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IMAGES IN THE SUBJECT LINE

By steve
2 comments
January 2, 2013
2 Min read
In Technical
I

I’ve seen this trick used by a few senders recently, with varying effectiveness.

Where do they get these pictures?
While you can scatter any images you like across the body of your message, the
subject line is limited to just text. But “text” is more than just “a, b, c” –
using RFC 2047 encoding you can use any character you like, including many tiny
pictures.

|||||||
Experian, Vertical Response and Bronto all have some interesting things to say
about the effectiveness of using these.
Finding the right glyph can be tricky. Macs have a fairly decent glyph search
engine (under Edit > Special Characters… in most applications) while Windows has
a fairly mediocre one (Start > All Programs > Accessories > System Tools >
Character Map > Advanced View). Both are missing some useful features, though,
so I put together something better.
emailstuff.org/glyph lets you search for glyphs by name. It’ll tell you about
related glyphs (“helicopter” and “airplane”, or “package” and “wrapped present”)
which can help you find the right image when you don’t know it’s name. And, once
you’ve chosen a glyph, it shows how to use it in various encodings (if you’re
using a GUI tool or a web form to compose your emails you can probably just copy
and paste, but it’s handy for manually editing messages when your composition
tool isn’t unicode-friendly).
Will all your recipients be able to see these glyphs? All mail clients support
utf-8 text and this sort of encoding so the only issue is whether the recipient
has a font installed with the glyph in it. That’s operating system specific,
rather than depending on the web browser or mail client, so if you want to test
– and you probably should – you can get away with just Windows and OS X for
desktop, iOS and Android for mobile.
Have fun! But don’t overdo it.


RELATED

The Physics of the Email UniverseApril 3, 2012In "Technical"

This message has no content.January 22, 2016In "Best Practices"

Image BlockingJune 12, 2015In "Best Practices"

emailstuff glyph subject lines unicode
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ABOUT THE AUTHOR

STEVE


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2 COMMENTS

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 * Elibert Beukens says:
   January 5, 2013 at 3:38 am
   
   Steve,
   Nice article! About three weeks ago i also wrote a message on the
   E-difference Blog in Dutch about the use of unicode symbols in subjectlines.
   The name of the article: ☛De ★nieuwe★ manier om op te vallen in de . We ♥:
   http://bit.ly/U6QNUN. But i was not aware of the nice functionality search
   for glyphs by name.
   Greetings Elibert

   
 * Gene Rosov says:
   September 22, 2020 at 2:20 am
   
   Impressed with your article about glyphs. It’s very insightful. Now –
   important and interesting question: do you think that it’s possible to create
   a glyph (or other type of image) in the subject line which (here’s the rub)
   would be CLICKABLE? and which would “take” you somewhere? It’s a little
   project I’m intrigued with, and I figured I’d ask one of the smartest guys
   out there….YOU! Thanks for any insights. Best, Gene.

   




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By steve January 2, 2013

2 comments
Mail that looks good on desktop and mobile
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