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Text Content

Get 10% back on your first $50,000 in branded sales.Learn more
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 * Back
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 * Start
   * Back
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   * Start
   * How to sell on Amazon
   * Sell products online
   * Build an online store
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   * Amazon selling programs
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   * Fulfillment by Amazon
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   * Advertise your products
   * Apps, services, and tools
   * Case studies
 * Learn
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   * Learn
   * Seller University
   * Ecommerce business guide
   * Inventory management
   * Ecommerce Fulfillment
   * What is ecommerce?
   * What is dropshipping?
   * How to sell books
 * Pricing
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   * Pricing
   * Standard selling fees
   * Compare selling plans
   * Product category fees
   * Revenue Calculator
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   * Getting started
   * Grow your business
   * Seller stories

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SELECT YOUR PREFERRED LANGUAGE

 * English - US
 * Español - US
 * 中文 - CN


SELL MORE WITH THE NEW SELLER GUIDE


Sellers who use the New Seller Guide during their first 90 days generate
approximately 6x more first-year sales on average.1


Already selling on Amazon?

Get started

 

New to Amazon?

Sign up

$39.99 a month + selling fees





WHAT IS THE NEW SELLER GUIDE?

Speed matters—and for Amazon sellers the first 90 days are especially critical.
That’s why we invented the New Seller Guide, a set of brand, logistics, pricing,
and promotional services that are backed by data science and designed to fuel
the growth of new sellers. They can also help established sellers expand to new
Amazon stores worldwide. Sellers who use the New Seller Guide during their first
90 days generate approximately 6x more first-year sales on average.1

The guide is simple. Start by signing up for a Professional selling account.
Then complete the following steps in your first 90 days:
If you're a Professional seller, you should:
Set dynamic prices using Automate Pricing
Create Sponsored Products ads
Sign up for Fulfillment by Amazon (FBA), enroll products, and send inventory to
Amazon
Create Multi-Channel Fulfillment (MCF) orders
Create Lightning or 7-Day Deals
Create Amazon Coupons
If you're a brand owner, you should also:
Enroll your brand in Amazon Brand Registry
Enroll products in Amazon Vine
Create Sponsored Brands ads
Create and add A+ Content to your product listings
While exploring these services, you can also enjoy over $50,000 in New Seller
Incentives.
1Amazon internal data, FY2023, US store
New Seller Guide services
Brand Registry

A+ Content

Vine

Automate Pricing

Fulfillment by Amazon

Advertising




BRAND REGISTRY


PROTECT AND BUILD YOUR BRAND

Enroll your brand in Amazon Brand Registry to unlock a suite of protection tools
and selling benefits designed to safeguard your intellectual property, increase
sales, grow your audience, and inform your selling strategy.

 

Learn more about Brand Registry

 

 

Watch overview

 


New Seller Incentives



ENROLL IN BRAND REGISTRY

10% back on your first $50,000 in branded sales
5% back through your first year until you reach $1,000,000
See all incentives


IN 2022, 99% OF PRODUCT LISTINGS BLOCKED OR REMOVED FROM THE AMAZON STORE WERE
FOUND BY BRAND REGISTRY’S PROACTIVE CONTROLS.2


22023 Brand Protection Report



A+ CONTENT


INCREASE SALES WITH BETTER LISTINGS

After enrolling your brand in Amazon Brand Registry, you can use A+ Content to
showcase your products and tell your story on Amazon product detail pages. Use
A+ Content to add videos, enhanced images, and product-comparison charts that
inform and inspire customers. You can also run A/B tests on your content to find
out which titles, images, and product descriptions drive the most sales.

 

Learn more about A+ Content

 

 

Watch tutorial

 


"Premium A+ Content is a great way to catch a shopper’s attention and present
your product the way you want to present it."
Jennifer Conley
Channel Marketing Manager


BASIC A+ CONTENT CAN ENCOURAGE REPEAT PURCHASES AND HELP INCREASE SALES BY UP TO
8%.3


3Amazon internal data



VINE


BOOST ENGAGEMENT WITH PRODUCT REVIEWS

Generate buzz and increase sales for a brand you enrolled in Amazon Brand
Registry by using Amazon Vine, a program that helps generate high-quality
customer reviews from Amazon-trusted reviewers. It’s as simple as enrolling a
product in Vine and providing free units to reviewers, who can help inform and
engage customers.

 

Learn more about Vine

 

 

Watch overview

 


New Seller Incentives



ENROLL PRODUCTS IN VINE

$200 credit for Amazon Vine
See all incentives


ON AVERAGE, BRANDS HAVE FOUND AMAZON VINE HELPED GROW INITIAL PRODUCT SALES BY
MORE THAN 15%.4


4Amazon internal data



AUTOMATE PRICING


STAY COMPETITIVE WITH DYNAMIC PRICING

Our free Automate Pricing tool adjusts prices automatically to help you stay
competitive and increase your chances of becoming the Featured Offer in the
Amazon store. Create pricing rules and limits, apply them to your products, and
Amazon will keep your offers sharp 24/7 while you focus on growing your
business.

 

Learn more about Automate Pricing

 

 

Watch training

 

LBINTEGRITY

“Automated pricing has definitely kept us in the game. I have noticed an uptick
in sales on the products we have enrolled.”
Bryce Calcutt






FULFILLMENT BY AMAZON


OUTSOURCE SHIPPING, RETURNS, AND CUSTOMER SERVICE

With Fulfillment by Amazon (FBA), you can store products in Amazon's network of
fulfillment centers. When a customer places an order, we pick, pack, ship, and
provide customer service and returns. The program can help you increase sales
and stay focused on growing your business. You can also use Multi-Channel
Fulfillment (MCF) to outsource fulfillment for purchases made on your own
website or another sales channels using your FBA inventory.

