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DISCOVERING AND DELIVERING YOUR AUTHENTIC BRAND™
* WHO WE SERVE
* Financial Services
* Brand to Branch®
* Events/Exhibits
* Workplace
* Health/Wellness
* Academic
* Retail
* Non-Profit
* WHAT WE DO
* Thinking
* Creating
* Telling
* Making
* Activation
* WORK
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* Our Studio
* Team
* News
* Events
* Testimonials
* BLOG
* CONTACT
* Request a Quote
*
* *
* WHO WE SERVE
* Financial Services
* Brand to Branch®
* Events/Exhibits
* Workplace
* Health/Wellness
* Academic
* Retail
* Non-Profit
* WHAT WE DO
* Thinking
* Creating
* Telling
* Making
* Activation
* WORK
* Our Studio
* Our Studio
* Team
* News
* Events
* Testimonials
* BLOG
* CONTACT
* Request a Quote
FINANCIAL SERVICES
Image 4 > WHO WE SERVE > Financial Services
BANK MARKETING THAT IMPROVES THE CUSTOMER EXPERIENCE IN BANKING
As Branch traffic drops and digital usage increases, Bank Marketing is about
making sure Your Authentic Brand™ meets your customer where they are: reading
your social media posts, visiting your Branch for consultative assistance, or
listening to the on-hold message.
OMNI-CHANNEL INTEGRATION
The Branch Channel and your Institution’s Digital Experience are converging,
linked by your Brand voice. Successful banks and credit unions have simple,
powerful Brand positioning, low-friction on-line and in-branch Customer
Experiences and are communicating consistently and authentically. Content
marketing is replacing face-to-face sales development, freeing your team to
focus on delivering financial solutions to your customers.
BRAND TO BRANCH®
Make sure your branch reflects your Brand by optimizing branch spaces to
facilitate both intuitive, low-friction customer transactions (in-branch
integration of digital technology) and complex face-to-face interactions.
Today’s branch traffic is less about transactions than valued interactions. Your
branch is your opportunity to turn customers and members into Brand Advocates.
BRING YOUR BRAND ELEMENTS TO LIFE: 2D TO 3D TRANSFORMATION
Image 4 has all the technical capabilities to take your Brand elements from flat
2D applications into real world, impactful, 3D installations that transform your
space. Our in-house fabrication shop creates logos and Brand elements from
dozens of materials at all scales, from tiny detail elements in drawer-pulls to
lighted, multi-layer brand art installations. When you have an idea, we can
bring it to life in wood, plastic, fabric, glass and metal.
For over 20 years, Image 4 has distilled and presented Brands, and developed
Customer Experiences on-line and in-branch that create not only Customers, but
Brand Advocates. Click here for an overview of our Brand to Branch Program.
For inspiration, view our:
Image 4 In-Branch Digital deck
Image 4 Brand to Branch Portfolio deck
Image 4 Integrated Marketing for Financial Institutions deck
Or take our Brand Survey to get your creative juices flowing.
FEATURED CLIENTS
ION BANK
PROJECT: Master Brand Environment, Image and Asset Development, Design, Brand
and Merchandising Elements, Branch Roll-out Program CLIENT: Ion Bank …
RHINEBECK BANK
PROJECT: Brand Update, Branch Refresh, Digital Merchandising Display CLIENT:
Rhinebeck Bank Runner Up, NEFMA 2021 Best Branch Refresh …
CAP COM FEDERAL CREDIT UNION
PROJECT: Authentic Brand™ Exploration, CAP COM FCU Headquarters and Branch
CLIENT: NES Group CAP COM FCU Communicates Values, Benefits and Community…
JEWETT CITY BANK
PROJECT: Brand Distillation and Localization Program, Content Development,
Digital and In-Branch Program CLIENT: Jewett City Bank Handle with Care:
Jewett…
TRAILNORTH FEDERAL CREDIT UNION
PROJECT: Authentic Brand™ Exploration, Multi-branch Brand Presentation, Exterior
Facility Refresh CLIENT: TrailNorth Federal Credit Union From Brand to Branch™,
TrailNorth…
SOUTH SHORE BANK
PROJECT: Hingham, MA Branch Interior Design, Brand Design, Branch Rollout
Program CLIENT: South Shore Bank FutureBranch: “It’s Just Better” for…
ST. MARY’S CREDIT UNION
PROJECT: Authentic Brand Exploration™, Brand Distillation, Multi-Branch
Branding, Digital Content CLIENT: St. Mary’s Credit Union A Forward-thinking
Credit Union Launches…
LEE BANK
PROJECT: Authentic Brand™ Exploration, Brand update, Branch Design and
Execution, In-Branch Digital Content Program CLIENT: Lee Bank Winner, NEFMA…
FINANCIAL SERVICES
By Tina Rutherford, posted on October 22, 2020
BANK MARKETING THAT IMPROVES THE CUSTOMER EXPERIENCE IN BANKING
As Branch traffic drops and digital usage increases, Bank Marketing is about
making sure Your Authentic Brand™ meets your customer where they are: reading
your social media posts, visiting your Branch for consultative assistance, or
listening to the on-hold message.
