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Saxon Holt Photography A Garden Photographer Celebrates Plants
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     THE GREEN NEW DEAL
     
     
     THE YEAR IN PANORAMAS
     
     
     SPEAKING OUT
     
     
     DISTURBANCE AT THE SEA RANCH
     
     
     
 * Photobotanic
 * Contact


Musings


THE GREEN NEW DEAL

saxonholt - August 26, 2020
0
Blog


THE YEAR IN PANORAMAS

saxonholt - January 3, 2018
0
Blog


SPEAKING OUT

saxonholt - January 22, 2017
0

GOLD AWARD ! BEST GARDEN BOOK FROM GWA.  MY WORKSHOP E-BOOK GOOD GARDEN
PHOTOGRAPHY.



Not only did Good Garden Photography win the Silver Award from the Garden
Writer’s Association as the best e-book, it received the gold as Best Book
Overall.

Available as a pdf download at PhotoBotanic.  $9.95.

************************

WRITING ABOUT 30 YEARS OF GARDEN PHOTOGRAPHY, PHOTO ASSIGNMENTS, PERSONAL ART
EXPLORATIONS, AND STOCK PHOTO LIBRARY.

LICENSING GARDEN PHOTOGRAPHS FOR PUBLICATIONS, ART PRINTS, AND E-BOOKS IS FOUND
AT PHOTOBOTANIC.COM

This website serves as my calling card, place to share my favorite photographs
from many years as a garden photographer. It has been a thrilling ride, learning
from some of the absolute best gardeners, designers, and landscape architects in
the business. I have been honored and humbled to visit many of the best gardens
in America as I have learned to celebrate plants found there.

I take the fine art of garden photography quite seriously, and feel a
responsibility to educate, even change the aesthetic of what we think of in a
garden photograph. Good photos lead to good gardens, and with my work, I want to
promote success and sustainability through the media.

I hope you will be entertained here on my personal blog where I talk about my
personal art I call “Mental Seeds”, occasionally rant about odd occurrences I
can only do here in the ‘privacy’ of my personal website, and review my garden
photography workshops. In the Learning Center of my more public, business site
PhotoBotanic you will find a much deeper blog, a living book constantly updated
in the Learning Center, as well as licensing links to my stock photography, a
Store where I sell my books, e-books, iBooks, fine art prints, and merchandise.

I love hearing from you. Please Comment about my garden pictures . . .

LATEST ARTICLES


PHOTOBOTANIC.COM – SELF-PUBLISHING EXPERIMENT

 * Musings
 * PhotoBotanic

saxonholt
-
January 15, 2015
3


At launch of my new e-pub site, PhotoBotanic.com, one book is ready, 3 more
scheduled.

eBook page in the PhotoBotanic.com Bookstore

I have spent 30+ years in garden publishing, and am still standing.  I sold my
first photograph 42 years ago.  Along the way I have received some nice awards
and have been the sole photographer for so many books I have lost count; 21, I
think?

