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 * +44 (0) 118 403 2020
 * sales@validity.com
 * Help Center
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 * Products
     
   * * Products
     * BriteVerify
       * * Ensure high-quality data for a better ROI from sales, marketing, and
           service.
           
           The industry’s longest standing contact verification solution
           providing secure, scalable email validation.
           
           Learn more
       * * 
     * DemandTools
       * * Ensure your data remains your most valuable asset.
           
           DemandTools is the most versatile and secure data management platform
           for cleaning and maintaining CRM data in less time.
           
           Learn more
       * * 
     * DemandTools Elements
       * * Put an end to duplicates in Salesforce. 
           
           DemandTools Elements provides the easiest way to eliminate duplicates
           without taking your time. 
           
           Learn more
       * * 
     * DemandTools File
       * * Deduplication for Excel spreadsheets.
           
           Stop duplicates from corrupting the accuracy of your data.
           
           Learn more
       * * 
     * Everest
       * * Clear your path to the inbox to create record-breaking campaigns.
           
           Everest is the email deliverability platform that provides crucial
           insights and guidance so you can reach more subscriber inboxes.
           
           Learn more
       * * 
     * Everest Elements
       * * Unlock the elements you need to reach a new level of success.
           
           The Everest Elements edition provides the core tools and insights you
           need to drive more ROI from your email campaigns.
           
           Learn more
       * * 
     * GridBuddy Connect
       * * Keep your team more focused on growing your business than updating
           your data.
           
           GridBuddy Connect is the data productivity platform that combines
           your data into an editable, spreadsheet-simple view so your team can
           get all of their insights in one place and engage confidently using
           the right data.
           
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       * * 
     * MailCharts
       * * Campaign intelligence for ecommerce teams
           
           MailCharts empowers ecommerce marketers with industry insights and
           inspiration to create more engaging, evidence-based email and SMS
           campaigns.
           
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       * * 
     * Sender Certification
       * * Protect your email deliverability.
           
           Sender Certification ™ is the deliverability insurance policy that
           decodes the top challenges for you, resulting in millions more emails
           in the inbox. In fact, our customers get 27 million more emails to
           the inbox per year, on average.
           
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       * * 
     
 * Solutions
     
   * * Solutions
     * For Marketers
       * * For marketers
           
           Take the guesswork out of email marketing. Validity provides complete
           visibility into email marketing metrics, improves deliverability, and
           helps you get more from your email program.
           
           Learn more
       * * 
       * * Products of interest:
            * Everest
            * BriteVerify
            * DemandTools Elements
            * MailCharts
     * For CRM Admins
       * * For CRM admins
           
           Simplify data management with solutions that improve data quality and
           increase CRM adoption.
           
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       * * 
       * * Products of interest:
            * DemandTools
            * GridBuddy Connect
            * BriteVerify
     * For Sales Teams
       * * For sales teams
           
           Give your sales team back hours per day with tools designed to
           increase productivity and mitigate pipeline risks in real time
           
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       * * Products of interest:
            * GridBuddy Connect
            * BriteVerify
     * For Revenue Operations
       * * For revenue operations
           
           Keep marketing campaigns and sales teams running smoothly with
           accurate data to increase engagement and productivity. When you can
           trust your data, you can target, engage, and convert customers more
           effectively.
           
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       * * 
       * * Products of interest:
            * Everest
            * DemandTools
            * GridBuddy Connect
            * BriteVerify
     
 * Resources
     
   * * Resources
     * Blog
       * * Blog Post
           Record Types in Salesforce: What They Are and How to Use Them
           Efficiently
           
           Many customer data management tasks are repetitive, time-consuming,
           and even downright boring. Plus, the more data you generate, the more
           difficult it becomes to maintain.   Fortunately, Salesforce—the
           world's leading customer...
           
           Read More
           See all blog posts
           
     * Customers
       * * Customer Story
           Ice Travel
           
           Ice Travel Group is comprised of two trusted holiday comparison and
           travel deals sites—TravelSupermarket and icelolly.com.
           
           Read More
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     * Events
       * * Upcoming Event
           eTail West 2024
           
           
           
           Validity will be sponsoring eTail West. Come join us February 26-29
           in Palm Springs, CA.
           