OMNI-CHANNEL INTEGRATION
The Branch Channel and your Institution’s Digital Experience are converging,
linked by your Brand voice. Successful banks and credit unions have simple,
powerful Brand positioning, low-friction on-line and in-branch Customer
Experiences and are communicating consistently and authentically. Content
marketing is replacing face-to-face sales development, freeing your team to
focus on delivering financial solutions to your customers.
BRAND TO BRANCH®
Make sure your branch reflects your Brand by optimizing branch spaces to
facilitate both intuitive, low-friction customer transactions (in-branch
integration of digital technology) and complex face-to-face interactions.
Today’s branch traffic is less about transactions than valued interactions. Your
branch is your opportunity to turn customers and members into Brand Advocates.
BRING YOUR BRAND ELEMENTS TO LIFE: 2D TO 3D TRANSFORMATION
Image 4 has all the technical capabilities to take your Brand elements from flat
2D applications into real world, impactful, 3D installations that transform your
space. Our in-house fabrication shop creates logos and Brand elements from
dozens of materials at all scales, from tiny detail elements in drawer-pulls to
lighted, multi-layer brand art installations. When you have an idea, we can
bring it to life in wood, plastic, fabric, glass and metal.
For over 20 years, Image 4 has distilled and presented Brands, and developed
Customer Experiences on-line and in-branch that create not only Customers, but
Brand Advocates. Click here for an overview of our Brand to Branch Program.
For inspiration, view our:
Image 4 In-Branch Digital deck
Image 4 Brand to Branch Portfolio deck
Image 4 Integrated Marketing for Financial Institutions deck
Or take our Brand Survey to get your creative juices flowing.
FEATURED CLIENTS
ION BANK
PROJECT: Master Brand Environment, Image and Asset Development, Design, Brand
and Merchandising Elements, Branch Roll-out Program CLIENT: Ion Bank …
RHINEBECK BANK
PROJECT: Brand Update, Branch Refresh, Digital Merchandising Display CLIENT:
Rhinebeck Bank Runner Up, NEFMA 2021 Best Branch Refresh …
CAP COM FEDERAL CREDIT UNION
PROJECT: Authentic Brand™ Exploration, CAP COM FCU Headquarters and Branch
CLIENT: NES Group CAP COM FCU Communicates Values, Benefits and Community…
JEWETT CITY BANK
PROJECT: Brand Distillation and Localization Program, Content Development,
Digital and In-Branch Program CLIENT: Jewett City Bank Handle with Care:
Jewett…
TRAILNORTH FEDERAL CREDIT UNION
PROJECT: Authentic Brand™ Exploration, Multi-branch Brand Presentation, Exterior
Facility Refresh CLIENT: TrailNorth Federal Credit Union From Brand to Branch™,
TrailNorth…
SOUTH SHORE BANK
PROJECT: Hingham, MA Branch Interior Design, Brand Design, Branch Rollout
Program CLIENT: South Shore Bank FutureBranch: “It’s Just Better” for…
ST. MARY’S CREDIT UNION
PROJECT: Authentic Brand Exploration™, Brand Distillation, Multi-Branch
Branding, Digital Content CLIENT: St. Mary’s Credit Union A Forward-thinking
Credit Union Launches…
LEE BANK
PROJECT: Authentic Brand™ Exploration, Brand update, Branch Design and
Execution, In-Branch Digital Content Program CLIENT: Lee Bank Winner, NEFMA…
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We firmly believe that the internet should be available and accessible to anyone
and are committed to providing a website that is accessible to the broadest
possible audience, regardless of ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web
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level. These guidelines explain how to make web content accessible to people
with a wide array of disabilities. Complying with those guidelines helps us
ensure that the website is accessible to blind people, people with motor
impairments, visual impairment, cognitive disabilities, and more.