I now safely qualify as a veteran in this publishing biz and am delighted to see
all the turmoil roiling through the industry.  As someone who is euphemistically
called a “content creator”, I am no longer dependent on what others want to
publish, I can do it myself. Sure, anyone else with a website or blog can be a
self-publisher.  But how do you make any money ?  How can the upheaval of
traditional revenue streams be a positive thing ? Why would I delight in their
demise and try to publish through the internet, where almost everything is free
? First, I do not actually delight in the industry turmoil, and wish I did not
have to deal with it.  I know too many of the real people who have spent their
careers in publishing for me to be happy about changes to their livelihood. 
Staff is down everywhere and few publications have photo editors anymore,
delegating the work of a photo department to the graphic designer, or an
editorial-assistant-copy-editor-intern, or even worse, to the writers. Writers
?! I love ‘em, but aren’t they too, already feeling the pinch ?  They are
struggling to keep up with writing and should not be put in the position of
depending on their own photography.  Some are genuinely interested in camera
work and some are even genuinely good, but almost all will admit they do it
because of the pressure to publish their writing. Economic pressures – to cut
costs in all areas of publishing, have hurt photographers especially. 
Photography is often seen as decoration to the other content, and while it was
once on par with the writer’s budget in garden publishing, good quality stock
photography is readily available from any decent amateur who knows how to use
the internet.  Photography’s value has gone down, both as a line item in a
publisher’s budget and in the importance it is given to editors. Photography
carries its own production cost in traditional publishing, requiring high grade
paper (compared to a novel, for instance), talented designers, color
separations, proofing, etc.  When pricing pressures hit hard, the part of a
photography budget that gets slashed is the actual photography licensing, not so
much the production department. This pressure on photographers’ own income has
been happening for a good 20 years.  When publishers realized they could save
money in photo budgets by using stock photography instead of assigning a story,
the value of an individual photographer’s own photojournalism talents and vision
and began to wane.  Stock photography became more universal.  Big agencies such
as Getty started to monopolize the channels to publishers for their own benefit
instead of the photographers themselves.  Prices for photo licenses continued to
plummet. I never joined any stock photograph agency, perhaps stupidly, perhaps
stubbornly protecting my own licensing, but today the market for photo sales to
publisher is so meager and over-saturated it is a waste of time to pursue it.  I
don’t need the credit or recognition – I publish for the money. I am lucky in my
years of work, perseverance, credibility, and contacts that I still do sell
stock and am grateful to every editor still calling, but it ain’t payin’ the
bills. Since I most certainly want to continue working and exploring plants and
gardens, I need a new model.  I am staking it all on self-publishing at
PhotoBotanic.com – my “brand”. I have been excited about this for many years,
talking among friends and colleagues in the publishing trenches, discussing the
shifts in publishing, about the potential for each of us to publish what WE
want.  I am grateful for all the encouragement, and three years ago decided the
only way to see if it could work was to actually do it. Fundamental to the whole
concept of self publishing is self promotion.  The work will not sell itself and
needs a way to find customers, a platform for marketing.   Numerous consultants
suggested “Saxon Holt” is already well recognized as a brand in my niche, but as
someone pathologically adverse to promoting myself, I need some cover.  I have
been using PhotoBotanic as my stock photography “brand” for many years, without
really promoting it either.  So if my future income depends on self publishing
and self promotion, PhotoBotanic it is. The concept for making money on the site
must begin with believing my own photography style is something viewers will pay
for.  Having done so many books with enough awards I am vain enough to think my
photography has an audience.  I get good feedback from my workshops and praise
from peers. I think people will pay for my work, if only I can offer it to them
directly, not as a supplier to a publisher. The internet is designed to connect
people.  I need to figure this out. For a long while I read every internet
guru’s blog and prowled the expert sites full of sincere and earnest advice
