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INSIGHTS. IDEAS. INSPIRATION.

Take your marketing further with Google. Think with Google.

Feature of the week


SUNSETS AND BLUE HUES: TELE2’S AI-POWERED CREATIVE INSIGHTS THAT MEASURE THE
IMPACT OF ADS ON BUSINESS

Sunsets, greenery and calming music – these are just three of the creative
factors that Tele2 discovered garner much stronger viewer retention rates on
campaigns. The Swedish company share with us their journey of gaining a deeper
understanding of the pivotal role of creativity in driving sales.




Feature of the week


SUNSETS AND BLUE HUES: TELE2’S AI-POWERED CREATIVE INSIGHTS THAT MEASURE THE
IMPACT OF ADS ON BUSINESS

Sunsets, greenery and calming music – these are just three of the creative
factors that Tele2 discovered garner much stronger viewer retention rates on
campaigns. The Swedish company share with us their journey of gaining a deeper
understanding of the pivotal role of creativity in driving sales.


CONSUMER INSIGHTS

 * Europe, Middle East & Africa Case Study
   
   Case Study
   
   
   MOVE OVER BLACK FRIDAY AND THE HOLIDAY SEASON, EASTER IS THE MOMENT MARKETERS
   NEED TO PREP FOR IN 2025

 * Global Article
   
   Article
   
   
   TRAVEL 2040: 2.4 BILLION REASONS TO GET EXCITED ABOUT THE FUTURE OF TRAVEL

 * Sub-Saharan Africa Article
   
   Article
   
   
   NEW IN SOUTH AFRICA: PEAK RETAIL SEARCH TRENDS THAT EVERY MARKETER NEEDS TO
   KNOW

 * Nordics & Benelux Infographic
   
   Infographic
   
   
   PEAK SHOPPING 2024: FROM BRAND PREFERENCE TO VISUAL SEARCH — WHAT’S IMPORTANT
   TO NORDIC AND BENELUX SHOPPERS

 * Middle East & North Africa Article
   
   Article
   
   
   4 RETAIL PEAKS, 6 EXCITING WEEKS — HERE’S HOW MENA MARKETERS CAN MASTER THEM
   ALL

 * Sub-Saharan Africa Case Study
   
   Case Study
   
   
   CHEERS, CORONA: BOOSTING AWARENESS AND CONVERSIONS WITH YOUTUBE SHORTS

 * Case Study
   
   Case Study
   
   
   HOW PANDORA UNLOCKS INCREMENTAL VALUE ALL HOLIDAY SEASON LONG

 * United Kingdom Article
   
   Article
   
   
   THE RISE OF REFURBISHED TECH: HOW MARKETERS CAN DRIVE SUSTAINABLE CONSUMER
   CHOICES


MARKETING STRATEGIES & INNOVATIONS

 * Article
   
   Article
   
   
   THE CMO’S BLUEPRINT FOR BUILDING A WORLD-CLASS MARKETING TEAM

 * Article
   
   Article
   
   
   5 HUMAN SKILLS THAT WILL SET MARKETERS APART IN THE AGE OF AI

 * Article
   
   Article
   
   
   TO UNLOCK AI’S POWER, SIMPLIFY YOUR SEARCH CAMPAIGNS

 * Interview
   
   Interview
   
   
   WHY YOUTUBE IS PART OF A WINNING SOCIAL STRATEGY

 * Interview
   
   Interview
   
   
   HOW WELL DO YOU KNOW GOOGLE SEARCH?

 * Case Study
   
   Case Study
   
   
   FROM ZERO TO 590 MILLION VIEWS: WESN’S SHAQ-SIZED JOURNEY TO “CONTROLLED
   VIRALITY”

 * Perspective
   
   Perspective
   
   
   THE ART OF THE POSSIBLE: INTUIT’S LESSONS FOR ACCELERATING ADS WITH PATIENCE

 * Case Study
   
   Case Study
   
   
   BLACK FRIDAY TRAVEL TAKEOVER: HOW ETIHAD AIRWAYS TURNED SHOPPERS INTO
   PASSENGERS


IN-DEPTH READING


 * CENTRAL AND EASTERN EUROPE
   
   Delve into trends rising alongside CEE, new consumer behaviours,
   technologies, perspectives, and stand-out marketing strategies.
   
   9 Collections


 * MIDDLE EAST & NORTH AFRICA
   
   Be inspired by consumer insights, trends, AI-powered solutions, and inventive
   strategies from across the growing MENA region.
   
   11 Collections


 * NORDICS & BENELUX
   
   Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions,
   and much more from a welcoming, forward-thinking region.
   
   12 Collections


 * SUB-SAHARAN AFRICA
   
   Explore Africa’s most innovative brand solutions bringing fresh perspectives
   on consumer trends, AI, and the future of marketing.
   
   7 Collections


 * UNITED KINGDOM
   
   Elevate your marketing with the latest case studies, consumer trends,
   strategies, and thought leadership from across the U.K.
   
   15 Collections


 * SEARCH INSIGHTS
   
   Dig into Google Search insights and trends from across EMEA to get closer to
   your customers and be ready for what’s next.
   
   5 Collections


 * YOUTUBE EFFECTIVENESS
   
   Dive into YouTube ad effectiveness research from across EMEA, and find out
   how other brands are innovating with online video marketing.
   
   5 Articles


 * PRIVACY & TRUST
   
   See how companies across EMEA are taking steps to protect user privacy, as
   well as build and maintain trust regarding the use of their data.
   
   5 Collections


TOOLS


 * INSIGHTS FINDER
   
   Go beyond demographics to find who matters most to your business.
   
   Open


 * GOOGLE TRENDS
   
   Gauge consumer search behavior with real-time search trends.
   
   Open


 * MARKET FINDER
   
   Get data and insights to identify your next global markets.
   
   Open

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