Gregory Pannone, co-authored a study of 21 different brands
of electric vehicles, published in April by SAE International, an engineering
organization. The research found that, on average, the cars fell short of their
advertised ranges by 12.5% in highway driving.

The study did not name the brands tested, but Pannone told Reuters that three
Tesla models posted the worst performance, falling short of their advertised
ranges by an average of 26%.

The EV pioneer pushes the limits of government testing regulations that govern
the claims automakers put on window stickers, the three automotive experts told
Reuters.

Like their gas-powered counterparts, new electric vehicles are required by U.S.
federal law to display a label with fuel-efficiency information. In the case of
EVs, this is stated in miles-per-gallon equivalent (MPGe), allowing consumers to
compare them to gasoline or diesel vehicles. The labels also include estimates
of total range: how far an EV can travel on a full charge, in combined city and
highway driving.

> “They've gotten really good at exploiting the rule book and maximizing certain
> points to work in their favor involving EPA tests.”
> 
> Jonathan Elfalan, vehicle testing director of Edmunds.com, on how Tesla
> approaches estimating its vehicles’ driving range

EV makers have a choice in how to calculate a model’s range. They can use a
standard EPA formula that converts fuel-economy results from city and highway
driving tests to calculate a total range figure. Or automakers can conduct
additional tests to come up with their own range estimate. The only reason to
conduct more tests is to generate a more favorable estimate, said Pannone, a
retired auto-industry veteran.

Tesla conducts additional range tests on all of its models. By contrast, many
other automakers, including Ford, Mercedes and Porsche, continue to rely on the
EPA’s formula to calculate potential range, according to agency data for 2023
models. That generally produces more conservative estimates, Pannone said.

Mercedes-Benz told Reuters it uses the EPA’s formula because it believes it
provides a more accurate estimate. “We follow a certification strategy that
reflects the real-world driving behavior of our customers in the best possible
way,” the German carmaker said in a statement.

Ford and Porsche didn’t respond to requests for comment.


 A screengrab from Tesla’s website advertising the Model S sport sedan. Driving
range is among the most important factors considered by electric vehicle buyers.

Whatever an automaker decides, the EPA must approve the window-sticker numbers.
The agency told Reuters it conducts its own tests on 15% to 20% of new electric
vehicles each year as part of an audit program and has tested six Tesla models
since the 2020 model year.

EPA data obtained by Reuters through the Freedom of Information Act showed that
the audits resulted in Tesla being required to lower all the cars’ estimated
ranges by an average of 3%. The projected range for one vehicle, the 2021 Model
Y Long Range AWD (all-wheel drive), dropped by 5.15%. The EPA said all the
changes to Tesla’s range estimates were made before the company used the figures
on window stickers.

The EPA said it has seen “everything” in its audits of EV manufacturers’ range
testing, including low and high estimates from other automakers. “That is what
we expect when we have new manufacturers and new technologies entering the
market  and why EPA prioritizes” auditing them, the agency said.

The EPA cautioned that individuals’ actual experience with vehicle efficiency
might differ from the estimates the agency approves. Independent automotive
testers commonly examine the EPA-approved fuel-efficiency or driving range
claims against their own experience in structured tests or real-world driving.
Often, they get different results, as in the case of Tesla vehicles.

Pannone called Tesla “the most aggressive” electric-vehicle manufacturer when it
comes to range calculations.

“I’m not suggesting they’re cheating,” Pannone said of Tesla. “What they’re
doing, at least minimally, is leveraging the current procedures more than the
other manufacturers.”

Jonathan Elfalan, vehicle testing director for the automotive website
Edmunds.com, reached a similar conclusion to Pannone after an extensive
examination of vehicles from Tesla and other major automakers, including Ford,
General Motors, Hyundai and Porsche.

All five Tesla models tested by Edmunds failed to achieve their advertised
range, the website reported in February 2021. All but one of 10 other models
from other manufacturers exceeded their advertised range.

Tesla complained to Edmunds that the test failed to account for the safety
buffer programmed into Tesla’s in-dash range meters. So Edmunds did further
testing, this time running the vehicles, as Tesla requested, past the point
where their range meters indicated the batteries had run out.