about the future of publishing.  Then I realized all these folks are actually
consultants and each one says something like “xyz idea is a super cool idea that
is going to change the internet”; maybe.  Then 2-3 months later I would hear
about something else. What these experts are publishing themselves is hope,
commentary, and speculation to each other for the benefit of folks standing on
the sidelines.  And nothing seemed to pertain to me and heavily illustrated
books of photography.  So I just put my head down, hired some consultants, and
plowed forward. What PhotoBotanic.com has become is completely new, I don’t know
of anyone else creating a similar platform.  But when I stopped reading about
the trend setting ideas, I may very well have missed the bulletin saying this is
not going to work.  Well, onward …. I have tried to incorporate every possible
revenue stream a photographer can hope for.  I have a membership section, an
eBook and iBook section, I have a store with self licensed merchandise, I sell
prints and notecards, and I still keep an entire library with galleries of my
stock photography for high res download. Indeed, in my rush to expand my
business, I nearly forgot to tell my web meister to incorporate my core business
of stock photography into the new PhotoBotanic site map.  I sure don’t want my
photo editors to arrive at the site and not know how to search for photos. To
license my stock I have been using Photoshelter as my online Archive for years
as my high res library and gallery of story ideas.  Photoshelter is used by
thousands of photographers to market their work directly to customers, and
unlike some other digital download services it makes no grandiose claims to sell
the photographers work for them.  It is really just a tool, and I put it to work
as if it were application programming interface (API) – a software tool within
the larger software that is the whole site. Similarly, I use Fine Art America to
fulfill framed print sales and Café Press for gifts and merchandise as API
tools.  Both these sites entice artists to use their services and to set up
storefronts, touting the new customers and wide exposure they bring to the
artist.  Yeah, right.  I hide these services behind my own store.  I intend to
bring business to them (he says with hubris…) To sell my ebooks as direct
digital downloads on site, we set up a Content Delivery Network (CDN) that
facilitates the process across a wide geographic region.  I am also testing out
small iBooks available from iTunes™ and Google Play™ that are the individual
lessons from my garden photography workshop lessons, otherwise available to
subscribers in the Learning Center section of PhotoBotanic. PhotoBotanic.com is
a membership site, with most core content only available to members.  But most
of those in depth articles are in the free membership section.  Paid subscribers
are students of the PhotoBotanic Garden Photography Workshop where lessons are
released to them on a drip schedule – “dripped” to them on bi-monthly depending
on the day they sign up. I think I have covered every possible way this
photographer can capture income from his images.  As I add more product, track
page visits, and sales I will get an idea as to what sort of images sell on what
sort of products, so the work is only beginning.  However the hope is that the
eBooks become the core income to PhotoBotanic, just as traditional publishing
has always been the core income for SaxonHolt. By the way, I also redesigned
SaxonHolt.com to be my portfolio and assignment site.  I intend to keep getting
commissions and assignments, but will use PhotoBotanic as a brand and platform
to license images (as allowed by various assignment contracts). I certainly do
hope to keep contributing to books and magazine stories with traditional, dead
tree publishers, but that market has shrunk. I find myself itching to do my own
stories and follow new ideas and trends, unwilling to wait for a publisher.  I
will publish myself. Putting that new content behind a membership wall forces me
to write well enough to make it worthwhile.  I really don’t expect to get enough
subscribers to count on as its own income stream, but if I produce enough
quality content, one article a week, focused around my core story lines, I can
produce 4 eBooks a year. This is thrilling: four books a year on subjects I am
passionate about, with photos I choose rather than publishing one book every two
years and doing stories for others, on gardens I would not choose.  Seems like a
perfect set-up for an inquiring veteran photojournalist. Let’s see if it makes
money.  A leap of faith. As my favorite cowboy poet Guy Clark wrote in “the
Cape”: He’s one of those who knows that life  Is just a leap of faith  Spread
your arms and hold you breath  Always trust your cape  …. He did not know he
could not fly  So he did 


