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Sofía Karadoğan








Design
Painting
Wax Charms
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TruGreen Social Media Campaign



A 60-day social media campaign designed to build awareness of TruGreen’s lawn
care services. With the aim to reach a wider audience, this campaign establishes
a vision and tone that contradicts the previously considered “boring” aspects of
lawn care with the aim to drive user engagement across social platforms.




Role: Art director
Project type: social media campaign

Champions Evolve.
The Champions Evolve campaign spotlights tennis icon Iga Świątek’s performance
journey with a global DOOH designed for the Australian Open. Infosys supports
businesses on their transformational journeys through the precise services they
offer. Starting with the insight that the right rituals cultivates a mindset for
constant improvement, this campaign fosters an evolution of progress by
illustrating Świątek’s dedication through her practice rituals and showcasing
her readiness for on-court challenges.



Role: Assisting Art Director, DOOH design (layout and type)
Project type: campaignNavigation System for Fundación Juan March Gallery
Located in the heart of Madrid, Spain, the Fundación Juan March gallery is a
cultural center dedicated to hosting live performances, debates, and lectures
that are open to the public. The gallery has a public library, special
collections archive, as well as Cortázar’s personal library. In order to
compress all of these resources into a manual for visitors to access, a digital
navigation system was designed to work on Instagram stories to simultaneously
attain social engagement. This navigation system follows a simply line system
that mirrors the gallery’s architecture, and allows visitors to tap between the
stories to easily see what’s on view, and to freely explore the resources
available on site and upcoming events.


Role: Designer
Project Type: Navigation system, social mediaPatterns of Dialogue
Patterns of Dialogue is an experiential installation that traces the language
overlaps between Spanish, Turkish and English. The soundtrack combines Spanish
flamenco with Turkish recitative hymns in order to draw out cultural
similarities that unite the cultures as patterns are revealed as it is
experienced.



Videos shown: animation and installation view
Made using Adobe After Effects, cardboard, string, and paper.  


Noche de San Juan at Fundación Juan March
The Noche de San Juan (summer solstice) is celebrated yearly at the Fundación
Juan March with a night of performances open to the public. These seven feet
tall posters adorn the gallery building and advertise the event to the public as
people walk by. The circle is deliberately designed to tracks the height of the
sun as it sets in according to the time of each event. 



Role: designer
3’ x 7’ postersThe Mark Magazine
Covers and table of contents system designed for the Mark Magazine built with a
visual flexibility to adapt to the upcoming issue’s central content focus.  



Role: co-Editor-in-Chief
Eight



Oil on clay
15”x20”x1.5”
2023




Aceite 
Oil on clay
12”x11”x1”
2023




plus
Oil on clay
18”x12”x2”
2023




Computer Script Drawings

Random image generator script
Photoshop, found images 



 Desire (unfinished)
Oil on clay
36”x24”x2”
2023




Embedded Burial
Oil on clay
40”x20”x2”
2022




(Untitled) Neural Network Series 
Untitled 1
Oil on clay
20”x20”x1”
2020





Untitled 2
Oil on clay
30”x25”x2”
2020
Untitled 3
Oil on clay
20”x15”x1”
2020Cloud Storage
Oil on clay
15”x8”x2”
2022





Untitled Interception
Oil on clay
11”x8”x2”
2022



Untitled 
Oil on clay
10”x12”x2”
2021




Light Loss 
Oil on clay
12”x11”x1”
2021




Untitled
Oil on clay
15”x15”x1”
2021




Untitled
Oil on clay
24”x45”x1”
2022