           
           
           Register Now
           View upcoming events
           
     * Webinars
       * * Upcoming Webinar
           [Inbox Insiders] Anatomy of an Email: Optimization Tips from Header
           to Footer
           
           Join us for a 30-minute webinar with Validity's Email Strategist
           Julie Stuck as she provides expert guidance on optimizing every
           component of your email.
           
           Register Now
           View upcoming webinars
           
     * Resource Center
       * * Report
           The State of Email in 2024: Keeping Ahead of the Curve
           
           After an eventful 2023 filled with marketing landscape changes,
           privacy updates, AI domination, and more, we’re thrilled to share our
           expert predictions and forecasts to help you stay ahead of...
           
           Read More
           
           Resource Topics
           
           --------------------------------------------------------------------------------
           
           All resources Email Deliverability Email Marketing Email
           Infrastructure & Service Providers
           Email Engagement Email Security & Authentication Email List Hygiene
           Email Sender & Domain Reputation
           Data Quality Data Privacy Sales Productivity
     * Learn
       * * Email Marketing
            * Email Marketing
            * Open Rates
            * Sender Reputation
            * Blacklist Check
            * Campaign Reporting
            * Email Deliverability
            * Email Testing
            * Email Design
       * * Email Authentication
            * Email Authentication
            * DKIM
            * SPF
            * DMARC
            * BIMI
       * * Data Quality
            * Data Quality
            * Data Deduplication
            * Data Maintenance & Quality
            * Data Migration
            * Data Profiling
            * Data Cleaning
            * Data Governance
            * Data Security
     * Podcasts
       * * Podcast
           Email After Hours:
           The Podcast for Email Senders
           
           Danielle Gallant and Guy Hanson know what works in email—and know the
           road to your next killer campaign is getting tougher by the day. To
           find out how to give your subscribers what they really want, listen
           in as they interview email experts across the world.
           
           Listen Now
       * * 
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           Validity Help Center
           
           Access curated resources and support for all Validity products in one
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       * * Support
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           The Validity Customer Community is live! Visit this exclusive hub to
           talk with other community members, share go-to tips, and ask product
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       * * 
     
 * Company
     
   * * Company
     * About Us
       * * Hi. We’re Validity.
           
           For over 20 years, tens of thousands of organizations throughout the
           world have relied on Validity solutions to target, contact, engage,
           and keep customers – using trustworthy data as a key advantage. The
           Validity flagship products – DemandTools, BriteVerify, Everest,
           GridBuddy Connect, and MailCharts – are all highly rated solutions
           for CRM data management, email address verification, inbox
           deliverability and avoiding the spam folder, and grid CRM
           applications. These solutions deliver smarter campaigns, more
           qualified leads, more productive sales, and ultimately faster growth.
           
           Learn more about Validity
       * * 
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Give us a call: (800) 961 8205

U.K. Office: +44 (0) 118 403 2020

 Validity Community

WEBINAR


STATE OF EMAIL LIVE: GOOGLE TALKS ABOUT THE NEW GMAIL SENDER REQUIREMENTS

DOWNLOAD


The recent announcement of Gmail and Yahoo’s new requirements for bulk senders
sent shockwaves throughout the email industry.

Although these requirements take effect in February, many senders are still
confused about what these policies mean and how to comply. As a result, their
email programs are still unprepared—and their deliverability is about to get
much more difficult!

To lend a hand, we’re going straight to the source.

Watch the State of Email Live recording featuring Ebenezer Anjorin, Lead Product
Manager at Google, to learn more about:

Which specific requirements Gmail (and Yahoo) are introducing—and why

How to comply with the new requirements—and penalties for non-compliance

Common misperceptions about the new policies

Time frames for enforcement

Validity’s in-house email expert Julie Stuck also joined us to review the latest
global email KPIs, and whether the new requirements are having any impact.


Watch Now!
 * Privacy Policy
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 * BriteVerify
 * DemandTools
 * DemandTools Elements
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Solutions

 * Validity For Email
 * Validity for Data Management
 * Validity for Sales Productivity

Resources

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Contact

 * Schedule a Demo
 * Become a Partner
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 * Validity Help Center
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© 2024 Validity. All Rights Reserved.




 * Products
   * BriteVerify
   * DemandTools
   * DemandTools Elements
   * DemandTools File Edition
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   * Everest Elements
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       * Back
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