Only two of six Teslas tested matched their advertised range, Edmunds reported
in March 2021. The tests found no fixed safety buffer.

Edmunds has continued to test electric vehicles, using its own standard method,
to see if they meet their advertised range estimates. As of July, no Tesla
vehicle had, Elfalan said.

“They've gotten really good at exploiting the rule book and maximizing certain
points to work in their favor involving EPA tests,” Elfalan told Reuters. The
practice can “misrepresent what their customers will experience with their
vehicles.”

South Korean regulators earlier this year fined Tesla about $2.1 million for
falsely advertised driving ranges on its local website between August 2019 and
December 2022. The Korea Fair Trade Commission (KFTC) found that Tesla failed to
tell customers that cold weather can drastically reduce its cars’ range. It
cited tests by the country’s environment ministry that showed Tesla cars lost up
to 50.5% of the company’s claimed ranges in cold weather.

The KFTC also flagged certain statements on Tesla’s website, including one that
claimed about a particular model: “You can drive 528 km (328 miles) or longer on
a single charge.” Regulators required Tesla to remove the “or longer” phrase.

Korean regulators required Tesla to publicly admit it had misled consumers. Musk
and two local executives did so in a June 19 statement, acknowledging
“false/exaggerated advertising.”


So-called range anxiety - the fear of getting stranded in an electric car before
reaching a charger - has been a major obstacle to increasing electric vehicle
sales. REUTERS/Albert Gea

Creating a diversion

By last year, sales of Tesla’s electric vehicles were surging. The company
delivered about 1.3 million cars in 2022, nearly 13 times more than five years
before.

As sales grew, so did demand for service appointments. The wait for an available
booking was sometimes a month, according to one of the sources familiar with the
diversion team’s operations.

Tesla instructs owners to book appointments through a phone app. The company
found that many problems could be handled by its “virtual” service teams, who
can remotely diagnose and fix various issues.

Tesla supervisors told some virtual team members to steer customers away from
bringing their cars into service whenever possible. One current Tesla “Virtual
Service Advisor” described part of his job in his LinkedIn profile: “Divert
customers who do not require in person service.”

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Such advisors handled a variety of issues, including range complaints. But last
summer, Tesla created the Las Vegas “Diversion Team” to handle only range cases,
according to the people familiar with the matter.

The office atmosphere at times resembled that of a telemarketing boiler room. A
supervisor had purchased the metallophone – a xylophone with metal keys – that
employees struck to celebrate appointment cancellations, according to the people
familiar with the office’s operations.

Advisers would normally run remote diagnostics on customers’ cars and try to
call them, the people said. They were trained to tell customers that the
EPA-approved range estimates were just a prediction, not an actual measurement,
and that batteries degrade over time, which can reduce range. Advisors would
offer tips on extending range by changing driving habits.

If the remote diagnostics found anything else wrong with the vehicle that was
not related to driving range, advisors were instructed not to tell the customer,
one of the sources said. Managers told them to close the cases.

Tesla also updated its phone app so that any customer who complained about range
could no longer book service appointments, one of the sources said. Instead,
they could request that someone from Tesla contact them. It often took several
days before owners were contacted because of the large backlog of range
complaints, the source said.


Tesla recently stopped owners from using its app to book service appointments
relating to complaints about driving range. Instead, it gave them tips on
increasing range and directed their inquiries to a “Diversion Team” tasked with
preventing service-center visits.

The update routed all U.S. range complaints to the Nevada diversion team, which
started in Las Vegas and later moved to the nearby suburb of Henderson. The team
was soon fielding up to 2,000 cases a week, which sometimes included multiple
complaints from customers frustrated they couldn't book a service appointment,
one of the people said.

The team was expected to close about 750 cases a week. To accomplish that,
office supervisors told advisers to call a customer once and, if there was no
answer, to close the case as unresponsive, the source said. When customers did
respond, advisers were told to try to complete the call in no more than five
minutes.

In late 2022, managers aiming to quickly close cases told advisors to stop
running remote diagnostic tests on the vehicles of owners who had reported range
problems, according to one of the people familiar with the diversion team’s
operations.