GARDEN PHOTOGRAPHY WORKSHOP

 * Workshops

saxonholt
-
March 13, 2013
2



 

I offer garden photograph workshops all around the country.  Built around my
book “The PhotoBotanic Garden Photography Workshop” and the photo lessons at the
Learning Center at PhotoBotanic.com, the workshops offer an opportunity to
sharpen your skills and focus your concentration with an assignment theme for
reach workshop. You can do this on your own, by giving yourself an assignment,
something to work on – and just do it.  For instance “focal points”.  Here, at
San Francisco Botanical Garden we are using the Japanese lanterns as an element,
a focal point to draw the eye into the composition. When considering a photo it
can be really helpful to find some element that will help the viewer focus on
the the image and consider what story you are trying to tell.  It does not
necessarily need to be an object, it can be a bold plant for instance, but
something in the photo needs to be the key to understanding it. Hand in hand
with focal points comes “framing”, another Workshop theme.  I actually stumbled
onto that lesson theme as I watched the students (in the first photo), and noted
the tree was a key element in helping to define the focal point. Consider this
next scene in the South African collection at San Francisco Botanical Garden.
The bold, variegated aloe that is just beginning to put up its winter flower is
an obvious attention grabber.  But too often we are struck by the exciting
potential of a garden photo but compose too loosely.  Here, the focal point is
not well framed; and there is a tree sticking out of the top of the photograph.
Consider for a moment what the story is, and make all elements of the
composition work for you. By coming in tighter and using the background shapes
to anchor the corners, the aloe is framed and the eye wants to stay in the
photograph. Another classic compositional tool, and Workshop theme is “lines”. 
Often pathways and walls offer the photographer some simple tools that draw the
viewer into and through the photo, connecting the elements into one frame. Here,
the pathway that runs between these two sections of the succulent garden at SFBG
help connect the left and right sides and pull the eye into the focal point
which is the beautiful gray Agave.  Note the elements that frame the scene: the
line of Agave at the bottom, the group on the left, and the little explosion of
shapes in the upper right. All these tools hold the photo together while the
line pulls you into the focal point. Used this way the lines not only draw the
eye into the photo, they carry the eye across the composition. In this photo, of
a student at work using the camera to frame the scene before she moves the
tripod into place.  (You will use the tripod, right, Angela ?)  Note there are
multiple lines.  The pathway steps lead the eye from top to bottom, while the
row of bromeliads and aloe lead left to right – directly to the focal point of
the photographer. And note – the wonderful hot pink spot of color in her scarf
help this composition as well.  There is an lesson in The PhotoBotanic Garden
Photography Workshop” on color as a composition tool. Whether or not you can get
to a workshop, you can use the book and teach yourself.  Experience is by far
the best teacher and you learn by doing.  Give yourself something to work on –
and go do it. The book is available as an e-book at PhotoBotanic.


THE BEAUTY OF NATIVES

 * Gardening

saxonholt
-
February 28, 2013
5

  As a professional garden photographer for more than 25 years, I have seen all
sorts of gardens and have learned a lot from many expert gardeners, designers,
and plant geeks. California native plant gardens are absolutely the hardest to
photograph, though they are my favorite.  The reason for both is the same – they
are so hard to find. I am thrilled when I find a photogenic one because I know
it to be an opportunity to change the aesthetic of what we expect to see in a
garden photograph.  Too often the media image of a garden is a lush English
style garden with manicured flowers around a carpet of lawn, which is an
unsustainable style, on many levels, for California gardeners. Ceanothus as
native plant ground cover in front yard garden To change the way gardens are
portrayed in the media we need more good photographs of good gardens.  All of
you reading this are on the front lines of this effort.  You are interested in
the horticultural use of native plants.  You know there is unparalleled beauty
in natives, but perhaps your photographs don’t yet capture what you see. I am
here to help.  I will be showing gardens I find and talk about how they were
photographed, how to take better pictures and how to design gardens that
photograph better.  The mo’ betta’ photos all of us have, the more we win
friends to our cause and influence the shape of gardens to come.  What is out of
my control and where I have no authority to instruct is the growing of healthy
plants, but good photos start there.  It is damn hard to take a good picture of
a bad garden or poorly grown plants.  So when you set out to get a good picture
be sure you have a good subject. Bed of California native iris in Menzies
garden.     Know what your camera sees.  “Think Like a Camera” is the title of
one of my workshops and doing so will force you out of what your heart sees to
what the camera sees.  A single flower in a clump of iris is dull subject for a
landscape view of a garden though it may make your heart sing and evoke thoughts
of the glory of our native plant communities.     If you love the gnarly
mahogany bark of manzanita, don’t take a picture that hides the shape under the
foliage.  You may see it but the camera won’t.  Think about the story you want
to tell and think how the camera can help you tell it.



Always shoot in soft light.  Yes, there are some spectacular photos to be had
when the sun is just right, maybe back lighting a grass or sweeping through
trees, but generally sunlight is hard and contrasty, especially in California. 
More than any other tip, you will vastly improve your photos if you only shoot
in the soft light of early morning or late afternoon.  Cloudy or foggy days can
be a godsend. This is about all we have room for in this first post, only a few
real tips but I hope I can begin to excite you to try and take better pictures,
to make you aware your own pictures can have a powerful influence on those you
show them to. Be conscious of what you are seeing, think how the camera will see
it, and take the picture in soft light.  We covered lots of ground actually. 


