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 * 
   Live Events
   * 
     Xpectives.Health Summit
     * Agenda
     * Register
     * Room Block
   * DTC National
   * Hospital Marketing National
   * Innovations in Women’s Health Business Conference
   * Multicultural Health Marketing
   * Forum on Health Marketing Innovation, Technology, & Clinical Trials
   * OTC National
   * Forum on Telehealth Marketing
 * 
   Virtual Forums
   * Submit a Speaker Proposal
   * Virtual Forum Calendar
   * Talking DTC with Bob Ehrlich
   * Talking Health with Scott Ehrlich
   * DTC University
   * Sponsors
 * Sponsorships
 * 
   OnDemand Forums
   * 2021 Xpectives.Health Summit: OnDemand
   * Past Talking DTCs
   * Past Virtual Forums
   * Past Hospital Forums
 * Contact
 * 
   Register
   * Purchase DTC National Access Passes
   * Purchase Non-DTC National Passes

LIVE EVENT: BOSTON


2 DAYS / 60+ TALKS
80+ SPEAKERS / 9 INDIVIDUAL TRACKS


April 19-21, 2022
VIRTUAL FORUMS


25+ VIRTUAL FORUMS / 40+ TALKS



January – March, 2022

Xpectives.Health


ABOUT

In an effort to help companies better understand the entirety of challenges
today’s healthcare consumer faces, DTC Perspectives Inc. launched their newest
venture, Xpectives.Health. This concept focuses on better understanding the
healthcare consumer by focusing on them as the nexus of healthcare
decision-making in products, services, access, and payments. The goal of this
new venture is to utilize various properties DTC Perspectives already utilizes
such as its OTC National, DTC National, Hospital Marketing National, along with
some new ventures, such as Women’s Health Business and Health Marketing
Innovation, Tech, and Clinical Trials, to discuss different areas where the
consumer interacts with healthcare and how the consumer can be better served in
this space, with options in healthcare better articulated to them in various
media.

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DTC Perspectives will also supplement these with regular virtual events to bring
in best in class speakers, studies, and content to keep healthcare companies and
their partners abreast of the latest development, research, and best practices
in healthcare for consumers. Resuming in mid-January, each month we will host
Talking DTC with Bob Ehrlich and Talking Health with Scott Ehrlich. Each series
will be a roughly 30-60 minute webinar. Talking DTC with Bob Ehrlich, hosted by
our chairman & founder, will discuss top DTC marketing topics. Talking Health
with Scott Ehrlich, led by our CEO, will cover other health industry and
emerging health-related subjects.

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All of this will culminate in Xpectives.Health Summit, which will bring together
all the aforementioned conferences under one roof in both virtual events over
2022 and a single two-day event in April 2022 in Boston. Anchored by the DTC
National Conference, DTC Perspectives’ flagship event of over 20 years, around
1,000 people are expected to attend this overarching event in total, which will
bring targeted content in each of these spaces to healthcare marketers,
executives, professionals, and their partners.

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Attendees will be able to take part in all these events with a single trip out
of the office, having access to not only DTC Perspectives’ industry-leading
content in their own areas of expertise, but being able to take in content from
complimentary industries, to learn more not only about the healthcare consumer
that they may not get from their own industry-targeted events, but how other
partners are working with their customers. Attendees will also get to take part
in some great networking opportunities, to meet with current and potential
partners outside of their own industries to discuss how they can work together
to better reach and serve healthcare customers.




ABOUT

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Xpectives.Health is a full year of healthcare advertising events, happening
virtually from January-summer and culminating at The Xpectives.Health Summit,
home of the DTC National, April 19-21 in Boston. The core of Xpectives.Health is
the 20+ year DTC National and 5+ year Hospital Marketing National events, with
tracks for new audiences under one roof. Events at the Xpectives.Health Summit
include:

 * DTC National
 * Multicultural Health National
 * Hospital Marketing National Conference
 * Innovations in Women’s Health Business Conference
 * Forum on Health Marketing Innovation & Technology
 * DTC 101
 * OTC National
 * Forum on Telehealth Marketing
 * And More!

View Agendas
Purchase DTC National Access Passes
Purchase Non-DTC National Passes

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TENTATIVE EVENTS

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April 19, 2022
 * DTC 101 (Separate pass purchase required)

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April 20, 2022
 * 2022 DTC National Conference Day 1: (2 Master Class Credits)
 * Multicultural Health National (2 Master Class Credits)
 * Forum on Telehealth Marketing (2 Master Class Credits)
 * Hospital Marketing National Conference
 * DTC Top 25 Marketers of the Year & Hall of Fame Awards Ceremony
 * Hospital Marketing Awards Ceremony

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April 21, 2022
 * 2022 DTC National Conference Day 2 (2 Master Class credits)
 * OTC National (2 Master Class Credits)
 * Innovations in Women’s Health Business Conference
 * Forum on Marketing Innovation, Technology, and Clinical Trials (2 Master
   Class Credits)
 * DTC Advertising Awards Ceremony

 * Live Events
   * Xpectives.Health Summit
     * Agenda
     * Register
     * Room Block
   * DTC National
   * Hospital Marketing National
   * Innovations in Women’s Health Business Conference
   * Multicultural Health Marketing
   * Forum on Health Marketing Innovation, Technology, & Clinical Trials
   * OTC National
   * Forum on Telehealth Marketing
 * Virtual Forums
   * Submit a Speaker Proposal
   * Virtual Forum Calendar
   * Talking DTC with Bob Ehrlich
   * Talking Health with Scott Ehrlich
   * DTC University
   * Sponsors
 * Sponsorships
 * OnDemand Forums
   * 2021 Xpectives.Health Summit: OnDemand
   * Past Talking DTCs
   * Past Virtual Forums
   * Past Hospital Forums
 * Contact
 * Register
   * Purchase DTC National Access Passes
   * Purchase Non-DTC National Passes