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accessible as possible at all times. We utilize an accessibility interface that
allows persons with specific disabilities to adjust the website’s UI (user
interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the
background and optimizes its accessibility level constantly. This application
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screen-readers used by blind users, and for keyboard functions used by
individuals with motor impairments.
If you wish to contact the website’s owner please use the website's form
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adjustments at any time, users need only to press the Alt+1 keyboard
combination. Screen-reader users also get automatic announcements to turn
the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with popular screen readers such as JAWS,
NVDA, VoiceOver, and TalkBack.
2. Keyboard navigation optimization: The background process also adjusts the
website’s HTML and adds various behaviors using JavaScript code to make the
website operable by the keyboard. This includes the ability to navigate the
website using the Tab and Shift+Tab keys, operate dropdowns with the arrow
keys, close them with Esc, trigger buttons and links using the Enter key,
navigate between radio and checkbox elements using the arrow keys, and fill
them in with the Spacebar or Enter key.
Additionally, keyboard users will find content-skip menus available at any
time by clicking Alt+2, or as the first element of the site while navigating
with the keyboard. The background process also handles triggered popups by
moving the keyboard focus towards them as soon as they appear, not allowing
the focus to drift outside.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F”
(forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Disability profiles supported on our website
* Epilepsy Safe Profile: this profile enables people with epilepsy to safely
use the website by eliminating the risk of seizures resulting from flashing
or blinking animations and risky color combinations.
* Vision Impaired Profile: this profile adjusts the website so that it is
accessible to the majority of visual impairments such as Degrading Eyesight,
Tunnel Vision, Cataract, Glaucoma, and others.
* Cognitive Disability Profile: this profile provides various assistive
features to help users with cognitive disabilities such as Autism, Dyslexia,
CVA, and others, to focus on the essential elements more easily.
* ADHD Friendly Profile: this profile significantly reduces distractions and
noise to help people with ADHD, and Neurodevelopmental disorders browse,
read, and focus on the essential elements more easily.
* Blind Users Profile (Screen-readers): this profile adjusts the website to be
compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A
screen-reader is installed on the blind user’s computer, and this site is
compatible with it.
* Keyboard Navigation Profile (Motor-Impaired): this profile enables
motor-impaired persons to operate the website using the keyboard Tab,
Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M”
(menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to
jump to specific elements.
Additional UI, design, and readability adjustments
1. Font adjustments – users can increase and decrease its size, change its
family (type), adjust the spacing, alignment, line height, and more.
2. Color adjustments – users can select various color contrast profiles such as
light, dark, inverted, and monochrome. Additionally, users can swap color
schemes of titles, texts, and backgrounds with over seven different coloring
options.
3. Animations – epileptic users can stop all running animations with the click
of a button. Animations controlled by the interface include videos, GIFs,
and CSS flashing transitions.
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as links and titles. They can also choose to highlight focused or hovered
elements only.
5. Audio muting – users with hearing devices may experience headaches or other
issues due to automatic audio playing. This option lets users mute the
entire website instantly.
6. Cognitive disorders – we utilize a search engine linked to Wikipedia and
Wiktionary, allowing people with cognitive disorders to decipher meanings of
phrases, initials, slang, and others.
7. Additional functions – we allow users to change cursor color and size, use a
printing mode, enable a virtual keyboard, and many other functions.
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We aim to support as many browsers and assistive technologies as possible, so
our users can choose the best fitting tools for them, with as few limitations as
possible. Therefore, we have worked very hard to be able to support all major
systems that comprise over 95% of the user market share, including Google
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(screen readers), both for Windows and MAC users.
Notes, comments, and feedback
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needs, there may still be pages or sections that are not fully accessible, are
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