PEELING BARK

 * Mental Seeds

saxonholt
-
December 31, 2012
2

Detail Manzanita – Peeling Bark I see what I see, even if I can’t show it very
well on a blog.  Here, the peeling bark of a Manzanita (Arctostaphylos
densiflora) has been transformed into elegant orange, rust, and mahogany brush
strokes with the Topaz Simplify3 filter.  It looks great in the print but it is
hard to convey the effect in a small blog post. Of course the filter itself is
not the point.  The image stands on its own.  In fact the filter is only the
last step after cropping the original photo, tweaking highlights, and enhancing
colors.  But the filter is what gives the photo an illustrative look as it
smooths out details and blends colors. This is the full frame of the print,
where here in the blog, you can’t really see the effect of the filter. I am
really pleased how the curling skin blisters away from the smooth surface of the
branch while the filter preserves the sinewy, taut ripples of the underlying
structure in a bubbling stew of warm color.  It doesn’t matter that you can’t
see why it works. Except I showed you in that first detail shot …. This is the
full frame of the original photo before I cropped it as a horizontal. I worked a
good while at the shoot to find a branch and light it with reflectors to get a
full frame of these curls and textures. Here is the Manzanita I was working
with, a beautifully pruned California native shrub in The Melissa Garden in
Sonoma County.


SEEING ‘ROGER’S RED’

 * Mental Seeds
 * PhotoBotanic

saxonholt
-
November 30, 2012
0

Leaf of grapevine ‘Roger’s Red’, backlit on my fence, swirling Some days, simply
venturing out with the camera is truly a tonic.  With full intent to go capture
some photo or another, I escape the office, get out of doors, needing, indeed
craving for photos to wash over me, allow me to click a shutter, to respond and
create.  And add some more products to the PhotoBotanic store. On this stormy
autumn day I put on a rain suit so I could plunge into plants or plop on the
ground.  I went looking for raindrops in the garden.  And I went out into
California’s wet winter spring when the native plants emerge, when rebirth and
vitality fill the air, when the first real rains make me giddy. After hours of
exploring, looking, wondering what I was seeing, what I could capture, I walked
into my back garden through the gate covered with ‘Roger’s Red’ grape vine. 
This one big leaf slapped me up the side of my head.  Whoa.  An elemental
opportunity. OK Mr. Leaf; I see you, you’re right – I should take your picture
too.  Something is happening here. Coming into the garden this way, down from
the woods on the hill, the leaves were back lit, the red intense.  The color
shimmered and swirled in the moody gloom of the brooding storm, with a sudden
red revelation dancing against my face and my one good eye.  The camera was not
going to see what I was feeling. I can now begin to pre-visualize how I might
use PhotoShop filters, so I found an angle that might show promise for later
with the computer, for the inevitable return indoors.   Last month, in my Tupelo
Impressions post, I went into detail of how to use the Oil Paint filter, and
here with this swirling red beauty of a leaf,  I anticipated opening the digital
toolbox again. The specifics are not important though I will say after cropping
the scene square and cloning in three extra leaves in the bottom of the frame
for balance, I then used Oil Paint with the various control sliders to get the
painterly effect.  The specifics are not important because for one, I am flying
by the seat of my pants as I learn the tools.  But more importantly this Mental
Seeds blog is my excuse to explore my changing vision and post personal work,
not pretend to know what I am doing … Don’t all artists harbor questions about
their direction ?  Maybe this is why I wanted to see what else was in this image
besides the shimmer, so next I isolated the red leaf against a white background
as a silhouette – a photobotanic illustration. Progression of effects, from
shimmer to illustration. The plain white silhouette is a nice enough
illustration, but I thought it would be fun to see how the painterly style might
look on the white background.  The swirly, airbrushed look that works so well
against the moody garden looked too wispy and soft for a botanical look, so I
dug deeper into the toolbox. This final version begins to take on the style of a
wood block print and, I get the shimmer AND the illustration. The design is now
available on merchandise in the PhotoBotanic store.
123...7Page 1 of 7


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