 

Learn more about FBA

 

 

Watch overview

 


New Seller Incentives



SIGN UP FOR FBA

$100 off shipments into the Amazon fulfillment network
Free storage and customer returns with auto-enrollment in the FBA New Selection
program
$400 credit for inbound placement costs
10% off fulfillment costs on the first 100 units you ship with MCF
See all incentives


SHIPPING WITH FBA COSTS 30% LESS PER UNIT THAN STANDARD SHIPPING OPTIONS OFFERED
BY MAJOR US CARRIERS AND 70% LESS PER UNIT THAN THEIR PREMIUM OPTIONS COMPARABLE
TO FBA.5


52023 Amazon Small Business Empowerment Report



ADVERTISING


DRIVE DISCOVERY FOR YOUR PRODUCTS AND BRAND

Help customers find your business by creating Sponsored Products and Sponsored
Brands ads that appear in the Amazon store. Create campaigns with ease and only
pay when customers actually click your ads. You can also create Lighting or
7-Day Deals in the Amazon store, or Amazon Coupons.

 

Learn more about Advertising

 

 

Watch overview

 


New Seller Incentives



ADVERTISE WITH AMAZON

$50 credit to create Sponsored Products or Sponsored Brands ads
$50 credit to create Amazon Coupons
See all incentives


PRODUCTS SAW AN AVERAGE WEEKLY +30% INCREASE IN GLANCE VIEWS AND +50% LIFT IN
UNITS ORDERED WITHIN THE FIRST YEAR AFTER LAUNCHING A SPONSORED PRODUCTS
CAMPAIGN.6


6Amazon internal data
New Seller Incentives



GET STARTED WITH $50,000 IN INCENTIVES


GET 10% BACK ON BRANDED SALES

We invest in new brands at Amazon. Enroll your brand in Amazon Brand Registry to
take advantage of the following:
10% back on your first $50,000 in branded sales, then 5% back through your first
year until you reach $1,000,000
$200 credit for Amazon Vine



ADVERTISE, FULFILL, AND GROW WITH CONFIDENCE

You’ve put everything into your business—so let’s start your Amazon journey with
confidence. All new Professional sellers can take advantage of the following:
$100 off shipments into the Amazon fulfillment network using the Amazon
Partnered Carrier program
$200 credit towards fulfillment costs when you use Amazon Global Logistics
Free storage and customer returns with auto-enrollment in the FBA New Selection
program
10% off fulfillment costs on the first 100 units shipped with Multi-Channel
Fulfillment (MCF)
$50 credit to create Sponsored Products or Sponsored Brands ads
$50 credit to create Amazon Coupons



NEW SELLER INCENTIVES




SERVICE


INCENTIVES

Incentives
IncentivesRequirements


REQUIREMENTS

Brand Registry incentives
Brand Registry
10% back on your first $50,000 in branded sales, then 5% back through your first
year until you reach $1,000,000.
Enroll your brand in Amazon Brand Registry within six months of listing your
first eligible product. Bonus expires after one year. Learn more
Vine
$200 credit
Enroll your brand in Amazon Brand Registry within six months of listing your
first eligible product, then enroll a product in Vine within 90 days. Credit
expires 90 days after enrollment in Brand Registry. Learn more
Fulfillment by Amazon (FBA) incentives
Amazon Partnered Carrier program
$100 off shipments into the Amazon fulfillment network
Use the Amazon Partnered Carrier program to send eligible products into the
Amazon fulfillment network within 90 days of listing. Credit expires after one
year. Learn more
Amazon Global Logistics
$200 credit for fulfillment costs
Use Amazon Global Logistics to send eligible products into the Amazon
fulfillment network within 90 days of listing. Credit expires after one year.
Learn more
Fulfillment by Amazon (FBA)
Free storage, liquidations, and customer returns with auto-enrollment in the FBA
New Selection program
Send eligible new-to-FBA products into the Amazon fulfillment network within 90
days of listing for auto-enrollment in the FBA New Selection program. Learn more
$400 credit for inbound placement costs, allowing you to send inventory to a
single fulfillment center and then have Amazon split and send inventory to
multiple fulfillment centers.
Send eligible products into the Amazon fulfillment network within 90 days of
listing. Credit expires after one year. Learn more
Exemption from low-inventory-level charges
Exemption expires one year after FBA inventory is received for the first time.
Learn more
Exemption from storage utilization surcharges
Exemption expires one year after FBA inventory is received for the first time.
Learn more
Multi-Channel Fulfillment (MCF)
10% off fulfillment costs on the first 100 units shipped with MCF
Send eligible products into the Amazon fulfillment network within 90 days of
listing. Incentive expires after one year. Learn more
Advertising incentives
Sponsored Products
$50 credit
Create a Sponsored Products or Sponsored Brands campaign for an eligible product
within 90 days of listing. Credit will appear in the Amazon Ads Campaign Manager
within two weeks of completing requirements for Sponsored Products. Credit
expires after 30 days. Learn more
Coupons
$50 credit
Create a Coupon for an eligible product within 90 days of listing. Credit
expires after one year. Learn more


SELL MORE WITH AMAZON

Sell in a store that customers trust using high-impact tools and programs.

Sign up
$39.99 a month + selling fees

Just have a few items to sell?
Sign up to become an individual seller
EnglishUnited States
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Amazon operates stores worldwide, allowing you to grow your business
internationally regardless of where you’re located.

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