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HOW WE USE YOUR DATA

IMPORTANT: The information below must be read in conjunction with our privacy
policy which governs our overall use of your personal data.

When you choose to participate in an applicable ‘pre-save’/ ‘pre-add’, ‘follow’/
‘subscribe’ or other artist/genre based marketing campaign (“Campaign”) operated
by Sony Music Entertainment or its affiliates (“SME”, “we” or “us”), you give us
permission to connect with a particular music service or other third party
provider in order to access your user account in the manner and for the purposes
set out below.

Information obtained by SME

Once you approve our connection with an applicable music service or other third
party provider, until such connection expires or until the time you terminate
such connection using one of the methods described below, SME may access and
store some or all of the following types of information (“Third Party Data”)
from your user account:

 * the e-mail address registered with the music service or other third party
   provider, where available to us;
 * information about your user account, including but not limited to your
   country and geo-location; and
 * activity information, including but not limited to content you’ve interacted
   with (e.g., playlists and artists you follow, recently played tracks and/or
   channel subscriptions).

Actions taken by SME

Depending on the type of Campaign in which you have chosen to participate, SME
will use the connection with the applicable music service or other third party
provider to fulfill one or more of the following actions relevant to that
Campaign in respect of your user account:

 * adding and removing items to your library/collection;
 * creating, editing and/or following playlists;
 * subscribing to channels or other service features; and
 * following artists.

In addition, SME may utilize some or all of your Third Party Data for any of the
following purposes:

 * to enhance our relationship with you by sending email updates about relevant
   artists, types of music or related special offers, should you have agreed to
   this;
 * to send you other relevant marketing communications, including by targeting
   and serving to you via third party platforms advertisements which we think
   will be of interest; and
 * to conduct research and analysis.

Your choices

To remove SME’s access to your account, please visit the website of the
applicable music or other third party service and follow the relevant
instructions:

Spotify                http://spotify.com/account/apps

Apple Music      http://appleid.apple.com/account/manage

Deezer                http://deezer.com/account/apps

YouTube             http://myaccount.google.com/security

Twitter               https://twitter.com/settings/connected_apps

You can request a deletion of your Third Party Data history by visiting our
‘Preference Center’ and selecting “Please Delete All of My Information.” You can
access our ‘Preference Center’ via the link in the footer of any email
communication from SME. You can also email d2cfeedback@sonymusic.com from your
email address associated with the relevant music service or third party account
to request a deletion of your information. Please note that this action will
discontinue SME’s collection of Third Party Data but you will still need to
remove the original permission within the third party service as set forth
above. Also note that this will delete all active subscriptions and account
activity.

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