“Thousands of customers were told there is nothing wrong with their car” by
advisors who had never run diagnostics, the person said.

Reuters could not establish how long the practice continued.

Tesla recently stopped using its diversion team in Nevada to handle
range-related complaints, according to the person familiar with the matter.
Virtual service advisors in an office in Utah are now handling range cases, the
person said. Reuters could not determine why the change was made.


The U.S. Environmental Protection Agency (EPA) signs off on fuel economy and
driving range estimates.

The EPA required Tesla to slightly lower driving range estimates that it planned
to put on window stickers for six recent models after the agency’s own testing.
But the EPA said such variation is not uncommon in testing by makers of electric
vehicles.

On the road

By the time Alexandre Ponsin reached California on his March road trip, he had
stopped to charge his Model 3’s battery about a dozen times.

Concerned that something was seriously wrong with the car, he had called and
texted with several Tesla representatives. One of them booked the first
available appointment in Santa Clara – about two weeks away – but advised him to
show up at a Tesla service center as soon as he arrived in California.

Ponsin soon received a text saying that remote diagnostics had shown his battery
“is in good health.”

“We would like to cancel your visit for now if you have no other concerns,” the
text read.

“Of course I still have concerns,” Ponsin shot back. “I have 150 miles of range
on a full charge!”

The next day, he received another text message asking him to cancel the
appointment. “I am sorry, but no I do not want to close the service appointment
as I do not feel my concerns have been addressed,” he replied.

Undeterred, Ponsin brought his car to the Santa Clara service center without an
appointment. A technician there told him the car was fine. “It lasted 10
minutes,” Ponsin said, “and they didn’t even look at the car physically.”

After doing more research into range estimates, he said he ultimately concluded
there is nothing wrong with his car. The problem, he said, was that Tesla is
overstating its performance. He believes Tesla “should be a lot more explicit
about the variation in the range,” especially in very cold weather.

“I do love my Tesla,” the engineer said. “But I have just tempered my
expectation of what it can do in certain conditions.”

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Range Rage

By Steve Stecklow in London and Norihiko Shirouzu in Austin

Additional reporting by Heekyong Yang and Ju-min Park in Seoul and Peter
Henderson in San Francisco

Art direction and lead illustration: Eve Watling

Video Production: Lucy Ha and Ilan Rubens

Edited by Brian Thevenot

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 A Tesla logo shown outside a Beijing showroom. The automaker’s estimates of its
electric vehicles’ driving range have been among the most aggressive in the
industry. It has faced thousands of complaints from customers disappointed by
the vehicles’ real-world performance. REUTERS/Thomas Peter1 / 8

 An image from a statement by South Korean regulators, who cited Tesla for false
advertising this year. The agency said the company failed to disclose that cold
weather could greatly reduce its vehicles’ driving range. Regulators also
required Tesla to change certain wording on its local website.2 / 8

Tesla Chief Executive Officer Elon Musk, shown here in Beijing this year, gave
the directive about a decade ago to write software for vehicles that gave
drivers “rosy” estimates of driving range, a source familiar with the matter
told Reuters. REUTERS/Tingshu Wang3 / 8

 A screengrab from Tesla’s website advertising the Model S sport sedan. Driving
range is among the most important factors considered by electric vehicle
buyers.4 / 8

So-called range anxiety - the fear of getting stranded in an electric car before
reaching a charger - has been a major obstacle to increasing electric vehicle
sales. REUTERS/Albert Gea5 / 8

Tesla recently stopped owners from using its app to book service appointments
relating to complaints about driving range. Instead, it gave them tips on
increasing range and directed their inquiries to a “Diversion Team” tasked with
preventing service-center visits.6 / 8

The U.S. Environmental Protection Agency (EPA) signs off on fuel economy and
driving range estimates.7 / 8

The EPA required Tesla to slightly lower driving range estimates that it planned
to put on window stickers for six recent models after the agency’s own testing.
But the EPA said such variation is not uncommon in testing by makers of electric
vehicles.8 / 8